Email marketing is a form of marketing that was once reserved for larger companies but has become so effective that even small firms can use it effectively. The ability to target your ideal buyer and reach them through a simple and effective communication is nothing short of amazing.
Why does email marketing work so well for IT service providers? Because your customers are already there, just waiting to be engaged with your brand.
You see, when you’re in the business of providing technology services to businesses, you’re already selling trust. People are naturally a bit nervous around technology and whether or not they can rely on your services to keep their data secure and backed up. If you can demonstrate to them that you’re a trustworthy business investment, they’ll be more than happy to open their wallets and their inboxes to your brand.
If you want to learn how to master email marketing for your IT service provider, follow this blog post.
Set The Tone At The Top
Your email marketing strategy will not work if you don’t set the tone at the top. From the moment a potential email subscriber opens your message, they should feel confident that what they’re reading is going to be valuable and helpful.
This is why you need to create a brand voice through your email marketing and why you should avoid using email marketing tools that don’t have a sense of humor. When you use a tool that’s not easy to use, or doesn’t have a sense of humor, you’re sending a bad signal to your subscribers. Your brand voice can be catchy and fun, but it also needs to be memorable so that your subscribers will feel confident in your brand when they hear it. Even a minor change in your email marketing strategy can have a major impact on your bottom line.
Offer Value Before You Ask For Things
People love to be offered something before they’re asked for something, especially when what’s being offered is valuable or useful to them. The key to effective email marketing for your IT service provider is to always offer value before you ask for something. You can do this through a wide range of marketing techniques, but none of them matter if you don’t deliver value first.
If you want to write an email that will inspire your subscribers to action, begin with a story. People love stories, and they especially love stories that are based on true events. Your story can be about a real person who used your product, a real story about a business that was built upon your recommendations, or it can be something completely fictitious but based on a true story.
Whatever the case, your story needs to be compelling enough for someone to want to read the whole thing, but not so much that it becomes a chore. The second part of your email should contain valuable information that will assist your readers in understanding what you’re trying to tell them. Never forget the value you’re providing before you ask for anything in return – your credibility will depend on it.
Keep To The Point
Your email marketing message should consist of only necessary information. Your message is best served by keeping it short and sweet. If you think that something is essential to convey but will take more than one email to explain, break it up into multiple messages. Your subscribers will appreciate your conciseness and will be more likely to read and respond to your communications.
Longer emails often get ignored. People get so much email in their daily lives that they’ve simply given up on reading anything that’s longer than a couple of sentences. If you think that something will be helpful to your email subscribers, but you don’t want to overwhelm them with too much information, break it up into smaller bitesized chunks so that they can consume it more easily.
If you want to inspire your subscribers, use specific examples from your experience or from stories of other businesses that your company has helped. When you use examples that are specific, it will give your readers a sense of connection to your words and will make them more believable. The key to inspiring action is consistency. Your readers should feel as if you’re speaking to them directly, and they should feel as if your words can relate to their own experience.
One of the things that make email marketing so successful is that there are so few effective email marketing platforms out there. The fewer distractions that you have, the more effective you’ll be able to be when communicating with your audience. Your job is to provide value and information, not to pitch products or services. The fewer appeals to you make for someone to buy your product or service, the more effective your marketing will be. The fewer offers you make for someone to sign up for your newsletter, the more effective your email marketing will be.
If you think that a particular element is necessary for your message to be effective, address it directly and use an unsubscribe link in your emails so that you don’t overwhelm people with too much information. You can also use a tool like MailChimp to keep track of your email subscribers and send informative email blasts about things like upcoming discounts or product launches. If you want to write an email that will inspire your subscribers to action, begin with a story. People love stories, and they especially love stories that are based on true events. Your story can be about a real person who used your product, a real story about a business that was built upon your recommendations, or it can be something completely fictitious but based on a true story.