In today’s world, the line between marketing and marketing companies is blurring. Big brands like Adidas and P&G are buying up start-ups that focus on customer acquisition and engagement, and former marketing executives are moving into the CEO role. This is a huge shift, and it’s having a major impact on how we consume and experience marketing as a whole.
In particular, the shift to digital and online marketing via social media is empowering ordinary people to become digital marketers. And what are digital marketers doing? They’re building online marketing companies that operate across multiple channels (Web, social media, email, etc.).
To succeed in today’s digital world, you need to develop and hone your digital marketing skills. But how exactly do you do that? Which online marketing company should you join if you want to specialize in digital marketing?
The Evolution Of Digital Marketing
To better understand the current state of affairs, it’s important to look back at the history of marketing. For decades, traditional marketing focused on radio ads, magazine spreads, and billboards. Then, in the late ’90s and early 2000s, the line between marketing and marketing agencies began blur. The digital revolution and the rise of social media changed everything.
Marketing agencies evolved into digital marketing agencies. The old boundaries between marketing and advertising became irrelevant; marketers could become entrepreneurs, setting up shop and specializing in digital marketing.
Why Should You Specialize In Digital Marketing?
As we’ve established, the lines between marketing and marketing companies have become blurred. But that doesn’t mean that all digital marketers work for big brands. In fact, many small businesses and independent marketers specialize in digital marketing, and they’re equipped with the skills to prove it.
If you’re looking to enter the field and specialize in digital marketing, here are just some of the reasons why you should do so.
1. The Skills You Need
If you’re entering the field, you undoubtedly have some experience. And not just experience in marketing or advertising. You’ll need to have some digital marketing skills to succeed. You may need to manage and analyze social media accounts, write SEO articles, or design websites.
These are all necessary digital marketing skills-coding, analytics, article marketing, social media, and SEO, to name just a few. It’s important to note that while all of these skills are necessary, they aren’t sufficient. To truly be effective, you’ll need to learn more about online marketing and how to position your services for maximum effectiveness.
2. The Role Of Digital Marketing In A Bigger Picture
If you look at the bigger picture, online marketing is an essential part of any business or marketing strategy. In the past, a business would create a marketing plan, determine the type of people they want to target (customers, the general public, etc.), and then craft a media plan to reach those people. This is still important, but online marketing will play a much bigger role. Why? A business’ customers can now be anyone, anywhere in the world, meaning there’s no geographical boundaries in terms of who you can target.
As a result of this, businesses need to evolve their marketing strategy to include digital elements. These businesses also have to determine what platforms they will use to launch their digital marketing strategy (social media, mobile, email, etc.) and create content for those platforms.
Why should you specialize in digital marketing? To succeed in today’s world, you need to specialize in digital marketing because it’s becoming an essential component to any business strategy.
The Importance Of Specialization
One of the most important things you should do as a new graduate is find a company that you can specialize in. It may be that the firm you join is just a stepping stone to greater things, or it may simply be that you need the salary and benefits to make a living. Either way, you’re better off finding a niche and becoming knowledgeable in that area.
If you want a more in-depth understanding of digital marketing, why not become an expert in digital marketing? By entering the field and specializing in digital marketing, you can then move into a more senior role, becoming a marketing manager or director of digital marketing for a company. The more you specialize in, the more you’ll learn and be able to contribute. And who knows? Perhaps one day you’ll even create your own marketing agency and become the expert in your industry.