How to Market Your Business Online Without Joe Sheets

If you’re looking to market your business online, you’re in the right place! In this blog post, you’ll learn about a small business marketing tactic that can help you stay creative, efficient, and profitable while expanding your business exponentially.

Keep Your Email List To Yourself

This is one of the simplest and yet one of the most effective ways of online marketing. When you build and grow your email list, you’ll discover that you have a ready-made audience of people who want to hear from you. You don’t need to spend a lot of money on advertising or pay-per-click campaigns to achieve this. All you need is a list of email addresses that you can sell to advertisers.

Selling and distributing your email list to other businesses can also be a profit center. There are several companies, such as MailChimp and Constant Contact, that provide tools for online marketers to do this. Keep in mind that if you’re running a direct sales business or have a big membership base, you can usually get access to this kind of software for free.

As a business owner, you’ll find that building and maintaining a steady stream of leads is highly beneficial. When you have a huge, opt-in list that you can consistently distribute to advertisers, you’re guaranteed to get results. You don’t need to be good at cold-calling to get these results. You just need to be willing to put in the work.

Create Online Communities

If you’re looking to build and grow a successful business, you’ll discover that connecting with a community of people who are interested in what you have to offer is essential. When you do this effectively, you can gain a significant amount of support and inspiration from those around you.

You can start by simply creating a space for people that are interested in your industry to congregate. You can do this through a blog on your website or a social media account. The important thing is that you make this space available for everyone to see and join. You can’t expect people to flock to you if you don’t make it easy for them to discover your services and products. By regularly posting valuable information and engaging with your audience, you’ll slowly but surely gain their trust and respect.

Use Influencers & Celebrities

To really stand out from the crowd, you need to diversify your marketing efforts and take advantage of all the platforms available to you. One of the simplest and yet most powerful ways to do this is to tie your marketing efforts into existing platforms and communities. For example, if you’re a vegan business, you might choose to promote veganism by getting vocal speakers and artists to go vegan for a day. Or if you’re an entrepreneur, you might choose to highlight the benefits of being an independent business owner by getting entrepreneurs to interview each other. Whatever it may be, find a way to integrate your marketing efforts with existing platforms and communities to get the most out of it.

Use Video Content

Over the past few years, video content has evolved. People aren’t just consuming it on social media anymore. Thanks to platforms like YouTube, Facebook, and Twitter, everyone is able to quickly and easily share video content. Because of this, traditional text-based advertising on websites is slowly dying. However, YouTube and other video platforms don’t just provide a chance to advertise. They also provide you with the opportunity to connect with potential customers and create community. By regularly posting valuable information and engaging with your audience, you’ll slowly but surely gain their trust and respect, and show them that you’re a reliable and trustworthy provider of information.

Use Podcasts

A podcast is like an online radio show that’s only available through digital download. Since people often listen to podcasts while driving, walking, cooking, cleaning, or doing other things, you’ll frequently find entrepreneurs and marketers talking about business and marketing topics.

Podcasts aren’t just limited to audio content. Some even provide video content within the podcast itself. If you have a specific niche or industry, you can use podcasting as a way to gain credibility and build a community of people interested in your industry. The more you participate in and contribute to podcasting, the more you’ll be seen as an authoritative figure in your industry. If you have a significant reach and an engaged audience, you can even start a podcast and make money off of it!

Build A Brand For Yourself

To truly become an expert in your industry, you need to build a brand for yourself. Regardless of whether you’ll become the go-to person in your industry or not, you need to find a way to stand out from the crowd. One of the simplest ways to do this is by creating a brand identity and logo for yourself. If you’re looking for a way to generate more sales, you might choose to use an image of an animal with a human head. Or if you’re trying to establish your business as a thought leader in your industry, you might choose to use an image of a scientist or engineer.

Once you have your logo and identity, you can start to utilize it across all your marketing materials, such as business cards, letterheads, and social media banners. By doing this, you’ll notice that you’ll start to see your business more often than not associated with the type of person or organization you’re hoping to be associated with.

Make Simple Calls To Action

As a business owner, you need to make simple calls to action around your website. This is essential in order to convert traffic into paying customers and subscribers. When a customer reaches the end of an online article or podcast and feels compelled to take action, you’ll notice that they have a tendency to click a link or fill out a form asking for more information. You can use this to your advantage by making simple calls to action around each individual piece of content you publish.

When someone visits your website, they probably aren’t thinking about what you have to offer. Instead, they are most likely searching for information about your industry or looking for an authoritative figure in your industry in order to learn more. By making simple calls to action around your website, you’ll help guide them toward taking action and subscribing to your email list. Or if you’re looking for a quick way to make money, you might choose to use a tool like Google Adsense where you can insert a call to action into your ads so that when someone clicks on it, they’re taken to a landing page with more information about what you have to offer.

Use Personal Branding

If you’re looking to build a successful business, you need a brand that stands for everything you hope to represent. When deciding what type of personality you want to use when marketing and branding your business, it’s important to pick something that isn’t already associated with lots of other businesses. If possible, you don’t want to choose a unique phrase or word because then it easily becomes outdated when another business uses it.

Instead of choosing a phrase or name, you might choose to create or use an insignia or symbol that’s only representative of your business. If you have a passion for a certain type of animal, you could use a kitten as your symbol because they’re very easy to ship, transport, and handle. Or if you’re a chemist by trade, you might choose to use a beaker as your symbol because they’re useful and recognizable in your industry.

Use Traditional And Modern Marketing Methods

To truly succeed as a business owner, you need to use all the resources available to you. Whether you’re a small or large business, you’ll always have more than one set of eyes and ears listening and watching your every move. This is why when you want to market your business, you need to make sure that you use traditional and modern methods of doing so.

Traditional marketing involves advertising in the paper or on television. While this still works in today’s world, everything online now serves as a potential platform to market your business. This means a business can reach their audience through digital marketing platforms like social media, email marketing, and content curation. While digital marketing is useful, it still needs to be supported by traditional methods in order to make sure your target audience is reached effectively. This is why businesses use mixed methods of marketing. Make sure you don’t get too dependent on one platform or method of marketing. Instead, use multiple platforms and methods so that when your audience hears about your business, they have as much information as possible.