There is a lot of freedom when creating a marketing plan in the digital age. You have a blank canvas and the ability to create multiple platforms to reach your audience and grow your business. One of the best frameworks for a marketing plan is the Kmart Marketing Simulation by HubSpot.
If you’re looking to set up a marketing campaign on Ks Online, the preferred e-commerce destination for jewelry fans worldwide, then this article is for you. We’ll cover everything from the basics of creating an account to generating interest in your product through compelling content.
Create An Account
The first step to running a successful marketing campaign on Ks Online is to create an account. You’ll need to have a business account in order to make purchases on the site. Once you have a business account, you can set up a new email alert for news about your product.
From there, you can take advantage of the platform’s free features. You can create up to five campaigns covering various topics like fashion, design, lifestyle and more. Once you’ve created a few campaigns, you can begin to experiment with automated emails to see which ones perform the best. You can also create a landing page for each one of your campaigns.
Set Up Your Email Alerts
Setting up email alerts on Ks Online is very straightforward and can be done from the homepage. On the left-hand side of the page, you’ll see a menu with several options. The first option is ‘Settings’ followed by ‘Monetization’. From there, you can set up email alerts for new products, promotions, and more.
Create A Banner Ad
One of the best features of Ks Online is the ability to create and experiment with different banner ads. A banner ad is basically an ad that runs across the top of a web page. They can be interactive and serve as a call-to-action for a specific action like subscribing to a newsletter or making a purchase. For our purposes, let’s say you’re running a fashion-related website and you want to attract potential fashion customers to your site.
To create a fashion banner ad, visit the ‘Ads’ section of the dashboard and click on the ‘Banner’ option. You’ll see a short description of what a banner ad is followed by a form where you can enter your website’s URL. The ad will then be live and you can begin to experiment with different images and copy to see what resonates with your audience.
Experiment With Different Copy And Images
Once you’ve created a few compelling banner ads, you can take advantage of the A/B testing tool on Ks Online. This feature lets you compare two versions of a given web page to see which one works best. For example, you can compare an ad with text to one without any text.
When you click on an ad, you’ll be taken to a new page where you’ll see content related to the product or service advertised in the ad. In the example above, we have a page for Tiffany’s Blue Box Diamond Ring and compared it to a version without a graphic for the same product. What you’ll notice is that the version with the ad has more engaged content while also having the option for users to easily locate the product they’re seeking. As a marketer, this is known as the ‘pull-based’ or ‘conversion focused’ approach to marketing. The goal is to increase the odds that a visitor will take an action (like making a purchase) by presenting them with compelling content that effortlessly guides them to the product or service they’re seeking. This strategy often results in more profitable and efficient marketing campaigns.
Use Google Analytics To Track Campaign Results
You can also use Google Analytics to track the results of your campaign. Go to the ‘Behavior’ section of your Google Analytics dashboard to view conversion rates for your different campaigns. In the example above, we have a business website with the slogan, ‘You want it. We’ve got it.’ The website is owned by a brand called ‘Bulgari’ and we’re interested in seeing the results of the ‘You want it. We’ve got it’ campaign on Ks Online. To track this campaign, we can go to the ‘Conversions’ tab followed by ‘Campaign’ followed by ‘You want it. We’ve got it.’
From here, we can choose to view conversions from our main website (‘bulgari.com’) or an external website that hosts our blog post (‘tiffany.com’). What we’ll also see here are conversions from mobile devices and those using private browsers versus those using Chrome or Firefox (web browsers).
Use The A/B Testing Tool To Optimize Your Campaigns
If you’ve been following along, you’ll see that we’ve created a few compelling banner ads and are now looking to optimize these campaigns. To do this, we can use the A/B testing tool on Ks Online. This feature allows us to compare two versions of a web page and determine which one creates the best user experience.
For our purposes, let’s say we want to increase the odds of a user making a purchase from our example business website, ‘tiffany.com’. To do this, we can edit our campaigns’ ‘A’ version and change the text to read, ‘Make an online purchase today and receive a 10% discount.’ This is known as an ‘incentive’ or ‘enticement’ because we’re offering a discount in exchange for a user taking an action (like making a purchase).
If we were to run an A/B test with this ad, we’d click on it and be taken to a new page where we see a banner ad for tiffany.com and a form below it inviting us to make an online purchase and forked the text to read, ‘Make an online purchase today and receive a 20% discount.’ In addition to the discount, we’ve also increased the odds that a user will make a purchase by adding more compelling copy.
This example is very basic, but A/B testing can also be used to track results of different versions of a website and monitor the growth of different platforms (like mobile vs. desktop). This strategy is known as ‘conversion growth marketing’ and helps business owners understand the impact of their marketing efforts in real-time.
Create And Experiment With Different Forms Of Paid And Organic Marketing
One of the great things about the digital age is that you don’t have to limit yourself to one form of marketing. You can experiment with different platforms to see what resonates with your audience.
For example, you could create an ad for a jewelry box on Facebook and then measure the results of that ad against a standard Facebook ad. If the results of the test are promising, you might decide to create an Amazon store page for the same product and then track the results of that ad against a regular Facebook ad.
In order to keep up with the demands of growing a business in the digital age, you need to be able to efficiently track performance of your different platforms and campaigns. Fortunately for you, we’ve compiled a list of digital marketing tools that can help you organize and analyze all of your marketing activity: