While it’s always a good idea to educate yourself about online marketing, the reality is that not all the knowledge you need to be an expert can be found in books. Being an expert in digital marketing means knowing how to implement online marketing strategies and tactics, but it also means knowing whatnot to do. Being able to pick up new skills and competencies as needed is what sets expert digital marketers apart from others. Furthermore, not all the information you need to know about online marketing can be found in formal education — it takes experience to know what works and what doesn’t. This is why it’s beneficial to seek out education in digital marketing, so that you can become an expert yourself.
Get A Certificate Of Professionalism In Digital Marketing
Have you ever considered getting a certificate of professionalism in digital marketing? A growing number of employers are recognizing the value of these credentials, especially in light of the General Data Protection Regulation (GDPR), which went into effect in May 2018. One of the requirements of the GDPR is that companies must have legitimate grounds for collecting and using data — which in turn means that they must have your consent. Employers can point to your certificate of professionalism in their defense if they are asked by data protection authorities to provide evidence that they have your consent to process your personal data.
Build An Online Community
An expert in digital marketing will always be able to list multiple ways in which they can make money online. However, building and maintaining an audience is certainly not the only way to make money online. Some of the most successful marketers on the internet today make their money primarily through affiliate marketing, which earns them a commission when a purchase is made via an affiliate link they’ve placed on their website. The best part? You don’t have to have a massive audience to be able to make money online through affiliate marketing. Even a small audience of a few hundred or thousands of people can earn you a significant income if done correctly. By having a few hundred or thousands of people visiting your blog each month, you’ll be able to surpass many online marketers’ annual income.
Understand Mobile Marketing
If you’re reading this, I assume that you’re already somewhat familiar with the term “mobile marketing.” For those of you who are new to this, let me give you a brief introduction. Mobile marketing is the practice of marketing and advertising via mobile devices such as smartphones and tablets. In other words, you can be certain that if you see an ad on a mobile device, it’s mobile marketing.
Create Blogging Relationships
If you’ve ever considered becoming a full-time blogger, then this section is for you. In the virtual world of the internet, relationships are everything. To put it simply, no one person talks to just one person on the internet — they talk to a crowd. This is especially pertinent to blogging, where you’ll need to establish meaningful connections with other bloggers in your niche so that they’ll feature your content on their sites and mention you by name in their social media posts. Additionally, you can use these relationships to secure interviews with some of the biggest names in your industry. These are some of the most valuable skills you can learn as an expert in digital marketing.
Manage Key Marketing Metrics
Do you have a blog? If so, you’re probably already monitoring the performance of your blog using online marketing tools such as Google Analytics. While these tools can be incredibly beneficial, they can also be tricky to navigate. For example, how do you track the performance of your blog when it’s hosted on a free domain name that expires every year? The reality is that monitoring and tracking the performance of your blog, as well as other sites you manage, becomes much easier when you have a tool like HubSpot, which can handle all the tracking and reporting for you. If you’re serious about becoming an expert in digital marketing, then this is one skill you must learn.
As you can see, there are plenty of valuable skills you can learn from these online courses. Moreover, not all the knowledge you need to be an expert can be found in books. Being able to pick up new skills and competencies as needed is what sets expert digital marketers apart from others. Furthermore, not all the information you need to know about online marketing can be found in formal education — it takes experience to know what works and what doesn’t. This is why it’s beneficial to seek out education in digital marketing, so that you can become an expert yourself.