How to Make the Most of Your Online Marketing Courses

Are you looking to further educate yourself in the field of online marketing? Or maybe you’re even considering doing an online marketing course to gain some extra skills or to better understand the theory behind getting results online? If so, then you’ve come to the right place! In this article, we’re going to outline some of the most useful courses available online that you can complete to gain some serious knowledge and skillz.

The Complete Blogger Course

If you’ve been thinking that maybe blogging is something that you could do, then this course is for you. Building a successful blog isn’t as difficult as you might think it is; all you need is a decent amount of dedication and a little bit of talent. In just 14 hours a week, not including the reading, you’ll be able to build and grow a profitable blog that you can eventually monetize through affiliate marketing or sell for profit. You’ll be able to learn from the best in the industry including James Montague, an internationally recognized authority on blogging and digital marketing. When you’ve completed this course, you’ll be able to confidently enter the industry and carve out a niche for yourself.

Pro-Marketing Blogging

If you’ve ever been involved in any sort of marketing or advertising, you’ll be familiar with the concept of getting in front of the right person at the right time with the right message. That’s the basic tenet of pro-marketing, and it’s something that you can incorporate into your own personal brand as well. If you’ve been thinking about getting involved in blogging to gain some extra income or to simply share your musings with the world, then this course is for you. In this course, you’ll set up your own blog and build up your own audience by using SEO and social media tactics to attract potential readers to your site. You’ll also learn how to craft a winning blog post as well as how to grow a loyal group of followers who’ll turn into passionate buyers for your various products or services.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is a field that every online marketer should be familiar with. If you’ve been putting off learning more about SEO because you think it’s complex or takes a lot of time to learn, then this is the course for you. SEO is all about playing with the words and phrases that people use when searching for products or services on search engines like Google or Bing. The better your SEO skills, the higher you’ll rank on search engine results pages (SERPs), therefore attracting more potential customers to your site. In this SEO course, you’ll learn the theory behind SEO and how to implement it into your own websites or marketing material including blog posts, social media posts, and advertisements.

Digital Marketing

Getting results online isn’t just about blogging, posting on social media, and using SEO tactics to get your site ranked highly on search engines. Thanks to emerging technologies like artificial intelligence (AI) and machine learning (ML), there are entire disciplines within digital marketing that can help you optimize almost every aspect of your online marketing campaign. If you’ve been putting off learning more about digital marketing because you think it’s not for you, then this is the course for you. In this course, you’ll set up your own digital marketing agency and implement a marketing plan using advanced AI and ML techniques to track the effectiveness of your campaigns.

Sales Funnel Optimization

Every sales funnel starts with a lead, and that lead has to be captured and converted into a sale. To achieve that, you’ll use online marketing and marketing automation software to monitor and analyze the activities of your customers throughout their journey — from initial engagement to repeated purchase — and then use that data to retarget, segment, and nurture your leads into repeat purchases. Learning how to set up a sales funnel and utilize software like HubSpot, Marketo, and Pardot to maximize your conversion rates and close more sales is something that every online marketer should really master.

Programming For Digital Marketers

If you’ve been putting off learning how to code because you think it’s beyond your capabilities or interest, then this is the course for you. Programmers write the software that makes websites and apps work. Therefore, those who design and build websites and apps are known as digital marketers or web developers. Since most businesses and brands use websites and apps to grow their audience, gain credibility, and gain market share, it’s essential that you learn how to make websites and apps if you want to work in the field. In this course, you’ll set up your own web development company and expand your skill set to include WordPress design, marketing, and sales—all from the perspective of a marketing digital strategist.