How to Create a Job Growth Rate for Your Online Marketing

In today’s digital world, having a steady stream of traffic is nothing more than simply being able to provide your audience with valuable content. However, getting that content to actually convert into paying customers can sometimes be a struggle. After all, gaining visibility via organic search engine results doesn’t always mean that people are going to be willing to hand over their hard-earned cash.

If your product or service is considered mainstream, it might even seem like an impossible dream that you could ever successfully monetize your content.

The key to making that dream a reality is to focus on creating a steady stream of organic (non-paid) traffic to your website – and the best way to do that is through SEO (Search Engine Optimization).

Fortunately, there are multiple tactics you can use to make sure your organic search traffic stays high – without needing to pay for each click.

Attracting, Engaging, and Capturing Millennial, Gen-Z, and Other Digital Nomads to Your Site

Whether you’re self-funded or bank-rolled, you have to admit that creating a steady stream of engaged and attentive readers can be a challenge. After all, if you’ve ever tried to keep people’s attention in the past, you’ll know that it’s nearly impossible to do so on a smartphone.

Luckily, you can use various tactics to engage with your audience and draw them in – including video content.

In fact, according to HubSpot Blogs research, 68% of consumers have watched video content on a mobile device while shopping. Additionally, 47% have watched video content while perusing social media – often in a critical purchasing scenario. This means there’s the opportunity to educate, entertain, and potentially engage your audience via video content.

Further demonstrating the importance of video content to audiences, HubSpot Blogs found that people prefer to learn about products via short-form videos (such as Snapchat stories) than long-form blog posts or website content.

To effectively integrate video content into your strategy, you need to consider a number of important factors – such as the type of content you want to produce, the niche you decide to address, and the target audience.

For example, if you’re a real estate website that also offers local services, you might want to consider producing an informative video explaining the basics of buying or renting a home. This could also be used to attract and engage potential customers who are also interested in real estate.

On the other hand, if your target audience is composed of digital nomads looking for ways to travel the world and be productive, you could produce a series of short-form videos addressing the various aspects of a digital nomad’s life – from finding work to saving money to travelling the world.

Boost Your Visibility via SEO

If you want to create a steady stream of qualified organic (non-paid) traffic to your website, you need to make sure that when people search for your product or service, your website shows up in the results.

The search engine optimization (SEO) strategy you implement will depend on several factors – ranging from the competitiveness of your niche, to how important search engines like Google consider your target audience when ranking websites.

If you’re looking to attract and retain digital nomads as customers, the SEO strategy you implement will depend on several factors – ranging from the competitiveness of your niche, to how important search engines like Google consider your target audience when ranking websites.

One of the best things you can do for your SEO is to establish and maintain high-quality backlinks to your site. These are links from other websites that point to your content – meaning that when someone clicks on one of those links, they’ll be brought to your site.

Creating and maintaining backlinks is a lot easier said than done – especially if you’ve never done so before. For that reason, it’s a good idea to hire an SEO expert to assist you in this effort. An SEO expert will be able to craft a strategy that takes into account all of your product’s or service’s unique details – as well as the competitive landscape in your industry.

Additionally, it’s important to make sure that your SEO strategy takes into account all of the various platforms your audience uses – whether that’s laptop, mobile phone, or tablet. For example, if you’re a real estate blog that solely exists on desktop computers, you might want to consider a different SEO strategy than one that only takes mobile phones into consideration.

Monetising Your Traffic

Once you have a steady stream of organic (non-paid) traffic to your site, it’s time to consider how you can monetize that traffic. The key to successfully doing this is to set up affiliate marketing with a few reputable and experienced companies – who’ll be willing to pay you for each click they receive.

This is where an understanding of your target audience becomes important. If you’re looking to attract and retain digital nomads, you might want to consider using an affiliate marketing program with well-known brands that target this audience.

You can then choose to either be paid per click – or per sale, depending on the terms of the program you opt for. Keep in mind that most online marketers will only engage with potential customers who have a demonstrated interest in your product or service – so make sure you take the time to build up your affiliate account with a few large and reputable companies before attempting to monetize your traffic.

Monetising a Small Stream of Traffic

Finally, let’s take a quick look at what would happen if you decided to monetize a small stream of your traffic. For that, you need to pick an affiliate marketing program that’s willing to take on smaller amounts of merchants (typically under $100,000 per annum). This is usually done by the affiliate marketing program itself – to ensure that you continue to generate a steady stream of qualified traffic.

The great thing about this option is that you don’t need to break the bank. You can then integrate affiliate marketing into your existing blog or website, and start earning revenue nearly immediately.

Why should you pick a smaller affiliate marketing program? Well, it’s a great training ground for your affiliate marketing – allowing you to try out various strategies and see what works best for your unique situation.

Summing Up

To effectively implement a successful online marketing strategy, you need to consider several factors – ranging from the type of content you want to produce, the niche you decide to address, and the target audience.

If you’re looking to attract and retain digital nomads as customers, you might want to consider using an affiliate marketing program with well-known brands who target this audience.