If you’re looking to enter the world of online marketing, you’re in the right place! We’ve put together a comprehensive guide, with tips on how to become an online marketer, the pros and cons of various education paths, and much more. So, read on to get started, or contact us if anything is missing.
Why Online Marketing?
The rapid growth of the internet has led to an abundance of online marketing jobs and courses. But, it’s not just about landing a job in this field; there’s so much more you can do with online marketing than you would with a traditional marketing job. Most notably, you can develop your own courses, create your own online communities, and improve your social media skills— all from the comfort of your home. You can even make money online with affiliate marketing, which earns you a commission when someone clicks a suggested link (or buys a product) while on your site.
What Is Online Marketing?
Put simply, online marketing is the practice of delivering ads to people online, in order to make money. This could include everything from showing text ads on a website to getting paid to promote products on social media channels like Facebook and Twitter. The types of ads you’ll see online are often tailored to match the device people are using (i.e., desktop, tablet, or mobile) and the device’s screen size (i.e., wide screen or small).
Key Facts About Online Marketing
• It’s a ever-changing field. Just like any other job, the requirements for online marketers change with the times and developments in technology. For example, when creating ads for mobile users, you need to take into account that people on a tablet might see your ad differently than someone on a desktop or laptop computer.
• There are now more opportunities than ever for people to work in this field. Thanks to the growing popularity of online marketing degrees, there are now more jobs than ever before in this field. It’s important to note here that although these fields are going to become even more popular in the coming years, there aren’t any official figures yet proving this. However, the Bureau of Labor Statistics does expect the demand for web designers to increase by 16% from 2014 to 2024.
Career As An Online Marketer
Depending on where you choose to study, you can end up with several job prospects after completing your degree. For example, if you complete an online marketing degree, you’ll be able to find employment in a number of different fields, including advertising, marketing, and sales. Some of the biggest brands in the world advertise on social media channels, which means there’s always going to be demand for people who can effectively market products on these platforms.
And remember, as we mentioned earlier, you can even make money online with affiliate marketing, which earns you a commission when someone clicks a suggested link (or buys a product) while on your site. For a detailed look at how to make money with affiliate marketing, check out this blog post from affiliate marketing expert Brian Clark. In the coming years, affiliate marketing will remain one of the most popular ways to make money online.
Education Requirements For Online Marketers
Just like any other job or career, the requirements for getting into the field of online marketing change depending on where you decide to study. However, some of the basic education requirements for online marketers include the following:
- A college degree in marketing, advertising, or business.
- Relevant work experience.
- The ability to research, analyze, and evaluate data.
- Excellent communication skills.
- A firm understanding of SEO, as well as the ability to implement and test strategies using SEO tools.
- A commitment to continuing education.
Get A Graduate Education In Online Marketing
If you’re thinking about getting a graduate education in online marketing, you’ll have to decide whether you want to do so online or in a traditional classroom setting. There are pros and cons to both types of education platforms. Let’s take a quick look at the benefits of getting an online marketing degree and then comparing them to the benefits of getting a traditional marketing degree:
- Attendance at class is completely flexible
- you’ll be able to study when you want
- You can work while you’re at school
- There’s no commute time (if you live somewhere nearby)
- Online universities usually provide full-time degrees
- Less expensive (often completely free)
- More relevant job opportunities
- Flexibility to work remotely
Despite all of these perks, getting a graduate degree in online marketing isn’t for everyone. If you’re looking to get a job in the field, you’ll want to get your degree in a traditional manner and then find a way to get professional experience. The following are the pros and cons of getting a traditional marketing degree:
- Classes tend to be larger and more engaging
- More opportunities for teamwork
- More emphasis is placed on real-life experience
- More relevant job opportunities for graduates
- Commuting to and from school is often an involved process
- Tuition is generally higher
- More expensive (often completely covered by financial aid)
Online Or Traditional?
Ultimately, the choice is up to you. If you’re looking to enter the field of online marketing, you have several options for learning how to do so. Some of the best-known online marketing universities are the University of Phoenix, the California State University, and the University of Southern California. If you’re interested, be sure to compare the different programs and choose one that suits you best.