Content Marketing Tips for Beginners: 5 Tips to Help You Start Optimizing Your Content

If you’re new to content marketing, you might be wondering where to start. What’s the best approach? How can I go about creating content that will inspire and reach my target audience?

To answer these questions and more, we’ve put together a list of tips that will help you become a content marketing master. Below, you’ll discover the 5 essentials of content marketing. Continue reading for more information on each tip.

1. Create compelling content

In the digital marketing world, content is king. No matter what industry you’re in, chances are you’ll have to provide content to attract, engage, and retain customers. But what makes up good content?

According to HubSpot Blogs research, 64% of consumers strongly agree that compelling content is the key to creating online communities. Strongly disagree doesn’t fare much better at 16%, followed by neither agree nor disagree at 12%.

If you’re looking to engage with your audience and grow your community, you need to make sure that your content is compelling. Think about your ideal customer. What do they want to see? Reviews of your product or service? Perhaps you’ve even tried to provide a cheat sheet or guide for them. Whatever it may be, get creative and make sure that your content answers the questions your target audience has about your product or service.

2. Measure the success of your content

The main goal of any content strategy is to generate increased website traffic through organic search. To achieve this, you need to carefully measure the performance of each piece of content you deliver. Luckily, there are a variety of tools available to track the success of your content marketing efforts. Let’s take a look at a few of them.

2.1. Audit your content

The first step towards improving your content is to audit it. In order to do this, you’ll need to look at everything from the quality of the copy to the graphics used (if any). Along with this, you should review the following elements of your content:

  • Headlines
  • Content
  • Meta descriptions
  • Images
  • CTA
  • Hits

Once you’ve collected this data, you can use it to determine the strengths and weaknesses of your content (e.g., what works and what doesn’t). This way, you’ll be able to create content that will improve your overall performance.

2.2. Comment on your content

Once you’ve determined the strengths and weaknesses of your content, you can begin to comment on it. Simply take the content you’ve previously audited and comment on it, either by posting on social media or by writing a blog post.

The important thing to keep in mind about this step is to engage with the people who are reading your content. If you have valuable information to share, then do so in a way that will encourage others to respond. Think about what would make your responses valuable to the person reading your content. Is there a question they didn’t quite understand? A tip they could use to improve their life?

You may choose to provide some examples of how your product or service could help the reader. In doing so, you’re demonstrating that you’ve carefully thought about their needs and are thus providing unique value.

3. Publish regularly

After creating compelling content that stays fresh in the minds of your audience, the next step is to regularly publish new content.

According to HubSpot Blogs research, almost half of all consumers (48%) say that infrequent updates frustrate them, while only 3% feel that frequent updates make them feel more connected to the brand or company. You should aim to please your audience by creating content that’s both valuable and interesting.

The good news is that you don’t necessarily need to have all new content. In fact, a content update cycle every three months or so can boost your organic search traffic by 7%.

Why? Because after a few months, your content will start to seem dull, and your audience will seek out newer, more innovative content. So, as long as you continue to provide value and interest, you’ll continue to see improvements in your search traffic.

4. Use keywords in your content

Another essential step to taking care of your content marketing strategy is to use keywords in your content. Knowing which keywords to use can help you determine the overall theme of your content (e.g., wedding planning, business travel, etc.). Furthermore, you can incorporate these keywords into your content, and when people search for these keywords, your content will appear at the top of the results.

You don’t need to have all the keywords in your content; instead, you can choose a few key phrases and build a small section of content around these phrases. For example, if you’re writing about wedding planning, you could include the following:

  • Wedding plans
  • Korean wedding dresses
  • Honeymoon checklist
  • Destination weddings
  • Poker face memes
  • Wedding photos
  • And so forth

When someone searches for these phrases, they’ll be presented with content that’s relevant to their needs. Thus, using keywords can help you to create content that will perform well in the search engines.

5. Create content for the right platforms

The final tip for you to follow is to create content for the right platforms.

If you’re looking to grow your audience and establish credibility, you should create content for the platforms that your ideal buyer uses. According to HubSpot Blogs research, consumers trust content created for platforms they know or use themselves (e.g., blogs, forums, etc.). If you want your content to be taken seriously, then create content for the following platforms:

  • Websites
  • Blogs
  • Forums (e.g., Quora, Google Groups)
  • Social media (e.g., Facebook, Instagram)
  • Email marketing campaigns

Why? Because these platforms can be accessed by your target audience, and thus, provide you with the opportunity to spread the word about your product or service. When your target audience sees that you’ve created content for these platforms, they’ll know that you’re trying to be useful and are thus providing unique value.

With these five tips in mind, you’ll be able to begin developing a content strategy that will help you achieve your business goals.