The Covid-19 pandemic has changed almost every aspect of our lives, and along with it, the world of online marketing. While the demand for online marketing certifications and courses will undoubtedly rise as a result of the pandemic, many traditional methods of generating revenue will no longer be as effective as before.
Changes to How We Work
The first major change is that we need to consider working remotely more than ever before. Thanks to the work of psychologists and sociologists, we have all the necessary mental tools to enable us to work remotely successfully. For example, it has been shown that working remotely for a couple of hours a day can improve your wellbeing and reduce your work-related stress. Furthermore, working remotely boosts your creativity and productivity, and those are valuable assets in today’s world of work.
New Audience for Online Marketers
Another major change is that we have a newfound respect for tech-savvy audiences. In fact, according to HubSpot Blogs research, 66% of online marketers plan to increase their focus on digital marketing strategy in the next 12 months.
These are the people who use TikTok, WhatsApp, and Instagram to share and discover content. Traditional media – such as newspapers and television stations – have traditionally driven web traffic, but with the rise of social media, everyone has a voice and a platform.
As a result, online marketers will need to adjust their strategies and focus on growing an audience on social media platforms, rather than driving traffic to a website.
Adjusting How We Measure Success
In the past, marketers would focus on the number of visitors to a website. However, with the rise of social media, we are seeing more engaging metrics for measuring success. For example, the Engagement Rate on Facebook is a good indicator of the effectiveness and popularity of an online campaign. Likewise, Twitter users can be engaged with via status updates and replies to tweets.
When measuring the success of our campaigns on social media, we need to focus not only on the number of engaged users but also the quality and engagement of those users. For example, someone who has just joined your marketing Facebook group might not yet be that engaged with your content. However, the user could potentially become more engaged with your content or a similar brand’s content, depending on the quality and relevancy of the content.
Redefining What We Measure When We Are Successful
When we are driving traffic to a website and that traffic is converting into paying customers or subscribers, we can measure the success of that campaign. When we are measuring the success of an online marketing campaign on social media, however, we need to look at more than just the number of engaged users. This is because people show up on social media for various reasons, and the quality of your content will determine whether or not they engage with you, or your content.
As a result, when we are measuring the success of our campaigns on social media, we need to focus on the following:
- The growth of your audience on social media platforms
- The engagement of your audience (i.e., the number of times your audience interacts with your content)
- The conversion rate of your audience (i.e., the number of people who convert into paying customers or subscribers)
- The review and feedback that your audience provides on social media platforms (i.e., whether or not others value your content)
Why Should You Become An Online Marketer
If you’re reading this, I assume that you’re either an online marketer who wants to make money or have something to add to your industry knowledge. Let’s take a look at each part of this statement and why it’s important.
The Demographics Of Online Marketers
With older generations looking for ways to supplement their income during the pandemic, many industries, including online marketing, are experiencing a boom in demand. While many traditional industries struggle to find enough skilled workers to meet the demand, a 2016 HubSpot Blogs survey discovered that 43% of all online marketers are currently over the age of 35.
This age group makes up a significant portion of the audience for traditional media outlets, such as newspapers and magazines. As a result, if you want to make money online, you should consider focusing on this audience. In the coming months, you will obviously want to adjust your strategy and focus more on social media marketing, which will be heavily influenced by this demographic.
The Growth Of Online Marketers
According to the aforementioned survey, 66% of online marketers plan to increase their focus on digital marketing strategy in the next 12 months. It’s important to note that not only are more online marketers planning to increase their focus on digital marketing, but they are also planning to make it a larger portion of their overall marketing strategy.
This year and next year are going to be very important for online marketers, as the demand for their services continues to rise.
The Salary Of An Online Marketer
If you’re looking for a job in digital marketing, you should know that the demand currently exceeds the supply. According to the Bureau of Labor Statistics, as of April 2020, there were almost 120,000 job openings for digital marketers and analysts, with the average wage being $64,000 per year. However, if you want to make more than that, you will have to become one yourself.
While many traditional industries, such as insurance and real estate, struggle to find new hires, marketing and advertising are amongst the most in-demand industries in America. The demand is so high that even those with prior experience can quickly find themselves in demand.
The Industry Of Online Marketing
Just like any other industry, the market for online marketing has shifted to digital marketing. What does that mean for you? It means you will primarily work online. Thanks to the increased use of technology during the pandemic, more and more businesses are functioning online. As a result, almost all aspects of modern business – from marketing to sales to operations to finance – are being conducted online. When you work online, you can conduct all of your business from anywhere. That means you can work remotely, which is undoubtedly going to become necessary as we move forward.
If you want to make money online, you should either set up your own marketing company or agency, or you should join a network marketing company. Both of these options will make it easier for you to make money online. Additionally, both of these options will give you the opportunity to work remotely.
If you want to learn more, here are a few tips. First, find a mentor. Second, take advantage of the gig economy. Third, don’t be afraid to diversify your income. Finally, establish yourself as an expert in your industry. As more and more people turn to digital marketing as a form of income, you will no doubt become necessary as well.