Iu Online Marketing, part of the Yuletide family of companies, provides specialist online marketing services for businesses across the globe. Our team of online marketers can help you to achieve greater web traffic, improve your SEO and establish yourself as an authority in your industry.
A leading digital marketing agency, 360 Market Reach, champions Iu Online Marketing and their core values of providing top-notch customer service, an unrivalled knowledge-base and an SEO-specialist team.
We interviewed Steve Jones from the team at 360 Market Reach to find out more about the exciting world of online marketing, and below he shares his top tips on how to get started.
Find your Niche
Niche marketing, or targeted marketing, focuses on engaging with customers who are most likely to be interested in your product or service. You can put yourself in a position to be the expert for your niche, setting yourself up as an authoritative source of knowledge in your industry. As you develop your niche, consider what makes you different from other marketers in your industry.
You can identify a number of key differentiators such as;
- Technology expertise
- Industry knowledge
- Domain expertise
- Cost effectiveness
By establishing yourself as an expert in your industry, you can position yourself to provide unique value to your target audience and generate increased web traffic to your website.
Additionally, by developing a specialization in a specific field, you can provide better content to your target audience. For example, if you have a specialization in mobile marketing, you can ensure that all of your content is formatted for viewing on smartphones. This will increase the value of your content to your target audience and make them more receptive to your message.
SEO Is Key
Search engine optimization (SEO) is the practice of altering the content on your website in order to achieve a higher ranking on search engines like Google.
You can get started by focusing on the keywords that your potential customers are searching for. You don’t need to trick the search engines, but rather focus on creating content that is relevant, useful and interesting to humans.
If you want to be found when someone searches for your products or services, focus on optimizing your website for the major search engines like Google, Bing and Yandex.
You should also try to improve your website’s SEO without making major changes to the appearance of the site. Although search engines look at the content on your site, they also consider how you’ve arranged the text on the page as part of their analysis.
Content Is King
Apart from using keywords correctly and ensuring that your content is of good quality, you must also consider creating content that is easy to understand and memorable. In some cases, it can be difficult to determine the value of your content without actually trying it out yourself. In these instances, you should consider investing in content marketing to get more feedback from potential customers.
If you want to have a successful content strategy, create content that is informative, authentic and above all, interesting to your target audience. You can use a tool like Google Analytics to determine the value of your content and highlight the most popular pieces of content to determine the “voice” of your audience.
Choosing the right content for your target audience is difficult. Sometimes it can be a struggle to determine what your ideal customer is looking for. Customer insight specialists know exactly what they are looking for and can advise you on the type of content to create.
Build a Community
Establishing a community around your business can also be a great way to attract more customers and gain credibility. You can start by commenting on relevant blogs and forums to attract potential customers to your side. Additionally, you can organize seminars and webinars to enlighten your target audience about the products you offer and the value that they provide.
If you want to build a community quickly, consider using social media to engage with existing customers and potential new customers. With the right strategy, you can use social media to promote your products, respond to customer queries and even attract potential customers to your business via free advertising.
To gain more customers, you need a strategy. One of the best ways to establish your business as a go-to source for your niche is to use digital marketing to generate leads and make sales.