I’m sure you’ve heard of Kurzy, the “Netflix for Shopping”. The company’s co-founder and CEO, Stephane Kurzenbach, has been covered by major news outlets like The New York Times and The Wall Street Journal, as well as featured on major television shows like CNBC’s The Big Bang Theory. In fact, the company has been covered so much that we’ve collected all the articles and videos in one place – make sure to check them out.
And while the majority of publicity has focused on Kurzy’s business model and how it works, little has been said about how marketing teams at the company are using the platform to grow their businesses.
So, in this article, we’re going to tell you exactly how marketing teams at Kurzy are using the platform to grow their businesses.
Create a Successful Marketing Plan
You can’t expect to see marketing success overnight. Building a solid foundation of marketing analytics and performance measurement is essential to achieving that success.
To start creating your marketing plan, you’ll want to analyze the performance of your last marketing campaign. Did it meet your goals? Did it produce the results you were looking for?
Analyzing the results of your last campaign will tell you a lot about how effective your current strategy is, and where you need to make adjustments or improvements. Consider the following questions:
- Were you able to get the right audience to your website?
- Were you able to convert that audience into leads?
- What were the driving factors behind that success or failure?
- Now that you have a better idea of where you stand, you can set new goals for the next campaign.
If you’re looking for quick wins, consider conducting a survey and getting some quick wins from a sample group of your customers. You can use tools like SurveyMonkey to quickly pull data and create a report. This allows you to get feedback from customers about what they like and don’t like about your business, products, or services.
Identify The Best Online Marketing Platform
Depending on how much you know about digital marketing and analytics, you might already know which platform you want to use for your next marketing campaign.
But if not, it’s worth taking some time to learn more about the different platforms available. When deciding which one to use, you want to make sure that it is going to be the best fit for your needs.
The answer to that question is pretty easy; it depends on how much experience you have with digital marketing and platforms, and how much documentation and support you need to succeed. If you’re looking for a quick win, consider using a free alternative like Google Affiliate Marketer or HubSpot to quickly get up and running.
Determine The Best Type Of Content To Post
This is going to be your foundation of content for your blog post. Consider looking at your last three blog posts to see what formats and topics worked best for you. If you’re looking for quick wins, consider using content from other popular blogs like HubSpot and Moz to quickly get up and running.
If your content is attracting the right audience and encouraging them to engage with your brand, you’ve successfully found the right tone of content for the platform.
Build Your Blog Around Interest-Based Topics
Blogs aren’t the only place you should consider using to grow your business; in fact, they are probably the least efficient place. But if you want to create a content schedule that will work for your audience, building a blog around interest-based topics is the way to go.
The advantage to doing this is that you are able to build a small community of interested individuals around a topic of interest. And since you’ve already determined the optimal type of content for your blog, finding the right niche and pitching the right topics is a breeze.
Take a look at some of the largest e-commerce websites; you’ll see that they often have a blog section. Why? Because they know that people are more likely to be interested in reading about topics that they are also interested in. For example, if you are a fashion blogger, you might want to write about style tips or fashion trends. But if you are a fitness blogger, you might want to write about health tips or exercise routines.
Include at least three topics in your content schedule, and make sure that you post at least once a week. When you do post, make sure to put out content that is useful and interesting, and that will encourage your audience to engage with you, or buy your products.
Use Social Media To Gain More Engagement With Current And Potential Customers
If you’re looking to grow your business using digital marketing, social media is a must. But instead of just putting out a few carefully crafted tweets and ignoring the platform, consider using the right tools to more effectively engage with your audience.
If you’ve never used social media for marketing, it might seem easy enough; just post content and wait for people to come back. But that’s all it is – nothing more. While social media can be a useful tool for gaining quick insights into what is working and what needs to be changed, it is up to you, the marketer, to engage with your audience, and encourage them to take action, such as making a purchase or joining your email list.
Measure The Success Of Your Marketing Plan
Just because you’ve created a successful marketing plan, that doesn’t mean it’s over; it means that you’re now armed with the data to continue improving upon what you’ve already accomplished.
To measure the success of your marketing plan, you’re going to want to look at the amount of revenue you’ve generated, and how effective your marketing strategies were in generating that revenue. Consider looking at online marketing metrics like conversion rate, click-through rate, and session rate to determine the effectiveness of a particular marketing campaign.
Additionally, you can use marketing analytics tools, like Google Analytics, to track the behavior of your audience and determine what platforms, blogs, and social media handles they’re using to find your content.
Once you know what platforms your audience is using, you can create more effective strategies to reach them. And remember, with digital marketing, nothing ever remains the same. Once you know what is working – and what isn’t – you can continually improve upon your strategy, and continue growing your business.