In a world full of uncertainty, the internet provides a sense of security. For those looking to enter the increasingly popular field of online marketing (or simply want to update their marketing knowledge), there are many routes they can take to do so. Whether you’ve recently graduated or are looking to further your education, here are some of the best online marketing degrees to consider

Bachelor of Science in Marketing

The B.S. in Marketing is a popular choice for those who want to enter the field. With over 100 majors to choose from, you can become an expert in brand management, marketing analytics, or even industrial marketing. The program focuses on both marketing science and marketing practice, giving you an in-depth understanding of the two. While you’re studying, you’ll be able to gain valuable experience by interning or working for a marketing firm. Once you graduate, you’ll be able to enter the job market confident in your skillset.

Master of Science in Marketing

Similar to the B.S. in Marketing, the M.S. in Marketing is also a popular choice among prospective digital marketers. The program focuses on both marketing science and marketing practice, again giving you an in-depth understanding of the two. Unlike the B.S. in Marketing, the M.S. in Marketing requires you to specialize in either marketing analytics or strategic marketing planning. The program also requires you to complete a thesis or research project on a relevant topic. Though you might not end up specializing in marketing analytics or strategy, the knowledge you learn in these areas will prove invaluable.

If you’re looking for a career in digital marketing, these programs will provide you with the education and the skills to become successful in your chosen field. In addition to helping you develop a valuable skill set, both the B.S. in Marketing and the M.S. in Marketing will also help you develop various professional skills such as written and verbal communication, critical thinking, and problem solving. With so much competition, it’s essential that you stand out from the crowd, and the above degrees will provide you with the basic tools to do so.

Bachelor of Journalism

If you’re looking to further your education and want to gain valuable experience, the Bachelor of Journalism is a great choice. The program teaches you the industry standard of news gathering, reporting, writing, editing, and presenting material. While you’re learning, you’ll have the opportunity to intern at a news publication or blog. Upon graduation, you’ll be able to enter the job market with a valuable skill set as well as some valuable media experience tucked away in your pocket.

Master of Science in Public Relations

The M.S. in PR is a degree not typically associated with digital marketing. However, as the name might suggest, this degree is the perfect companion for someone working in public relations (or planning to enter the field). You’ll learn about the theory and practice of PR, including how to write a press release, blog about important news stories, and conduct strategic PR campaigns. The M.S. in PR also equips you with the tools to analyze how public relations activities perform in the marketplace and identify areas for future improvement.

Though it might not seem obvious, gaining experience in these areas will prove invaluable. As a digital marketer, you’ll undoubtedly be called upon to write copy for websites and ads, draft press releases, and analyze marketing metrics. Having a formal education in PR will provide you with a deeper understanding of this material and position you to outperform those who don’t.

Master of Science in Advertising

If you’re looking for a more specialized option, the Master of Science in Advertising (M.S. in A) will become your key to entry into the fascinating world of advertising. You’ll learn the theory and practice of advertising, including the creation and execution of advertising campaigns. You’ll also learn how to test marketing ideas and measures, and how to analyze and report on the performance of your campaigns.

On the practical side, you’ll work on advertising assignments for faculty and professional staff. While working, you’ll have the opportunity to gain valuable experience and establish connections in the field. In addition, you’ll be able to take part in various community activities, such as corporate social responsibility projects and special events geared toward raising money for charitable organizations.

The M.S. in A provides you with the knowledge and the skills you need to become successful in your chosen field. Similar to the other above-mentioned degrees, the M.S. in A focuses on both science and practice, giving you an in-depth understanding of both. If you can score one of the limited number of available spots, consider applying for the M.S. in A.

Doctor of Philosophy in Marketing

If you’re looking for a more specialized option, the Doctor of Philosophy in Marketing (Ph.D. in M) will take you on a journey of learning that is unlike any other. You’ll begin by developing the theoretical foundations for the study of marketing. Next, you’ll conduct original research and build theoretical models, which you’ll then test and refine using empirical data. Finally, you’ll integrate what you’ve learned through a diverse set of courses and research projects, presenting your findings in an international conference audience.

Along the way, you’ll develop a comprehensive understanding of marketing, making you uniquely positioned to enter the job market and thrive in your chosen profession.

Though it might seem obvious, gaining experience in these areas will prove invaluable. As a digital marketer, you’ll undoubtedly be called upon to write copy for websites and ads, draft press releases, and analyze marketing metrics. Having a formal education in marketing will provide you with a deeper understanding of this material and position you to outperform those who don’t.

Bachelor of Business Administration

As the name suggests, the Bachelor of Business Administration (B.B.A.) is a four-year program designed to educate you in the fundamentals of business administration. The program covers subjects such as accounting, business law, economics, and marketing, among others. In addition, you’ll have the opportunity to specialize in a selected area of business administration, such as finance or accounting. While you’re studying, you’ll gain valuable experience by interning or working for a marketing firm or accounting department.

Master of Science in Computer Science

Are you a computer scientist who wants to work in the field of digital marketing? If so, the Master of Science in Computer Science (M.S. in CS) is the degree for you. The program focuses on both the theory and practice of computer science, giving you an in-depth understanding of the two. While you’re studying, you’ll work on projects that will prepare you for your eventual career in digital marketing. Upon graduation, you’ll be able to enter the job market confident in your skillset.

Master of Science in Information Systems

If you’re looking for a more specialized option, the Master of Science in Information Systems (M.S. in IS) will take you on a journey of learning that is akin to getting a second law degree. You’ll begin by developing a comprehensive understanding of information systems, including the theory and practice of information systems design, strategy, and implementation. Next, you’ll specialize in a selected area of information systems, such as data management or privacy regulation. Finally, you’ll apply what you’ve learned through a thesis or research project.

The M.S. in IS will help you establish yourself as an expert in your chosen field. Once you graduate, you’ll be able to enter the job market confident in your skillset.

Professional Certificate in Digital Marketing

If you’re looking for a more specialized option and aren’t sure which one to choose, the Professional Certificate in Digital Marketing is a great choice. Similar to the other above-mentioned degrees, the Professional Certificate in Digital Marketing is a four-year program designed to educate you in both the theory and practice of digital marketing. However, instead of focusing on one area of marketing, this degree provides you with a comprehensive understanding of the field.

On the practical side, you’ll work on various marketing assignments for professional staff, including strategy, analytics, and implementation. In addition, you’ll have the opportunity to specialize in a selected area of digital marketing, such as SEO or social media. While you’re gaining valuable experience and establishing connections in the field, this degree will also give you the basic tools to start your own digital marketing practice.

Thanks to the above-mentioned degrees, which all allow you to enter the field of online marketing confident in your skillset, it is no wonder why this field is becoming more and more in demand every year. With a variety of specialized options available, it is definitely an option worth considering.