Do you want to learn the ropes of online marketing, and become an expert? Kim Clawson is your personified online marketing coach. A self-made marketing guru, she became an online marketing superstar by following the tried and tested methods she teaches you in her online course, Ready to Rocket launch? DIY your own eCommerce store in 60 days. If you’re looking for an online marketing specialist to take your business to the next level, she’s your go-to gal.
From humble beginnings to internet stardom, it’s all here in this in-demand guide. Get ready to learn from the best as she takes you by the hand and leads you through the steps to successfully launch a digital lifestyle store.
The Rise Of The Digital Nomad
For decades, the path to online stardom was paved by those with a stable career and a few extra bucks to spend on internet access. Magazine editors, brand managers, and content creators turned to the internet to find the content that would become viral. In 2018, this model isn’t as reliable as it used to be. The more traditional ways of earning fame and fortune are becoming obsolete as the world evolves to a more digital sphere.
Thanks to the singularity of the internet and connected devices, anyone with a creative mind and a few bucks can now throw up a blog or website and become a digital nomad. As a digital nomad, you can take your pick of the jobs in this section. You don’t have to run a website or blog to be able to contribute content to platforms like Medium or LinkedIn. You can also freelance for brands or create your own products and sell them online. A steady stream of passive income is within your grasp!
Digital Nomads And The Influence Of Social Media
Blogs aren’t the only thing making a comeback. As the job prospects for digital nomads improve, so too does their media footprint. Those seeking fame and fortune can now have their voice heard by the world at large. Thanks to platforms like LinkedIn, Twitter, and Medium, anyone with a creative mind can be a public speaker or contributing writer. Platforms like TikTok allow content creators to reach a global audience.
With the rise of social media comes the influence of viral events. Trending topics, viral stories, and GIFs are all part of the online landscape. If you can think up a meme or a viral trend, you can bet your fortune that someone out there will want to use it. If you’ve got a large enough social media following, you can even set up automated posting to have content crafted for you based on your existing online presence.
The Demise Of The Middle Man
If you’ve ever shopped at Nordstrom, you might be familiar with their Diamond program. Nordstrom would buy diamonds from smaller suppliers, cut them up, and sell them to customers as part of their Diamonds for Everyone program. Thanks to direct-to-consumer channels like LinkedIn and social media platforms, the need for intermediaries like Nordstrom is on the decline. Those seeking luxury goods and experiences can now have them delivered to their door.
Nordstrom’s program has been successful because of their in-house marketing team as well as their connections in the diamond industry, but it wouldn’t be hard to replicate with a little bit of automation. The same can be said for many other industries. Thanks to the internet, the middle man is becoming a thing of the past. Large corporations will increasingly look to acquire smaller, specialized businesses with a focused audience.
Become A Marketing Superstar
It doesn’t matter if you’ve got a niche or a broad appeal. If you can craft a good pitch, get paid to share your thoughts, and can demonstrate that you’re capable of generating interest and selling products online, you’ll be able to carve out a niche in the industry.
Most importantly, you’ll be able to build a platform where you can spread your knowledge and influence. When you have a sizable audience, you can even start charging for your expertise. Platforms like Shopify, Medium, and LinkedIn make it easy to set up a professional-looking store in just a few hours. Once you’ve got a shop live, you can start generating sales and developing your audience.
As a marketing superstar, you’ll be able to choose your own hours, set your own prices, and can work remotely. The world is your oyster!