An online marketer’s job is to drive traffic to websites. Most online marketers work for an advertising agency, marketing firm or business. They analyze traffic and track the performance of campaigns to determine the effectiveness of different marketing strategies.
While it’s not required that you have a degree in marketing to get a job in online marketing, you will certainly have to have an understanding of marketing theory and practice. You will also need to have hands-on experience in digital marketing and analytics.
What is a Junior Online Marketeer?
A Junior Online Marketeer is a marketing entry-level job, in other words, someone who is just starting out in their careers and looking for a marketing role. You will generally find Junior Online Marketeers working for marketing agencies or marketing firms, assisting senior marketers with client work and acting as a supporting role to more experienced staff.
What does a typical day look like?
Depending on the size of the organization, the responsibilities of a Junior Online Marketeer may vary. However, most marketing organizations follow the same basic routine:
- Wake up
- Eat breakfast
- Check email and social media
- Plan the day’s work
- Get started on certain tasks
- Attend to client work
- Planning and analysis of tasks
- Review what went well and plan for improvement
- Finish off the day
- Eat dinner
- Plan for next day
- Get long, well-deserved rest
Your day will generally start at around 9 am, and you will work through most of it before having some free time in the afternoon. There will be days when the work load is higher than usual, and you will need to get some extra hours to make sure that all the work gets done. This is especially important for agencies or marketing firms that work on a project-based approach. This may mean that you will be working through some long hours, but the pay is generally good and the experience is invaluable.
Here are just some of the responsibilities of a Junior Online Marketeer:
- Designing online marketing campaigns
- Tracking the performance of online marketing campaigns
- Identifying high-performing content and growing SEO-optimized blogs
- Researching online users’ behavior and needs
- Determining the best marketing strategies for various industries and organizations
- Planning social media strategy and tactics
- Managing online stores and providing customer service
- Assisting with ad copy and landing page optimization
- Conducting A/B tests and analyzing results
- Analyzing and optimizing website traffic
Depending on your experience, you may be asked to take on more responsibilities within your job. For example, a junior marketer may be asked to take on the role of a content strategist, where they will design online content for various platforms (websites, social media, email marketing, etc.). Or, they may be asked to take on the role of a digital marketer, where they will design online marketing strategy and tactics for clients.
A Junior Online Marketeer will generally have a background in either Marketing or Business, and have an understanding of both marketing theory and practice. They will need to have hands-on experience in at least one of the following areas:
- Digital marketing (marketing analytics, search engine optimization (SEO), content strategy, performance marketing, etc.)
- Online advertising (creating ad copy, landing pages, etc.)
- E-commerce (marketing/selling online stores, planning e-commerce strategy and performance, etc.)
- Social media marketing (tweets, Facebook ads, Instagram posts, etc.)
- Marketing research (understanding consumer behavior, identifying target markets, etc.)
If you are just starting out in your careers and wondering what a marketing job is like, then the answer is, it’s very diverse. You will be involved in every aspect of the marketing process from product creation to pricing, advertising, and distribution. You will be working with multiple platforms—web and app design, social media, and email marketing—and using various analytics to track and optimize results.