Are you interested in a career in online marketing and communications? Do you want to know what kind of courses are available to you? Want to see which ones can help you make the leap to a successful career? You’re in the right place! In this article, we will cover everything you need to know about the junior online marketing and communications courses available to you, including what to expect from the courses and the different paths you can take towards becoming an expert in digital marketing.
What Are The Popular Courses in Digital Marketing
Whether you’re pursuing a formal education or you’re already well-versed in marketing theory, there is a digital marketing course available to you. Popular options for digital marketing courses include:
- Marketing Analytics
- Marketing & Communication Management
- Online Marketing & Management
- Digital Marketing & Management
- Marketing Strategy
- Inbound Marketing
- Marketing Automation
- Digital Marketing
- Social Media Marketing
Each of these courses is flexible enough to be completed online and can be accessed from anywhere. Also, due to the flexible nature of online learning, you can complete these courses at your own pace. Students who complete these courses tend to report high levels of satisfaction. Plus, with new information emerging every day, these courses provide you with an opportunity to keep up with the ever-changing field of digital marketing.
The Purpose Of The Course
The purpose of a digital marketing course is to provide you with the theory and practical skills necessary to succeed in this industry. The courses below are aimed at teaching you the fundamentals of digital marketing, including what makes a good marketing strategy and how to develop an effective marketing plan.
- Marketing Analytics: This course is ideal for those who want to enter the field of marketing analytics. An entry-level position in marketing analytics can be found at major corporations such as Google, Apple, and Amazon. Market analysts in marketing analytics analyze marketing data, providing key insights to optimize marketing campaigns and budgets. This data can be obtained from various platforms such as Google Analytics, Salesforce, and others. To learn more about the role of a marketing analytics specialist, take a look at the job descriptions for a market analyst or data scientist in marketing.
- Marketing & Communication Management: Those who complete this course can go on to found their own marketing and communication agencies or work in corporate marketing departments.
- Online Marketing & Management: This course is designed for those who want to enter the field of online marketing or who are looking to further their knowledge in digital marketing. This course will teach you practical skills such as search engine optimization, social media marketing, email marketing, content strategy, and more.
- Digital Marketing & Management: This course is aimed at those who want to become experts in digital marketing. Digital marketers create and design websites, social media accounts, and emails to promote products.
- Marketing Strategy: This course is ideal for those who want to enter the field of marketing strategy. Those who complete this course will be able to construct a marketing plan and analyze markets and competitors using the concepts and methods they learn. This plan can then be used to develop marketing strategies and tactics to improve brand awareness and grow sales.
- Inbound Marketing: This course is ideal for those who want to enter the field of inbound marketing. Inbound marketers focus on creating compelling content that draws people in and makes them eager to learn more about your product or service.
- Marketing Automation: This course is ideal for those who want to enter the field of marketing automation. Marketing automation involves the use of automated software or platforms to receive, process, and deliver marketing emails on behalf of a business. The advantages of marketing automation are that you can scale your operations easily and there is always someone available to help when issues arise.
- Digital Marketing: This course is aimed at those who want to become experts in digital marketing or who are already in the field and seeking to further their knowledge. Just like with many other courses on this list, this course is available in a variety of formats (e.g., live classroom, virtual classroom, and self-paced online learning), so you can select the one that best suits your needs and schedule.
- Social Media Marketing: This course is aimed at those who want to enter the field of social media marketing. Those who complete this course will be able to effectively use the power of social media to promote a business or product.
- What To Look Forward To (As a Future Law Student): As a future law student, you will likely undertake a post-graduation job search, which can be both challenging and exciting at the same time. There is a lot of competition for high-quality legal jobs, but you can be confident that you will find a role that fits your skillset.
- Salary Prediction For Law Graduates (2020): According to the the 2020 Law Jobs Report issued by NALP, the median salary for a new law school graduate is $45,000—a 12% increase from 2019. This is likely a result of the current economic climate, as more and more law schools have had to adjust their financial aid policies in order to remain solvent.
- Future Blogging Jobs (2020): The demand for legal expertise in content creation is increasing, particularly in areas such as blogging and social media. Jobs for lawyers who have experience in content creation and SEO (search engine optimization) are readily available and can pay well. At the same time, those who are looking to further their education in these areas can do so with relative ease.
- Top-Notch Employability (2020): According to a recent Monster.com survey, 76% of employers say they are likely to recruit graduates from a Tier-1 law school (20% prefer to hire those from a Tier-2 law school, and 4% are not picky at all). This is very positive news for future law students, as it indicates that employers see you as a valuable asset and not just a burden on their wallet.
Digital Marketing Specialties
What do you want to do after completing your digital marketing course? Do you want to go into marketing analytics or marketing strategy? Consider pursuing a minor in marketing, which will provide you with the necessary tools to succeed in your chosen field. These are the most popular specialties for people who graduated with a digital marketing certificate:
- Marketing Analytics: 45% of job seekers specialize in marketing analytics, making this a popular choice among digital marketing graduates.
- Marketing Strategy: 37% of job seekers choose marketing strategy as their specialty.
- Marketing and Communication Management: This specialty accounts for 27% of all graduates
- Online Marketing and Management: This specialty accounts for 25% of all graduates
- Content Strategy: 18% of job seekers specialize in content strategy.
- Email Marketing: 17% of job seekers specialize in email marketing.
- SEO/Pay-Per-Click Advertising: 13% of job seekers specialize in search engine optimization (SEO) and pay-per-click advertising (PPC).
- Sales and Marketing Management: This specialty accounts for 13% of all graduates.
- Digital Marketing: 7% of all graduates choose this as their specialty.
Career Paths For Digital Marketing Graduates
After you complete your digital marketing course, you will have the opportunity to explore different work environments and career paths. Your options include (but are not limited to):