Kyle Chase’s Ultimate Guide to Online Marketing

Ever wonder how some small businesses succeed in the online world while others struggle?

If you’re curious, then you’ve come to the right place. We’ll teach you the dos and don’ts of online marketing so you can take your business to the next level.

Find Your Niche

Doing business online means you’re competing with hundreds of competitors. So it’s essential to find a way to stand out from the crowd.

In the same way you’d find the most popular restaurants, bars, and clubs in your area, you can find the most popular websites in your niche. Use Google Trends to easily discover the most searched for terms for your industry.

Once you’ve located your niche, take some time to learn everything you can about it. What are your competitors doing? What do users want?

Researching your niche will also allow you to find the keywords and phrases people are using to find what you sell. Use these keywords and phrases in your titles, descriptions, and blog posts to gain more exposure.

Content Is KING

Creating high-quality content that people want to read or watch is the key to online marketing success. While it may be tempting to simply throw up a blog post once you’ve launched your website, creating quality content takes time and requires a steady hand.

The average person spends only 4.5 hours a day consuming content. That’s why having high-quality content, videos, and podcasts nearby is so important. This content should speak to your target audience, educating them while also entertaining them.

If you want to succeed in the online world, you need to understand the importance of good ol’ fashioned content. Think of all the businesses that have gone out of business because they didn’t have content to support their marketing efforts. Quality content doesn’t happen overnight; it takes time to create good content that will bring value to your audience.

Make Money With Affiliate Marketing

If you’re looking to make some extra cash, then affiliate marketing is a viable option for you. Earning a commission when a consumer clicks a sponsored link or buys a product that’s promoted on your behalf is a great way to make money online.

Many big businesses, including Amazon, Starbucks, and Aetna, employ affiliate marketing as part of their marketing strategy. And for good reason — it’s a great way to earn a commission without needing to spend a large amount of money on ads or sponsored content.

There are dozens of affiliate marketing platforms available, and instead of picking one, it’s worth investing in learning how to use multiple platforms. Not only will this make you more versatile, but it will also allow you to promote products across different industries.

Avoid Free Blogging Platforms

Spending money on a premium blogging platform isn’t a bad idea, as long as you’re using it to its full potential. In fact, many big brands, including Starbucks, use blogging platforms to host their blogs.

Blogging platforms like HubSpot and WordPress enable you to build a free blog in minutes. However, if you want to succeed in the online world, then invest in a premium platform that provides you with advanced features.

When you upload content to these platforms, they automatically find the best bloggers and content creators in your niche, and create content for you. This can be a great way to gain credibility and attract potential customers to your website, but you need to be aware of the risks associated with this type of content.