If you’re looking for a change in 2018, why not consider an online marketing role? According to Glassdoor, the job-search engine, there are currently nine online marketing positions that you can take on in 2018. With so many roles available, you may feel a little overwhelmed by the choice. Don’t worry, we’ve got you covered. Here’s a list of the top nine online marketing job opportunities of 2018.
1. SEO Specialist
SEO (search engine optimization) is a form of online marketing that helps to improve a website’s ‘organic’ search results by tailoring the content of a web page to be relevant to a search query. As the name would suggest, an SEO specialist will primarily be involved with optimising a website’s content for relevant keywords and phrases. As a junior or mid-level SEO specialist, you will be expected to implement some basic keyword research into your work and perform some organic SEO tasks for small and medium-sized businesses. Some of the common tasks you will be expected to perform include, but are not limited to the following:
- Analysis of competitors’ websites – identifying key performance indicators (KPIs) such as traffic, search engine rankings, and bounce rates – to determine how you can best approach, compete with, and improve upon their strategies;
- Keyword research – using tools such as Google Keyword Planner, Google Trends, and other specialized keyword tools to find the right keywords and phrases for a website’s content;
- Content creation – creating original written and video content to promote a product or service; and
- Social media marketing – using platforms like Twitter, Facebook, and Instagram to grow your following, create engagement, and drive traffic to your website.
As a senior or lead SEO specialist, you will be responsible for the strategy, growth, and measurement of a website’s organic traffic. You will have the opportunity to work with a variety of projects and clients across different industries, both online and offline. You will need to have a proven track record of success in digital marketing and ideally have senior management support.
2. Content Marketer
Content marketing is a form of marketing that involves creating and distributing content to attract, persuade, and motivate individuals to action – taking either a consumer or provider role depending on the type of business you work for. Most businesses and brands use content marketing to achieve one or more of the following:
- To establish or increase brand awareness;
- To attract and retain customers; and/or
- To enhance the customer experience.
Because content marketing can be used to target both potential and existing customers, it offers a great opportunity for B2C (Business to Consumer) and B2B (Business to Business) marketers to gain in-demand skills and gain experience. The job of a content marketer is to create and distribuite branded content to various platforms and channels such as social media, blogs, and traditional websites to name a few.
- You will need to be knowledgeable about the digital marketing landscape, with a strong analytical and problem-solving skillset;
- You will need to have an understanding of content creation from a brand standpoint; and
- You will need to have the ability to work with a diverse team, prioritizing and being accessible to all.
A content marketer works for a content strategist or marketing manager who defines the brand identity, marketing objectives, and content strategy. The content marketer then creates content using various software, including but not limited to the following:
- Social media platforms such as Twitter and Facebook;
- Content management systems such as WordPress and Joomla; and
- E-marketing platforms such as HubSpot and Marketo.
An ideal candidate for this role will be driven by a desire to explore and expand their knowledge, will be looking for a career change, and have a can-do attitude.
3. Digital Marketing Manager
A digital marketing manager is responsible for the digital marketing strategy and plans, including but not limited to the following:
- Developing and maintaining the online presence of the organization;
- Creating and distributing branded content to attract, retain, and motivate customers;
- Ensuring the analytics and measurement of marketing activities; and
- Negotiating and executing marketing contracts.
As the name would suggest, a digital marketing manager is responsible for the digital marketing strategy and plans of an organization. In this role, you will be responsible for developing and executing the strategy for a designated area of responsibility, such as marketing communications or social media. You will have the opportunity to work with a variety of projects and clients across different industries, both online and offline. In addition, you will be expected to demonstrate the following:
- Proven ability to develop effective working relationships with internal and external clients; and
- The ability to effectively communicate business objectives and plans clearly and concisely
A digital marketing manager works for an organization’s marketing department or communications department which is itself a part of the marketing department. Because of the level of responsibility, a digital marketing manager will typically be a mid-level to senior-level employee and will have the opportunity to work with a diverse team, prioritize, and be accessible to all. The person filling this role will need to have the following skills and experience:
- A proven track record of success in marketing/ communications; and
- Proven ability to develop and maintain effective working relationships with internal and external clients
An ideal candidate for this role will be looking to take the next step in their career, seeking a change in direction, and/or seeking to advance their marketing skills.
4. SEO Project Manager
An SEO project manager is responsible for managing the planning and execution of SEO campaigns for online marketing platforms including but not limited to the following:
- Planning website SEO – including reviewing existing content and planning the structure and content of the website (including the design) to ensure it is optimized for maximum performance in search engines;
- Monitoring and reporting on the performance of a website’s SEO – including gathering analytics data such as traffic, leads, and conversions and creating SEO reports that detail the progress of an SEO campaign; and
- Taking an active role in the training and mentoring of junior SEO staff member.
An SEO project manager works for an SEO team or agency that is itself a part of a larger marketing department. Because of the level of responsibility, a project manager will typically be a senior to mid-level employee and will have the opportunity to work with a diverse team, prioritizing and being accessible to all. The person filling this role will need to have the following skills and experience:
- An understanding of SEO and online marketing;
- A proven track record of successfully managing SEO campaigns and/or managing multiple clients simultaneously;
- Proven ability to effectively communicate business objectives and plans clearly and concisely
- A sense of judgement and discretion, able to take professional responsibility for the content you create; and
- The ability to work with minimal supervision.
If you’re looking to take the next step in your career, seeking a change in direction, or seeking to advance your marketing skills, consider an SEO project management role. This is an excellent opportunity to work for yourself or a small business while gaining experience and developing marketable skills.
5. Social Media Manager
A social media manager is responsible for growing and maintaining a business’ social media presence – crafting engaging content to attract potential customers, engaging with customers, and expanding a business’ sphere of influence.
This is a job for someone who enjoys working with others and is looking for a career change. The tasks include, but are not limited to the following: