I have my doubts about the value of using an old-fashioned letter from a marketing agency to generate interest in your product or service. After all, the chances are that the reader will either 1) know what the letter is trying to sell; 2) have already been exposed to the same information; or 3) be so uninterested in your offer that they will simply delete your letter without reading it!
But on the other hand, letters remain an effective — and relatively inexpensive — method of communicating with past customers. As a result, it’s something of a toss-up as to whether you should opt for old-fashioned letters or find a new and more modern way to market your products.
In the last few years, though, a new style of marketing has emerged that makes use of email marketing, social media, and online reviews.
The advantages of this approach are that you can target your audience more accurately and precisely. In other words, you can use tools like email, social media, and review sites to find the exact people most interested in your product or service. You can then engage with them and grow your business, all without ever having to resort to sending out a mass mailing.
In this article, I’ll tell you about one marketing tool that can help you make the most of social media — Knock Twice.
What is it, and what does it do?
Knock Twice is a tool that allows you to create email campaigns with a simple click of a button. Simply enter your email address and the tool will send you a verification link via email. Once you’ve confirmed your email address, you can begin constructing your campaign. You can use up to five emails, with a maximum of five million characters, and can include up to two links.
When you’re finished creating your email, click on the “Create Campaign” button to send it to your prospective customers. You can choose to have your email delivered immediately or schedule it to be sent out at a later date.
The great thing about this tool is that it takes the drudgery out of creating email campaigns. What’s more, you can use simple language and straightforward advice to attract and engage with prospective customers. You can even use templates to make the process even easier.
Why should you use it?
Let’s face it, human nature is pretty darned good at finding ways to beat the system. As a result, it’s practically guaranteed that sooner or later, you’ll encounter one of these elusive creatures that keeps showing up in your spam folder. But the good news is that these are relatively easy to remove from your inbox. Simply continue to use your email software and confirm whenever you receive a suspicious email.
However, if you’ve ever tried to manually go through your spam folder to unsubscribe from one of these email lists, you’ll know how tedious and error-prone this process can be. Plus, there’s always the possibility that you’ve missed some emails that you need to keep in order to continue doing business with these companies.
So instead of putting yourself through this unnecessary hassle, why not use a tool to automate the unsubscribe process. With Knock Twice, removing your contact details from the mailing lists of annoying marketing emails is as easy as clicking on a button. As a result, you can rest assured that you’re doing the right thing for your own peace of mind and for the protection of your online reputation.
How can you use it for marketing?
One of the best things about tools like Knock Twice are the countless ways they can be used to help with marketing. For example, you can use the tool to:
- Create email campaigns.
- Find and engage with potential customers.
- Establish credibility.
- Grow your business.
- Provide value.
- Keep in touch.
- And much more!
Basically, wherever you see a piece of email marketing, you can bet that the tool’s been used in some way to make the process easier and more effective.
How can you use it for sales?
The best thing about tools like Knock Twice are the ways it can be used for sales. For example, you can set up auto-responders using the email marketing functionality of the tool. What this means is that whenever a customer clicks on a link in your email or visits a webpage that’s been linked to from your email, they’ll be greeted with a sales pitch, regardless of whether or not they’ve asked to be contacted by email. In addition to this, you can use the tool’s social media features to:
- Expand your reach to a larger audience.
- Generate buzz
- Build credibility.
- And much more!
So as you can see, there’s a lot that the tool can do for you. But the question is: will anyone actually click on a link or engage with your social media account in some way because they’ve been exposed to your marketing efforts? The answer is absolutely yes.
In this day and age, people are constantly bombarded with advertisements and marketing pitches from businesses and brands they don’t know or recognize. As a result, it’s more important than ever before to find a way to make sure that your target audience knows who you are and what you offer. One of the best ways to do this is by using a tool like Knock Twice to build credibility and interest in your product or service.