So you’ve decided to become an independent contractor and started a business in Kentucky. Congrats! You’re officially an entrepreneur. It can be a great place to do business, and here’s the perfect opportunity to grow your practice. The only problem is that you’re struggling to get the word out there about your business. You’ve spent a lot of money on ads, gotten featured on social media, and bought a ton of marketing pieces — still no luck. What gives? It’s time to try a new strategy because, let’s face facts, traditional marketing just isn’t working. Luckily, there are alternatives.
Look At The News In Your Area
One of the best ways to find leads and build your business is by looking at the local news. If there isn’t a lot of news about your area of interest, try finding a niche in the news that is published in your area. For example, if you’re an online marketing professional, you could look for news articles related to online marketing or SEO.
Newspapers are a great place to find news, and since most people get their information from newspapers, this is a great place to find potential customers. You could look at the archives of the newspaper to see if there are any articles that are relevant to your business.
Use Analytics To Your Advantage
Analytics are all the rage these days, and it’s easy to understand why. The better you get to know your customers, the better you can serve them. With analytics, you can measure all the activity on your site to gain a better understanding of what’s working and what needs to be changed. You can even set up automated email campaigns based on specific actions performed on your site.
With analytics, you’ll have a better understanding of not just your traffic but also your conversion rate. The better you get to know your customers, the better you can market to them. For online marketing professionals looking to expand their business in to Kentucky, let’s analyze the top performance metrics so you can hit the ground running:
The first thing you want to do is determine your target audience. To be effective, your ad must relate to someone, somewhere. You can start by looking at the demographics of your current customers and see who you’re missing out on. Are there any groups of people that you haven’t reached yet?
Once you have your target audience, you can tailor your marketing strategy. Do you want to focus on getting people in your area to visit your site? Or would you rather focus on building a following on social media platforms like Facebook and Instagram?
Once you have your target audience, it’s time to figure out how to get them to act. You have two major sets of data to work with:
- Visitors to your site (this will be the majority of your data)
- Users of your social media platforms (this will be the minority of your data)
You can use the first set of data to identify what actions you need to take to get people to visit your site. Are you finding it difficult to get potential customers to actually make a purchase? Are there any groups of people who haven’t been able to find what they want on your site yet? Collecting this type of data will allow you to see which online marketing strategies are working and which ones you should try somewhere else.
The second set of data is on social media. This is where you’ll find your target audience, and it’s probably the place that they’re already interacting with each other. If you want to be successful in your search for new customers, you need to be present on social media platforms like Twitter, LinkedIn, and Facebook.
Interacting with your target audience on social media is a great way to build credibility and establish yourself as an expert in your industry. You can use these platforms to create and share content that is tailored to attract your target audience. Remember: you can’t expect people to do business with you if you don’t have a social media presence. Having a small audience on social media isn’t worth it; you need to have a substantial following. You can then use this audience to get the word out about your business. For example, if you sell housewares, you could create a hashtag for housewares on Twitter and use it to discuss topics related to your industry. You could follow individuals or companies that are in your industry, and you’ll see all their content in your Twitter feed.
Now that you have your demographics and you know what actions you need to take to get potential customers, it’s time to figure out what makes them tick. You need to look at what interests them and what drives them to action. When someone is searching for a housewares shop in their area, your interests may include:
- Saving money
If you have a clear picture of what interests your target audience, you can create content that matches their interests. For example, if your target audience is interested in fashion, you could create a blog post about the most stylish housewares or the latest trends in home design. Your interests don’t have to be direct competitors; you can find a way to creatively fit in with the interests of your target audience. Remember: your target audience is busy people, so make sure that your content is easy to understand and relevant to their needs. If your content is well-written with good imagery, people will easily understand and connect with your message.
Likes, Dislikes, And Credentials
Once you have all your interests mapped out, it’s time to put a human face on your brand. You need to decide what you’ll offer your target audience. For some businesses, this may mean offering a certain type of product or service. For others, it could mean providing a certain level of expertise or serving as an advisor for free.
You can put a human face on your brand by creating a social media profile for yourself. This profile should include all your interests, favorite products, and qualifications. For example, if you’re a lifestyle influencer, your social media profile could include a video with you talking about fashion. Your profile picture should also match your branding; if you have an Instagram account, make sure your profile picture is a decent fit for Instagram. Your social media profile is your digital storefront, and it’s a great place to establish credibility and build interest. If you want to expand your business to Kentucky and other places, consider creating a social media profile for yourself.
Back To You
To continue the housewares example, if someone lands on your site and wants to buy a gift for their significant other, you want to make sure that they’re aware of all the products available and that you’re a credible source. To do this, you can create an easy “buy now” button that will take them directly to where they can make the purchase.
You can use analytics to track the effectiveness of several different strategies, but ultimately, you need to rely on your gut instinct to know which ones are working and which ones you should try somewhere else. When it comes to expanding your business online, location is everything, so be sure to look at the news in your area and consider where you can set up shop to maximize the reach of your marketing efforts.