Jm Online Marketing | How to Market Your New Website on the Cheap

You’ve just launched your new website. It took you a long time to build and it cost you a lot of money. Now that you’ve got something to show for it, it’s time to start marketing it. You’ve got a bunch of competitors biting at your heels and you want to make sure that people know your website is the best of the bunch.

There are ways to get the budget-friendly basics right. You can use free tools like Google Analytics to track traffic and learn from competitors, but at the end of the day you still need to have someone to pay for the ads and the hosting, or you’ll end up with a really cheap and nasty looking site that might even be free with some of those softwares.

Marketing Is About Thinking Laterally

The first step to effective marketing is to understand what it means. Marketing is not about spending money to make money. It’s about thinking laterally and using smart strategies to get results.

The best type of marketing is the one that is targeted and personalized. This takes into consideration that not every person who visits your site will be a lead, a customer, or even a prospective buyer. Your goal as a marketer is to find the right people and get them to act on your behalf. Personalized marketing creates a much more engaged audience. When done well, it can result in increased conversions and a greater chance of establishing brand awareness.

Start Small

One of the best things about being a newbie is that you can experiment with marketing strategies and learn from your mistakes. This is especially important when you’re starting out on a shoestring budget. Instead of throwing big money at expensive marketing tactics that might not even work, it’s better to try small, cheap but effective strategies. You can always switch strategies if they don’t work out.

Make Friends With Everyone You Can

The best way to market your new website is by connecting with people in your community. There are numerous ways to do this, but one of the simplest is to connect with your local Chamber of Commerce. These groups are already connected with business owners and senior managers in your area. They can help you find the right people and introduce you to the right people. They can also help with strategies to grow your business and establish yourself as a leader in your industry. In turn, you can help them provide valuable information about your industry and the effectiveness of your new website.

Do A/B Testing

Once you’ve gotten the basics of marketing set up, it’s time to start testing different approaches. This is important because no two websites are created equal. Some of your visitors might see a pop-up commercial every time they visit your site. While others might see no commercials and just enjoy the content.

Using tools like Google Ads or HubSpot’s Email Marketing, you can test different headlines, descriptions, and ad copy with A/B testing, or you can even try D/A testing, which stands for “discreet” or “direct” marketing. If you go with A/B testing, you’ll get a sample of visitors and you can analyze the results to find the best performing versions of your ad copy.

Use Online Tools

One of the primary ways that your competition gets ahead of you is through search engine optimization (SEO). SEO is the practice of getting your website or blog to show up on the first page of search results for relevant keywords. There are free tools like Google’s Keyword Planner and SEMrush that can help you discover the right keywords and the competition for those keywords.

These tools can help you discover keywords that people are currently searching for that are relevant to your industry and your target audience. You can then use those keywords to market your site or blog. You should also look into getting a keyword-based domain name. This will help establish your website or blog as an expert in your industry and it can also boost your SEO depending on the structure of your website or blog. For example, if you have a retail store domain name, you’ll have to do a lot of the necessary work in terms of SEO to get visitors to your site. However, if you have a medical blog domain name, you’ll have a leg up in terms of natural SEO due to the balance between pure science and clinical practices.

SEO is an ongoing practice that you need to engage in to make sure that your hard work pays off. This means that you need to be monitoring your progress and making adjustments as needed. This is where tools like Google Analytics, which we’ll discuss in more detail later on, can help. They’ll track the success of your strategies and allow you to gauge whether or not they’re effective.

Don’t Forget About Link Building

One of the primary ways that your competitors get ahead of you is through link building. Link building is the practice of getting other websites to link to your website or blog. When other websites link to your content, it gives it credibility and increases its likelihood of being found by potential customers. One of the simplest ways to do link building is through content outreach. You can ask other websites for blog posts that are relevant to your industry and then you can build links to those pieces, or you can create blog posts yourself and then find relevant pieces from elsewhere to include in your blog post. Whichever you choose, link building is about creating a steady stream of relevant content that others can find value in and thus link to.

Content Is King

This is the golden rule of SEO. Content is still king and it always will be. If you want to market your website or blog successfully, you need to make sure that your content is of high quality and that it provides value to your audience. Good content brings its own form of marketing, simply by being there.

You can’t just throw together some random posts and expect them to do well in terms of SEO. You need to engage with the reader and provide them with value. This involves something more than just writing about your industry and connecting with your audience. You also need to have something to offer that is unique and valuable to them as potential customers or leads.

Content Is King

Use What You’ve Got

One of the best things about being a newbie is that you’ve got all of this untapped potential. Instead of going out and buying expensive tools to make your life easier, you can use what you’ve got. There are numerous free tools and resources that can help you with the basics of marketing and SEO. Instead of trying to maximize your potential by learning expensive software, you can learn from the expertise of others and apply what you’ve learned.

Build A Tested Process

You can’t simply go out there and hope that things will work out well for you. You’ve got to have a tested process and you’ve got to follow it step-by-step. Before you begin any kind of marketing activity, ask yourself, “Is this the best way to achieve my goal?”

After you’ve gotten the basics of marketing set up, it’s time to start testing different approaches. This is important because no two websites are created equal. Some of your visitors might see a pop-up commercial every time they visit your site. While others might see no commercials and just enjoy the content.