Mobile marketing is becoming more popular every day, and with good reason! About 84% of American adults now use smartphones, and that figure is expected to reach about 92% by next year.
With so many people using mobile devices, it’s an excellent opportunity to reach your audience where they are. It’s also a chance to get better results for your marketing dollars. Here are some of the basics of mobile digital marketing to get you started.
Set Up Tracking And Measurement
Websites that send you traffic automatically generate leads, but how do you know if those leads are actually worth pursuing? One of the first things you need to do is set up tracking and measurement so you can see how well your mobile marketing efforts are performing.
You can use Google Analytics for free, and it’s the standard for tracking website metrics. You can also use tools like HubSpot or Omnichannel to get more detailed insights into how visitors are finding your content (and clicking on any affiliate links for that matter).
You can then create a conversion goal — e.g., getting people to download your app, fill out a form, or make a purchase — and track your progress.
Make Sure Your Mobile Marketing Is Mobile-friendly
It’s important to ensure that your website is accessible on mobile devices, especially since nearly everyone now uses them. This way, when a potential customer visits your site on a smartphone, tablet, or other device, they’ll see the content successfully.
There are some tricks to doing this. For instance, you can use a mobile-friendly image instead of a standard website image. You can also create mini-websites for different devices to test content performance.
The point is to ensure that if someone visits your site on a mobile device, that they’ll have a good experience. Poorly designed or incompatible websites can potentially ruin your whole digital marketing campaign. You don’t want that.
Use Personal And Unique Communication
You can also use your mobile device to send personalized messages to customers. It’s an excellent way to get in touch with your audience and build a relationship.
You don’t need to use only one medium of communication either. For example, you could use Twitter to send out a quick tweet, and then LinkedIn to connect with potential customers.
One of the best things about mobile marketing is the variety of channels you have available to connect with your audience. That allows you to get in touch with your customers in a more personal way, and it also opens the opportunity to get more clicks and leads from your digital marketing.
Create Great Content
With so many people using mobile devices, you have an opportunity to create content for them. In fact, a lot of online marketers say that the content for mobile devices is quite a bit different from the content for laptops or desktop computers. This is because people using mobile devices are typically searching for a quick answer rather than exploring an entire site as they would on a larger screen.
You can take advantage of this by creating shorter, snappier content. Many people using mobile devices have a minimum attention span of about five seconds, so you need to make sure that your content fits within those five seconds or less.
Curate The Right Mix Of Sales And Marketing
You’re probably used to getting paid when someone clicks a link or finishes an email course, but in the world of mobile marketing, you’re actually doing the marketing and sales yourselves. This is a bit different from traditional marketing, but it can be a lot more effective. When done right, you don’t have to rely on expensive ads to generate leads — you can actually create them yourself.
This is why it’s so important to establish a good balance between marketing and sales activities. Use social media to connect with potential customers but don’t pitch them immediately. Instead, provide valuable information that will help them make more informed decisions. You can also use surveys or contests to gain additional insight into your audience’s needs and behaviors.
One of the biggest mistakes you can make is to focus too much on generating leads and not enough on retaining them. Once you have their attention, you can market to them again and again through various platforms.
Measurement Is Key
It’s important to measure the success of your entire mobile marketing campaign. This means gathering data, analyzing it, and then acting on the results. While you’re starting, just make sure you track the basics — e.g., how many people clicked on a link, how many visited a specific page, or how many people signed up for your email list.
Once you’ve got this down, you can make small tweaks to improve the performance of your campaign. You can also look at the bigger picture to see how various channels and mediums contributed to your success. This way, you can decide what content to create in the future and what channels to use to reach your audience.
Make It Easy For Your Audience To Do Business With You
If someone is searching for your products or services on Google, they’re probably looking for an online store that offers a good variety of the items they’re interested in. If you want to get in touch with your audience and encourage them to do business with you, create an online store that’s easy to use and accessible on mobile devices. This will help get you in front of more potential customers, and it also provides a quick and easy way for them to purchase what you offer.
There are plenty of free tools like Shopify that can help you build a basic online store with your favorite products. You can also use a tool like Miva to get retail jobs in a snap.
Pay Attention To Mobile Marketing Channels
When it comes to mobile marketing, you can’t make any major assumptions about which channels will perform well — it all depends on the situation. When someone is searching for information about your product or service, where do they prefer to get it? What device do they use? What social media channels do they prefer to connect with online marketeers?
You need to know the answers to these questions before you start generating online leads. This is because digital marketing channels and mediums can be incredibly powerful when used correctly. Make sure you utilize the right tools for the job to get the most from your channel choices.
Get In Touch With Our Tech Experts
If you’re still wondering what sort of mobile marketing software to use, don’t be afraid to reach out to us. We have an expert team here at Growthoid that can help you choose the right tools for the job, build a mobile marketing campaign, and then refine it over time. Let’s get in touch and we’ll put a plan in motion.