How to Create Lead Magnets That Convert

Do you often find yourself struggling to remember things you need to do? Or, even when you try your best to follow the instructions, you still seem to forget crucial details?

The simple answer is that you’re not unique in this scenario. Many business owners and marketers struggle with creating effective lead magnets that convert to potential customers. If you’re looking to create a lead magnet that will resonate with your target audience, then read on. We’ll discuss the key components to consider before launching your product or service. Hopefully, this post will help you develop a winning strategy for lead magnets.

The Need For Speed

If you’re reading this, I assume you’re looking for ways to grow your email list and turn those leads into paying customers. Which is exactly why I wrote this post. Even if you don’t necessarily want to create a product that will generate sales right away, you should still consider developing a lead magnet that encourages email sign-ups.

Why? Well, for one thing, building a healthy email list is a good idea in itself. It allows you to stay in touch with your audience and provide value over time. Also, those who sign up to receive emails from you will be placed on your list of potential customers. From there, you can send out valuable information that will help them make better decisions. By creating a lead magnet that encourages email sign-ups, you’re planting a seed that will grow into a thriving business.

Understand Your Opt-In

When someone signs up for your email list, they’re giving you their email address. So, it’s important you understand what you’re agreeing to provide. Most importantly, you need to make sure you understand what kind of content they want to receive.

For example, if you’re an e-commerce store, you may want to consider creating an email list for Shopify store owners. Within that list, you could promise to provide valuable tips and tricks on running their store. While this may be an interesting offer to those who sign up for it, it’s essentially just promotional material. Which is probably why most e-commerce stores don’t provide value add material through their email list.

On the other hand, if you’re an established blog or website, you may want to consider experimenting with content that’s a little more high-quality. Maybe you could create an email list for writers and journalists who want to keep their content unique and informative. Within that list, you could promise to provide them with exclusive news stories and informative articles. This is something that could potentially be of great value to those who sign up for it.

Be Specific

When you’ve got a product to promote, you’ve got to be specific about what you’re offering. In the example above, I assumed you’re an e-commerce store. If that’s indeed your case, then you can’t simply say you’ll provide ‘valuable tips and tricks on running a store.’ Instead, you’ll want to say that you’ll provide tips and tricks on running a Shopify store. Similarly, if you’re an established blog, you can’t just say you’ll provide ‘exclusive news stories.’ You’ll want to say that you’ll provide unique, inside content for journalists and writers.

By being specific about what you’re offering, you’re preventing the possibility of disappointing your audience. When you say ‘tips and tricks on running a store’ or ‘inside news stories,’ you imply that you may not be able to fulfill those promises. But by being more specific, you eliminate that risk.

Make It Easy

Customers almost always prefer things to be easy. If you’re planning on launching a product or service that requires a bit of effort to use, then you should consider creating an easy-to-use guide or app that will walk your customers through the process. This is especially important if you want to encourage adoption among your target audience.

For example, if you’re an e-commerce store and you want to promote Shopify as a possible platform for online stores, you could create an easy-to-use guide that will walk prospective customers through the steps to set up a store. You could even include a case study with your guide that uses Shopify as a platform for a store.

Another option is to create an app that will act as a mini-CRM for your customers. You could allow them to enter their email address, name, and job title. And then you could send them a digest of blog posts and latest news stories that are tailored to their interests. Again, you’re marketing to busy professionals who want to stay on top of the trends in their industry. An app like this will make it easy for them to keep track of their sales and follow up with new leads. So, make sure you consider what your target audience wants and needs.

Offer Different Value

If you’re wondering why you should create a lead magnet in the first place, consider the value you’re going to offer. Your lead magnet should provide your customers with value that is either difficult to find or unique. If you can, create products and services that your competitors cannot offer.

For example, if you’re an e-commerce store and you notice that your biggest competitors are offering cheap products that don’t stand out, you may want to create a lead magnet that will. Your product should be of high quality and have a clear value proposition.

You can also use your lead magnet to establish yourself as an expert in your industry. If you’re a real estate agent, you may want to create a lead magnet that will allow clients to find all the information they need about the community they’re interested in buying a home in. Or, if you’re a lawyer, you may want to create a lead magnet that will provide clients with the information they need to make the right decision.

There are many ways you can use a lead magnet to gain credibility and value in your industry. The main thing is to figure out what your customers want most and need, and to create a product that will fulfill that need. Consider everything from value to the style of the product to fit your target audience. When you launch your product or service, you’ll be able to see the results of your efforts in terms of increased sign-ups and eventually, sales.