While any career is a good career, for those looking to enter the field of online marketing, there are a number of options available to them depending on their specific skill set. There are three main categories that one may pursue; Marketing, Strategy, and Management. Each of these topics is going to be discussed in detail below.
Those looking to enter the field of marketing may do so with a few different paths available to them. The most popular of which is most likely going to be advertising. Advertising is going to be the foundation of most marketing campaigns and it is also what brings in the most revenue. To become a brand manager, one must have a bachelor’s degree in marketing or communications. A typical marketing job role will include overseeing all advertising and marketing campaigns for a brand or company. Typically, a brand manager’s day will consist of setting up marketing campaigns, analyzing the results, and adjusting strategies as necessary.
Those looking to enter the field of direct marketing may do so with a bachelor’s degree in business administration (B.A.) or marketing (B.S.). For those entering with a B.A., they will also be receiving a degree in business administration (MBA). Just like with a B.S., direct marketing jobs will include overseeing marketing campaigns as a brand manager and creating custom reports as necessary. A key difference between the B.S. and B.A. degrees though is in their respective curriculum. A B.A. student will have had more classes in marketing and statistical analysis while a B.S. student will have had more classes in business administration.
Strategy is going to be one of the more in-demand job areas in 2021 and beyond. In 2021, there is a predicted job growth of 15% within the fields of marketing and communications strategy (MCS). Strategy is one of the more in-demand job areas because it is a combination of both marketing and business. Those looking to enter the field of strategy should have either a bachelor’s degree in marketing or communications and some form of post-graduate education. A marketing or communications strategy job will entail developing marketing and advertising campaigns as well as reviewing competitive analysis and consumer surveys.
Those looking to enter the field of business strategy may do so with either a B.S. or B.A. degree in business administration and some form of post-graduate education. Just like with strategy, business strategy jobs will entail developing marketing and advertising campaigns as well as reviewing competitive analysis and consumer surveys. The main difference between a business strategy and marketing strategy job is in their respective degree requirements; a B.S. in business strategy degree will require at least three years of full-time study while a B.A. in marketing strategy degree will only require two years of study.
Finally, those looking to enter the field of management may do so with either a B.S. or B.A. degree. However, with most industries experiencing a decline in the number of positions available, most employers are now seeking candidates with a post-graduate degree in business administration. A business administration bachelor’s degree will suffice to enter this field, but a post-graduate degree in business administration will put you ahead of the competition.
Those looking to enter the field of management should have either a B.S. or B.A. degree in business administration. Just like with the previous two roles, the main difference between a management and senior management job is in their respective degree requirements. A B.S. in management degree will require at least three years of full-time study while a B.A. in management degree will only require two years of study. Once again, the more post-graduate education you have, the more opportunities you will have in this field.
As you may have guessed, marketing, strategy, and management are some of the more in-demand job areas right now. It is therefore wise for those seeking employment in these areas to focus on securing their bachelor’s degree as soon as possible. While any degree is going to be valuable and beneficial to you in the long run, those seeking employment in the field of online marketing may want to consider pursuing a bachelor’s degree in one of the areas discussed above. Doing so will significantly increase your chances of securing a desirable job in a timely manner.