It is common knowledge that the world of digital marketing is evolving and changing and adapting to the needs of consumers and business owners alike. What is less common is the fact that there are actually courses and qualifications that you can gain that will help you adapt and thrive in this constantly evolving space.
Here, we will identify nine online lean digital marketing courses that you can take this fall to prepare for the next phase of your career.
Digital Marketing 101
In case you’re wondering what digital marketing is and why it’s so important, here’s a short explainer.
Simply put, digital marketing is a type of marketing that utilizes digital tools and platforms to reach and communicate with consumers.
The most popular digital marketing courses this fall offer you the opportunity to learn the foundations of marketing and digital marketing strategy from the ground up. You will learn how to plan and implement effective digital marketing campaigns using Google Ads, YouTube, and other platforms.
These courses provide you with a strong understanding of both marketing and digital marketing, as well as the confidence and skillset to effectively operate in the digital sphere. You will also learn about common internet marketing techniques, as well as how to effectively measure the success of your campaigns.
Search Marketing
Depending on your background, you may already be familiar with search marketing and SEO (Search Engine Optimization). If not, don’t worry: you will learn what it is in great detail in this course. The fundamental principles and strategies behind search marketing and SEO will be explained to you in a simple and straightforward manner.
You will learn how to properly optimize your website for the major search engines (e.g. Google, Bing, and Yandex), as well as how to measure and track the results of your SEO efforts. In addition to that, you will learn how to create effective marketing lists, manage and measure your advertising campaign, and track the success of your paid and organic search advertising strategies.
This program is great for people who want to make the transition from being an internet marketer to a digital marketer, or for people who simply want to learn more about SEO and search marketing in general.
Social Media Marketing
If you’re new to social media or simply want to learn more about how to effectively use social media for marketing purposes, this course is for you. You will learn the fundamentals of social media marketing from the ground up, including how to create a social media strategy, design an effective social media campaign, and analyze the results of your campaign. This course is ideal for people who want to make the transition from being an internet marketer to a digital marketer.
You will learn how to properly set up your social media accounts – from Hootsuite to Instagram – and how to effectively use them to promote your products and services. In addition to that, you will learn how to measure the success of your social media marketing efforts and how to become more efficient and strategic in your approach. This is one of the most popular courses this fall, and with good reason.
Analytics Marketing
This course is a prime example of how quickly the world of digital marketing is changing. A couple of years back, SEO (search engine optimization) was considered far too complex a process to be managed by a layperson. Now, with the proliferation of tools like Google Analytics, anyone can easily track the results of their SEO efforts and determine the impact that those efforts have had on their business. In other words, if you’re using SEO to gain more visibility in Google search results, you can measure the success of your strategy using tools like Google Analytics.
You will learn the fundamentals of digital analytics, including how to set up and use Google Analytics to track website traffic and the effectiveness of your marketing campaigns. In addition to that, you will learn how to design and set up automated email campaigns, use web analytic tools to measure and improve the performance of your digital marketing campaigns, and effectively analyze the results of your efforts. If you’re looking for a career change and want to become a digital marketer, this is the course for you. It will prepare you for the professional world of digital marketing and help you become more effective and efficient in your job.
Content Marketing
Most people are familiar with the term content marketing, but fewer understand its actual meaning. Simply put, content marketing is the process of creating and distributing high-quality, authoritative content to attract, retain, and engage an audience. As the name suggests, this course will teach you all you need to know about content marketing in detail. You will learn about the different types of content that exist, the various platforms that content can be distributed to, and the importance of each form in today’s digital marketing world. In addition to that, you will learn about the various metrics that you can use to track the success of your content marketing strategy.
This is one of the most comprehensive courses of its kind this fall, and with good reason. The content marketing strategy is one of the most important and strategic aspects of any business or venture. It’s critical for entrepreneurs, agencies, and in-house marketers to get this right, otherwise they may find themselves in trouble.
Email Marketing
The list of marketing tools and platforms continues, and email marketing is certainly among the most popular this fall. You will learn what email marketing is and why it’s so important, as well as how to implement and track the success of a successful email marketing campaign. You will learn how to design engaging email campaigns that draw in and retain customers, as well as how to measure the success of your email marketing strategy. In addition to that, you will learn about all the different types of email marketing platforms (e.g. Hubspot, MailChim, and Hootsuite) and the pros and cons of each.
This is one of the most straightforward courses of its kind, and that’s probably why it’s so popular this fall. You will learn the essentials of email marketing in a simple and user-friendly manner.
Marketing Automation
If you’re looking for a career in marketing, it’s important to note that not all marketing managers and directors are created equal. Some have a natural inclination towards marketing, while others prefer to implement and oversee marketing strategies. If you are one of the latter, this course is for you.
This course will introduce you to the field of marketing automation. You will learn the fundamentals of marketing automation, including how to design a marketing automation strategy, set up automated email campaigns triggered by specific actions, and use marketing automation tools to track the success of your marketing campaigns. You will learn a bit about artificial intelligence and how it is shaping the world of digital marketing.
This course gives you a strong foundation in digital marketing, and sets you up for future success. It equips you with the tools and education to effectively enter the professional world of digital marketing.