Learn About Online Marketing, Start Here

You might be asking yourself, “What is online marketing?” You might even be slightly familiar with the concept if you’ve ever uploaded a business’ website to a company like GoDaddy or used an online marketing service like Google Adwords or performed SEO (Search Engine Optimization) for a client. But did you know there’s more to online marketing than just marketing your website online? There are hundreds of incredibly beneficial online marketing tactics and strategies you can perform to make your business grow and thrive.

Deciding where to start can be difficult. That’s why we’ve compiled a comprehensive guide to online marketing, including SEO, content marketing, and social media. We’ll teach you the basics of SEO and show you which areas of online marketing to tackle first. Before you know it, you’ll be able to perform a complete SEO analysis on your own website and implement strategies to make your website more engaging and useful to your target audience.

Key Takeaways

  • Find the right niche
  • Build a team
  • Diversify your income streams
  • Measure the results of your efforts
  • Learn from experts
  • Be consistent
  • Try new things
  • Create multiple streams of income
  • Be accountable
  • Pro-tip: Look at other successful businesses in your field
  • Never stop developing

Let’s get started.

The Basics Of SEO

SEO stands for Search Engine Optimization. When a potential customer types in a keyword or phrase into the Google search bar, your website will appear near the top of the list. The closer you are to the top of the list, the more visitors you’ll get. Pretty cool, huh?

Since SEO is all about optimizing the appearance of your website on search engines’ results pages, you’ll need to make sure that the information they find is relevant, accurate, and has fresh content.

Relevancy means that the information you provide is important and useful to the person searching for it. Being accurate ensures that the information is what the searcher is looking for. And having updated information means that your site is a reflection of the current state of your industry.

You can’t control how others will perceive your work, but you can control what you put out there. This is why getting feedback from real customers is so important. It’ll help you make your business better and increase the likelihood of future success.

SEO is a combination of two categories: On-site SEO and Off-site SEO. On-site SEO refers to everything you can do to optimize your website, including but not limited to content, calls to action, links, and keywords. Off-site SEO refers to the activities you can perform outside of your website to increase the probability of your website showing up on search engines’ results pages.

Most large companies have SEO teams that specialize in inbound marketing and analytics. If you’re looking to hire an online marketer, be sure to ask them about their expertise in SEO or content marketing.

How To Perform An Effective SEO Audit

An SEO audit is a process of evaluating your website from a Search Engine Optimization perspective. During the audit, you’ll work with an SEO expert to determine the effectiveness of your on-site and off-site SEO. This involves tracking down all of the keywords and phrases your customers are using to find your products and gathering detailed analytics on how they’re interacting with your content.

The goal of an SEO audit is to determine the success of your marketing efforts and how you can improve your strategy to increase your conversions.

There are four main steps you’ll follow during the SEO audit process.

1. Set Up Your Own Google Account

Before you get started, you’ll need to have a Google account. You can use your Google account to log in to all of Google’s various platforms including Gmail, Google Analytics, and so on. You can set up your Google account in less than 10 minutes and begin using it. No matter what, it’s good to prepare.

2. Find A List Of Your Competitors

Your competitors are the businesses that offer similar products or services to yours. You can find a list of your competitors by entering your keywords or phrase into the Google Keyword Tool. Use this list to figure out what are the popular search terms people are using to find similar products or services. You can use this list to find out what topics people are searching for most frequently.

3. Create A Spreadsheet

Now that you have a list of your competitors, it’s time to create a spreadsheet. You can use Google Docs to create and edit the sheet. Just type in your competitors’ URLs or emails along with their phone numbers into the cell where you’ll enter the data. With this information, you’ll be able to enter call details, website metrics, social media metrics, and so on.

It’s also important to note that the data in the spreadsheet will not affect your SEO score, but it’ll give you an idea of the competition’s current strengths and weaknesses.

4. Analyze The Competition

Once you have your spreadsheet, it’s time to analyze the competition. You’ll want to look at a variety of metrics including how people are finding and engaging with your competitors’ content, which products they are focusing on, and so on. It’s also important to look at what is working and what is not working for your competitors. Using this information, you can determine the areas where you can improve your game and crush the competition.

Pro-tip: If you’re looking for a free tool to perform basic SEO analysis, download the SEO Power Suite from SEOmoz. This tool lets you carry out all of the steps mentioned above without having to manually enter data. All you have to do is set up a free account and begin analyzing your site’s SEO performance. You’ll also find a link to download the SEO Power Suite at the end of this article. You can perform an SEO analysis for free and it is an excellent starting point for your research.

SEO PowerSuite Or Similar Tools

Depending on how far you want to take your SEO career, you might end up paying for an SEO tool. Fortunately, there are free tools that can be used for SEO analysis, such as Google Keyword Planner, which you can access from your Google Adwords dashboard. You don’t need a tool to use this feature, but you can find numerous guides online that’ll walk you through the process step-by-step.

Further Reading

If you’re continuing your studies, here are a few recommended readings on the subject.

  • SEO For Dummies
  • SEO Essie
  • SEO For Real Estate Agents
  • SEO For Lawyers
  • SEO For Marketers
  • The Anatomy of a Semantic Web App
  • The Art of SEO
  • The Science of SEO

As you can see, there are a variety of resources available on SEO and inbound marketing. Which one you’ll choose to study is up to you. Once you understand the basics, you can take your pick from a seemingly endless resource of information.