In today’s world, nearly everyone searches for products and services online before buying in person. For retail stores, this means marketing online is near to essential, if not actually critical, to getting customers into the store.
Though many stores operate in the physical world, becoming a virtual store that sells primarily online is a viable option for any size business. As more and more people look to online marketing to find products and services, the role of an online catalog marketing (OCM) service grows ever more important.
An online catalog marketing service helps businesses sell their products online by handling various tasks including store build out, product listing, SEO (search engine optimization), and email marketing. The service provides a variety of plans that can be customized to fit a retail business’ needs.
Why Are Online Catalog Marketings Important?
Traditional marketing, such as radio ads, bus tours, and billboards, only work for businesses that can afford them. For smaller businesses, social media marketing and online SEO can be more effective and less expensive ways to get the word out about your products. Radio ads and billboards don’t always work well in social media, and SEO can be tricky and time-consuming. For these reasons, online catalog marketing is becoming increasingly important.
What is an Online Catalog Marketing Service?
An online catalog marketing service is a company that helps small businesses sell their products online. Although the businesses that use these services are typically small, they can range in size from solo entrepreneurs to small franchisees. Typically, online catalog marketing services are either independent contractors or a division of a publicly traded company that specializes in marketing services.
An online catalog marketing service is responsible for everything from store build out to product listing and including taking care of e-commerce tasks including order processing and shipping as well as marketing and communications. Typically, an online catalog marketing service will work with the business owner to establish the necessary tasks and timelines and then provide a steady stream of follow-up and support as needed.
Why Should I Partner with an Online Catalog Marketing Service?
If you’re looking for a reliable, knowledgeable partner to take care of all the marketing and sales-related tasks so that you can focus on running your business, consider an online catalog marketing service.
Partnering with an online catalog marketing service can be beneficial because they have experience in creating digital marketing strategies for businesses both large and small. Some of the benefits of working with an online catalog marketing service include:
- Product research: If you’re looking for new products or ideas, the specialists at an online catalog marketing service can help you track down the answers to your questions.
- Market research: An online catalog marketing service can help you find the right audience for your product and establish key performance metrics to track your progress.
- Product listing and SEO strategies: In addition to helping you find the product research that you need, an online catalog marketing service can help you prepare your product pages for SEO and help you perform keyword research to find the best keywords to use in product titles, descriptions, and meta tags.
- Marketing and sales: An online catalog marketing service can take care of all the marketing and sales-related tasks including creating ad campaigns, analyzing performance, and following up with subscribers.
- Ongoing support: Though many online catalog marketing services offer one-time implementation and then disappear, companies like HubSpot offer ongoing support so that you don’t have to worry about staying abreast of the latest trends or having all your questions answered immediately. Even if you choose an online catalog marketing service that is a smaller company with only a few employees, you can be sure that they will have the expertise necessary to ensure that your store is marketed properly and that your sales are maximized.
What Should I Look Forward to After I Sign Up With An Online Catalog Marketing Service?
Once you sign up with an online catalog marketing service, you can begin to see the benefits almost immediately.
You’ll see improvements in website traffic and lead generation within just a few weeks of establishing a marketing strategy with the company. Within a few months, you’ll start to see significant improvements in your bottom line as a result of their efforts. After you’ve seen these benefits for yourself, you’ll be more than willing to share your story with whomever you’re speaking to.