You may be familiar with offline marketing, but have you ever heard of online marketing?
Marketing online is a lot more popular than you’d think – and it’s not just about selling products. Instead, you can use online channels to attract, engage, and delight customers wherever they are in the world.
It all begins with a great product design that makes sense for the digital age. If your product is easy to use and provides value, customers will continue to come back for more. Your product may be the most innovative in its field, but if you don’t effectively market it, you’ll never know.
This is why we’ve decided to share with you our best tips on how to market your product correctly online. Therefore, let’s get started.
Set Up Sales Funnels So That You Can Monetise Your Product Or Service Later
The first and most important step to take if you want to sell a product or service online is to set up a sales funnel. A sales funnel is a step-by-step approach to converting potential buyers into paying customers. In other words, it’s a systematic way to attract, engage, and retain customers.
In order to create a sales funnel, you’ll need to consider all the stages a customer might go through in deciding to purchase your product or service. The key is to set these stages up in a way that makes sense for the digital age. For instance, you could have a free trial for beginners, then move to a fully equipped, premium version for more advanced users. Or, you could integrate a discount code that takes them to a payment page at the end of the trial period.
What’s more is that you can set up multiple sales funnels for different products or services you offer. This way, you can have one funnel for students that move to a different funnel for adults.
You can use Google Analytics to track the stages that your potential customers go through so that you can better understand what’s motivating them to choose your product or service and where you should focus your energy in order to get them to take the next step.
Use Keywords In The Right Way To Get The Right Results
Another important point to make when creating your sales funnel is to make sure that you use the right keywords in your content.
Back in the day, people would write long, wordy descriptions for their products or services and throw in a few keywords here and there to see if it would rank for a relevant keyword phrase in a search engine. While it’s still important to do this, you have a better chance of being found if you create content that is easily shareable and uses popular keywords.
For example, if you’re creating a content piece on the importance of including keywords in your copy, then make sure that you use terms like “copy,” “writing,” “editing,” and “keyword searching” – all of which are easy to find keywords.
And if you create content that is valuable and useful to your target audience, but doesn’t really make sense for search engines to find, don’t worry – people will still share it because it’s good content.
Make Sure That You Use The Same Keywords In Your Headlines And Descriptions
The importance of keyword consistency when using SEO cannot be understated. The general rule of thumb is to use the same keywords in your headlines, sub-headings, and descriptions. Doing this can increase your search engine rankings significantly.
If you don’t have the time to properly research and incorporate the right keywords into every part of your content, then you should consider paying for some keyword research from a respected agency like Wordstream or HubSpot.
You’ll also need to make sure that all the content on your site uses the same keywords. There are a few tools online that can help you with this, like ReviWord, which can analyse and correct your writing at the same time. Plus, there’s the option to track keywords as you write so that you can see how your writing improves over time.
Learn About SEO
SEO, or Search Engine Optimization, is an important element to take into consideration when designing your sales funnel. SEO is the process of increasing the exposure of your website or blog in organic search results on search engines like Google.
SEO can be quite complicated, but there are proven ways to do it correctly. You should learn about SEO and how to apply it to your website or blog. There are also SEO tools like Google Keyword Planner, which can be used to easily find the right keywords and appropriate phrases for your content.
For example, if you sell luxury goods and your website is about style, you might want to look into Keyword Planner and see what words people are using in their queries to find information about style. You can use this data to determine which stage of your sales funnel you should target with content.
Build A Community
A community is a group of people that share a common interest or goal. You can use various platforms like Slack, Discord, and Skype to connect with other marketers and exchange ideas.
Established communities that you can join include digital marketing, social media, and content marketing communities.
The most important thing to do if you want to succeed as an online marketer is to build authentic relationships with other marketers. Be genuine, build trust, and make sure to listen to what other people have to say. You can also engage with customers on social media and forums to get their input on various topics related to their business.
You should understand that building a community and growing an audience takes time, so be patient.
Make Sure To Measure Your Results
Finally, you should measure the results of your efforts to market your product or service online. To do this, you’ll need to set up automated email campaigns to measure the success of your funnel. Some email marketing platforms like HubSpot and Marketo offer this feature for free, so make sure to sign up for these emails – they can help you track the performance of every stage in your sales funnel and show you exactly which part of the process worked and which part didn’t.
If you want to grow your business using online marketing, then make sure to apply all of the advice and tips discussed above. Incorporating SEO and digital marketing into your strategy can really help your business succeed online.