Are you curious about what’s happening in the “world of digital marketing” and what types of marketing strategies are trending now?
If so, then you’ve come to the right place!
Here, we’re going to tell you about Ki IM Online Marketing, which stands for “Ki Media Inc. Online Marketing” (not “Kik’,” “Kimo,’” or “Kial”).
The company’s website states that it offers Internet marketing services and SEO tools. However, what sets them apart is the fact that they specialize in “influencer marketing” and use “AI-powered marketing automation” to “ensure that every touch point with a customer is a win.”
The fact that they use AI-powered marketing automation makes them different from the other companies in their field. For example, many digital marketers who specialize in SEO will tell you that focusing on getting backlinks is one of the best ways to boost your traffic and gain credibility on the web. But Link Building Strategy, which is a service offered by Ki IM Online Marketing, uses AI to monitor and analyze the backlinks that they get for their clients’ websites.
So, how exactly does an AI-powered marketing automation platform work?
They Use Personal Branding to Market to Consumers
According to the experts at MarketingCharts, as of January 2021, 66% of Americans consider themselves to be “digital nomads,’” which is a fancy way of saying that they are currently bouncing from one online marketplace to another, looking for the best deal. In the eyes of these consumers, companies like Ki IM Online Marketing need to understand how to market to them, as opposed to sticking with the traditional methods of targeting specific audiences.
Personal branding is all about matching your online persona with your in-person presence. Basically, you are branding yourself both online and offline, so that when a customer or a potential customer sees you, they know exactly what to expect. It is often said that a picture is worth a thousand words, and this is especially true when it comes to branding. When you put a face with a name, you are instantly able to connect with the person you are branding. This is more difficult to do if you do not have a face (and often, people don’t have the time to find the information they need about you, even if they are trying).
When it comes to gaining trust on the web, consumers want to feel that you have something personal to offer, and that you will treat them with respect. This is why, when used correctly, personal branding can be one of the most powerful tools in your marketing arsenal. Since 71% of Americans use social media to learn about brands, it is essential that you are present on social media, and that you are engaging with your followers. When used correctly, social media can be a powerful tool for gaining trust, and it is often said that “social proof’” can increase a consumer’s trust in your business by 33%.
Personal Branding Is About Building Consistent Trust Through Authentic Communications
According to the experts at MarketingCharts, to gain consistent trust from customers, you need to focus on providing them with authentic communications, especially when interacting via social media. Why?
Because consumers want to work with brands they know are “honest and open,” brands that are able to provide authentic communications will be far more trustworthy than those who try to be someone they’re not on social media.
When trying to market your brand online, you must remember that your potential customers are already likely to be familiar with your company, since you already have a presence on social media. The key is to make sure that everything you post on social media is consistent with your brand identity, and that it provides value to your followers.
As an example, when an account holder at Subway posts about how great their newest sandwich is, and how they cannot wait to try it, this is an excellent example of brand consistency and value, since Subway is synonymous with great sandwiches.
To learn more, check out the Marketing Charts’ comprehensive guide to Personal Branding and Marketing, or the Forbes eBook, How to Build a Brand for Maximum Impact by Forbes author, James Pillebon.
Personal Branding Is About Building a Reputation Online
According to the experts at MarketingCharts, in today’s world, consumers learn about brands and products from multiple sources, including traditional marketing, social media, and word of mouth. In other words, they learn about your brand not just from your marketing material, but from many different places online as well.
Since 71% of Americans use social media to learn about brands, it is essential that you are present on social media, and that you are engaging with your followers. When used correctly, social media can be a powerful tool for gaining trust, and it is often said that “social proof’” can increase a consumer’s trust in your business by 33%.
However, you must remember that when used incorrectly, social media can do the opposite and damage your brand’s reputation. For example, if you post about your company, its products, or its services, and this post goes viral, people will begin to associate your company, its products, and its services with the quality or popularity of the content.
Since you already have a presence on social media, you can use these platforms to build a digital reputation for your brand. As the saying goes, “It takes one good piece of content to gain credibility, while it takes tons of shady pieces of content to lose it.”
Personal Branding Is About Building an Online Community With Your Customers
To have an engaged and active community of customers is one of the best indicators of quality on the web. Since people love to feel like they are part of a community, if you can tap into this desire, and use it to your advantage, you will have all the potential customers you can handle. Essentially, your customers will become your brand’s advocates and promoters, and this can only mean good things for your business. If you can engage with and satisfy your customers, they will feel happy to share your content, help you promote your brand, and even consider your products or services when deciding what to purchase or use.
Personal Branding Is About Having a Voice
As an entrepreneur, you’ll undoubtedly be familiar with the importance of having a “voice,” and what that means. Essentially, having a voice means that you use words and phrases that reflect your personality, and you speak with authority on the subject matter you are discussing. What does this have to do with branding?
Your customers are going to remember your brand, your website, and your social media accounts through effective communication. To ensure that they remember you, you must make sure that your communications are personal, unique, and of value. When done correctly, your customers will feel as though they have “discovered’” a side of your brand that they had not yet seen. This is why having a “voice’” is so important; it gives your brand personality, and it makes your interactions with customers more personal. This, in turn, can increase your brand’s credibility and help you build a better relationship with your customers.
Being able to personal brand online is only going to become more important as time goes on. Back in the day, when SEO was all the rage, gaining backlinks was enough to get you ranked in the search engines. However, today, with so much competition, SEO is just one part of a complete digital marketing strategy. To succeed in today’s market, you need to be able to personal brand online, and use different platforms, such as Instagram, to tell your brand’s story, and to engage with your followers.