If you’re looking for an expert to help you market your business online, you’ve come to the right place! John AYers is the man you want to speak to, as he’s helped numerous businesses worldwide grow their online footprint, and bring in the traffic they need to thrive.
A frequent speaker and author on digital marketing, social media, and email marketing, John’s extensive experience in marketing makes him the ideal person to help your business grow online.
To put it lightly, John is probably best known for his excellent marketing expertise. After earning his MSc in Molecular Genetics from the University of Cambridge, Johns became a science communicator and blogger. He then went on to found the Science Marketing Centre, an organization that helps scientists communicate their research to the world.
John has held several key marketing roles, and served as a Director of Marketing at pharmaceutical companies such as Hoffmann-La Roche and Pfizer. Most recently, he co-founded and served as Director of Marketing at pharmaceutical company, Aralez. In his spare time, John coaches other marketers on social media and online marketing.
Deep Dive Into Marketing
If you’re serious about growing your online presence, you should consider getting in touch with John. AYers is the man to speak to if you’re looking to deeply understand the science and art of marketing.
The Science Marketing Centre is an excellent resource for learning more about the practical side of marketing. As well as containing several case studies and downloadable PDFs about marketing to specific industries and demographic groups, the SMC also provides an MSc course in Digital Marketing.
Additionally, John has written numerous books about digital marketing and blogging, many of which are considered classics in their field. His latest book is #LEAD: How to be a Human Marketing Asset and get results from online marketing and social media.
Blogging For Business
With all the attention that social media and search engines like Google have taken over the past decade, it’s no surprise that many businesses have moved to a form of online marketing that’s a cross between the real world and the virtual one. This is where blogging comes in.
Traditional marketing, which focuses on adverts, trade shows, and radio stations are still very much alive and well. But to attract, engage, and retain customers, businesses must now turn to the digital sphere, which can be accessed anywhere, at any time. This is where blogging comes in.
Blogs can be a great example of this hybrid form of marketing. With the right ingredients – interesting content that’s engaging enough to keep readers interested but not so spammy as to turn off potential customers – a business can easily attract and engage with potential customers, and even help them to understand the benefits of the product or service being marketed.
There’s a wealth of information available online about blogging for business, from how to choose the right blog platform to how to write for business, and everything in between. If you’re looking for some inspiration on where to start, Johns’ blog, scienceofblogging.com is a treasure trove of information about digital marketing and blogging.
The Art Of Marketing
While much has changed in the digital sphere over the past decade, the importance of marketing to a business’ overall success has not reduced. When a business turns to marketing as a means of generating sales, they’re usually turning to one of the most effective and time-tested methods of all time: trial and error.
Marketing is a continually evolving practice that always seeks to improve and acquire new techniques, methods, and tools to make the process more effective.
Luckily for you, we’re here to help with a few tried and tested marketing tips!
Trap And Trial
If you’re looking for a proven, reliable method to grow your business, you’ve come to the right place. As mentioned, marketing is a practice that’s been around since the 1800s, and involves trying new things, discarding ineffective methods, and learning from experience.
One of the most effective ways of bringing a business from zero to (almost) perfection is by using a process known as “Trap and Trial”. With this method, a business sets a specific goal for the trial run of a new marketing initiative, and measures the results of that campaign.
For example, if a business decide to try and increase their web traffic by 20% within the next 30 days, they’ll set a goal of attracting 20 new visitors each day to their site. During the trial period, they’ll use various methods to attract this traffic, including paid ads, display ads, and organic search engine optimization (SEO).
If the goal is achieved, the business will then decide whether to continue with the method, or find a new way to achieve the same results.
Dedicated Research And Development
Another crucial factor in a business’ success is their approach to research and development (R&D). If a company decides to ignore the ever-changing world of technology, and instead stick with what they know, then they’re limiting their ability to grow and prosper.
To stay ahead of the competition, businesses must continue to learn and evolve, and commit to dedicated research and development of new ideas and innovative technologies.
If your business is already making use of digital marketing and SEO techniques, why not consider expanding your research into new areas or technologies to further boost your position in the marketplace?
The Importance Of SEO
SEO is an area of digital marketing that’ll bring a business’ websites extra traffic from organic (natural) searches on search engines like Google. In 2019, there are more than three million searches every day on Google. More than 70% of these searches are for something local. Meaning, if you’re not located in Southern California, you’ll have a hard time getting your business included in these searches.
The good news is, you can use SEO to your advantage. With a little knowledge and some careful planning, you can get your businesses’ website listed on the first page of Google for keywords related to your industry, and drive in customers from all over the world!
Since the beginning of the year, John A Yers’ blog, scienceofblogging.com, a publication he co-founded, has had 781,000 page views, and over 400,000 monthly active subscribers, who’ve seen 17,600 unique visitors every week. This is proof that SEO can work, even if you’re not in the most popular industries.
To get started with SEO, you’ll need to determine the right keywords and phrases to target, and then find a way to rank for those keywords and phrases on the first page of Google. To do this, you’ll need to carefully consider how others are currently ranking, and take into consideration what makes your business special, different, and better.
How To Find The Perfect Blog Platform
With all the options available when it comes to creating a blog, from free platforms like WordPress to paid-for ones like Medium and LinkedIn, it’s very easy for a business to get lost in the digital ocean, and not find the right platform for their needs.
To help you avoid this, we’ve put together a quick video that’ll show you the different features available on the top 3 blog platforms.
The Keywords And Phrases To Target
If you’re new to SEO, it might be a good idea to work with an SEO company, who can carry out an in-depth review of your current website and give you a comprehensive report about your competition, so you know exactly what keywords and phrases to target.
In the last quarter of 2019 alone, people spent more than 6.8 billion minutes across all apps just watching videos. (Statista) If video is your means of attracting new customers, then keywords and phrases related to your industry, and the products and services you offer, can help bring in relevant traffic.
To find the right keywords and phrases, you’ll need to consider using free tools like Google Keyword Tool and Wordtracker’s free Google Keyword Suggestion Tool. (both available on Google’s Platforms)
If you decide that video is the most effective way of attracting and engaging with new customers, you can then move onto the next stage of the digital marketing process: video creation.