You can start an online marketing career with less than a year of full-time dedicated study, thanks to a brand new world of learning opportunities available online. Thanks to platforms like Google Certified Marketing & Advertising Professional (MCMAP) and Marketing Essie, you can gain in-demand marketing skills and gain marketing job prospects even if you don’t have a degree in marketing or advertising.
Online Marketing Specialties Are Endless
A marketing specialist might be someone who builds websites, performs SEO analysis, or designs marketing collateral. You can learn all of these skills and then apply them to build a portfolio of work that you can use to gain entry-level marketing jobs.
However, beyond the entry-level positions, there is a wide array of marketing specialties that you can specialise in to make your career more unique and valuable. For example, you can become an SEO optimisation strategist, a digital marketer, or an e-commerce marketing manager.
Certifications Play An Important Role
Marketing job opportunities are abundant, however, not all of them will pay well or even be able to offer you exciting opportunities for growth. For example, if you are looking at a 9-5 job in a call centre, you might want to think about exploring opportunities in marketing. However, if you want to work in marketing and be able to develop your own projects, you might want to consider looking at a graduate program in marketing or advertising.
On the other hand, if you are interested in pursuing a career in SEO, you can gain relevant job skills and gain valuable experience with a reputable certification provider. With SEO jobs, you can expect to earn around £25,000 – £30,000 a year, which is enough to live comfortably in London.
Not only will pursuing a certification give you the opportunity to gain valuable job skills, but it also opens up a world of learning opportunities. Not only can you gain in-demand job skills, but you can also learn new things. For example, if you want to learn more about the mobile marketing industry, you can do so from the comfort of your home. This might be a better option for someone who wants to stay home with their kid(s) while working remotely.
Find A Niche
One of the best things about pursuing a certification in online marketing is that the curriculum will give you the opportunity to explore a wide range of topics. Even better, some of the courses are designed to be flexible and can be used to complete the certification even if you work remotely. For example, the Google Certified Marketing & Advertising Professional (MCMAP) certification is open to individuals who are working remotely in any role, and a lot of the assignments can be done from home. This makes it ideal for someone looking to carve out a remote marketing career.
Even if you are looking for an entry-level position in marketing, you can begin your career in a small company or organisation. While it is not essential that you start your own business, it can be a good idea. Especially if you want to focus on marketing and develop your skills, you can start a side-hustle or explore entrepreneurial opportunities. Small businesses tend to value their employees highly, and you can use your skills to gain valuable experience and earn a good wage.
Explore Different Avenues
Even if you are looking for a 9-5 job in a call centre or an estate agency, you can still explore different avenues for career development. For example, if you are a talented writer, you can explore opportunities in content marketing or SEO writing. If you are a data nerd, you can look at becoming a marketing researcher, a growth marketer, or an analytics manager. Even if you don’t have a natural flair for marketing, you can use your skills to your advantage in other industries. For example, if you have a keen interest in fashion, you can use your analytical skills to help design new clothes and accessories.
A marketing career can be a lucrative one, but it takes some planning and a willingness to learn. With the right training and relevant skills, you can make a promising career in marketing and offer exciting opportunities for growth. What are you waiting for?