The evolution of the internet, social media, and smartphone use has created a large audience for consumer brands and enabled businesses of all kinds to engage with customers online. The advantage of this is that you can market your products to a large audience wherever they are – even if they’re not physically near you. This marketing strategy is called “Digital Marketing”, and it can be used to target customers based on their interests, behaviors, and demographics.

However, in order to utilize this valuable asset, you need to understand how to approach digital marketing. This article will discuss some basic tips on how to market your products online, as well as provide some examples of how brands are utilizing digital marketing to grow their businesses.