Welcome to the Lamb Charles Marketing Textbook 10th Edition free online. This edition includes:
New Chapters And Updating Of Existing Content
This is the 10th edition of the textbook which was originally published in 2008. The authors have updated the text and added new chapters to reflect the latest marketing theories and practices. New topics include digital marketing, social media, SEO, and ecommerce.
If you’re interested in purchasing a print copy of the book, you can do so here with the discount code lambcharles10th. If you’re looking for an ebook version, you can find that here. And if you’re looking for the fully optimized and search engine-friendly version, you should take a look at the second option.
Online Resources For Further Reading
The authors have also provided additional resources for those who are interested in further reading on the topic. These include: