In today’s business world, gaining the loyalty of customers is more important than ever before. With more channels for consumers to consume content than ever before, businesses need to find ways to connect with their audience and gain traction. One of the best ways to do this is through online marketing.
If you’re looking to get started with online marketing, you’re in the right place. In this article, we will discuss the steps you should take to set up a marketing account as well as how to use this account to manage all of your online marketing activities.
Set Up Your Marketing Account In Advance
One of the best things about Kentico is that we’ve made setting up a marketing account very easy. As soon as you’ve logged in to your account, you’ll see a tabbed menu at the top of the page. Click this tab and you’ll see four options: Blog, Twitter, Facebook, and Instagram.
In the left-hand column, you’ll see your blog entries. Each blog post has a featured image that’s linked to a product or offer being described in the article. Below the blog posts, you’ll see your Twitter feed. Your Instagram and Facebook accounts are also accessible from this dashboard.
If you haven’t yet used any of these platforms, click the respective links to get started.
Secure Important Blogging And Social Accounts
In addition to creating a marketing account, you’ll want to set up some important blogging and social accounts in advance. This will ensure that you have a space to post content when you launch your blog and also provide you with a way to connect with your audience on a regular basis.
For example, if you’ve recently started a company blog, you may want to consider setting up a company Twitter account and company Facebook account. Your company’s Twitter account can serve as a way to disseminate important news and announcements regarding your business. Your company Facebook account can help grow your audience by providing your friends and family with an opportunity to “like” your content.
Having a company Twitter account and company Facebook account will provide you with more ways to connect with your audience. You can also set up a personal Twitter account for your own use. If you don’t yet have a blog, you can use your personal Twitter account to post updates regarding your daily life and important notices about upcoming blog posts.
Research Key Topics For Your Blog Posts
Once you’ve set up your blog and a few of your social accounts, you can start researching key topics for your blog posts. Do some research on topics that are important and relevant to your niche and also make sure that the posts are between 500 and 1,500 words. This will ensure that you can fit the post within the constraints of a Twitter card.
If you don’t yet have any blog posts, take some time to think of some topics that are important to your niche. These topics can then be used to create a blog post around. Alternatively, you can also use your existing blog posts as a basis for future content.
If you don’t have a blog or a personal Twitter account, you can use your company Twitter account to find relevant topics. Just remember to use #sponkareshortcuts whenever you tweet about any blog posts or products. This will help us find your content more easily and allow you to grow your audience with relevant and engaging content.
Customize Your Blog’s Look
Once you’ve set up your blog, you can start customizing its design. The choice of colors, images, and heading all play an important role in driving traffic to your site. For example, red is a classic choice for vehicle navigation systems because it is easy to spot and stands out.
If you decide on a white background with bright, eye-catching images, you can be sure that your blog posts will stick out. Using infographics, videos, and other types of content can also help bring more traffic to your site.
Creating a blog around a specific theme is also a great way to make your content stand out. If you don’t have a clear idea of what your blog should look like, it can be a challenge to come up with ideas that are both relevant and fitting.
Blogging Is A Great Place To Develop Your SEO Skills
One of the best things about blogging is that it’s a great place to practice SEO. If you’re not sure how SEO works, it’s basically a way of optimising your content to make it easier for users to find what they’re looking for.
If you’ve ever shopped for a product online and noticed a lengthy list of results with no clear indication of which one you should pick, this is probably because the product’s websites were optimized using SEO techniques. Having a blog also makes it easier to keep track of the ever-changing world of SEO. You can always check for SEO best practices while also keeping an eye on your own blog’s performance.
If you decide to start a blog, you’ll have to decide what content you’ll put out there. In most cases, the answer is something that people are looking for. If you decide to start a blog to generate more leads or sales, a good place to start is with a case study. These types of posts generally include several different examples of a product or service working in tandem to demonstrate its capabilities.
Manage Your Blog’s Content
Once you’ve set up your blog, you can start to manage its content. You can do this through several different channels, but the most prominent one is through your blog’s dashboard. The advantage of this dashboard is that you can put your content out there in the form of posts, infographics, and videos and then monitor its performance.
From this dashboard, you can track the performance of each individual post, analyse trends, and engage with your audience. If you don’t want to mess with the administrative work of a blog, you can outsource this task to a professional content writer.
You can also use a tool like Hootsuite to schedule your social media posts in advance. This way, you can be sure that you’re not going to miss an important update.
Use Social Media To Gain Followers
If you’ve ever used social media, you’ll know that it is a place where you can find people with shared interests. If you decide to use social media to gain followers, you’ll want to create accounts on platforms like Twitter and Facebook. It’s also a good idea to get followed by relevant individuals in your niche so that you can engage with them.
When you have a sizable audience on one of these platforms, you can use the “Recommend” button to indicate to other users that you’re a trusted voice in your niche. If someone clicks on this button while reading an article about your niche, they’ll be taken to a page full of content from top to bottom with no stopping point.
From this page, they can either choose to follow you or continue reading content from various authors. Choosing to follow you can potentially lead to a spike in traffic, engagement, and sales.
In this article, we discussed the importance of a marketing account and how to set one up. We also discussed the benefits of a blog for a business and the different ways in which you can use a blog to improve SEO and gain more followers on social media.
If you decide to start a blog, give it some thought and make sure that you’ve addressed all of its important aspects. If you’ve never done so, now may be a good time to consider doing so. It’s never easy to start a business, but with the right guidance and the right systems and processes in place, it can be a lot less stressful.