In the age of digital marketing, it’s easy to be overwhelmed by the amount of content being thrown at us from every direction. But, if we take a step back and examine the bigger picture, we can see the ocean of content as having a few islands of creativity floating on it.
Is there creativity in online marketing? Absolutely! But, just like the ocean, the answer is not one size fits all. There is a specific type of creativity that can be found only in a limited number of places. Luckily, these are the places where you as a digital marketer can discover your creative side and embrace it. In this article, we’ll outline three creative marketing tactics you can use to breathe new life into your next digital campaign.
1. Use Data To Grow A Subculture
In the world of digital marketing, data is everything. Without it, you have no direction, and with too much of it, you can’t make any sense of it. But, oftentimes, people don’t truly understand the value of their data until it’s too late. That’s why it’s essential to establish a data strategy from the very beginning of your campaign. You can use a variety of tools to do this, but none of them will provide you with the insight you need to make an informed decision about the future of your marketing campaign without relying on any one source of data.
You need to ask yourself questions about your data — like how and when you’re going to use it — as early as possible during the planning stages of your campaign. This will help you establish a data strategy that can be molded to fit the needs of your company at any point in the future. For example, if you find that your target audience is more heavily concentrated on the left side of the spectrum, you might want to consider pivoting the focus of your campaign to attract more people on the right side of the psychology spectrum. Or, if you notice that your product conversions are increasing on a weekly basis but your click-through rates seem to be reaching a plateau, you might want to examine the type of content your audience is responding to and determine whether or not it’s the right fit for your business.
2. Find The Niche Market
Niche marketing is all the rage these days, and with good reason! By focusing on a specific group of people with shared interests, you can create content that they’ll value and, therefore, continue to engage with. In a nutshell, niche marketing helps you find your audience within an audience and, in doing so, makes your job as a marketer much easier. It can also help you determine the type of content your ideal buyer will value the most.
Niche marketing isn’t just about finding a small group of people with shared interests. It’s also about creating content that they’ll value and continue to engage with. So, when you find a niche market, you’re not only creating value for them but also using the content you create to grow a relationship with these people. In order to find a viable niche market, you’ll need to examine your target audience and determine what they’re looking for. Once you’ve found it, you can begin to build your audience within this group of people and eventually, turn them into paying customers. But, before you do that, you have to make sure you satisfy their needs first. In order to do this, you’ll need to create highly engaging content that draws them in and keeps them coming back for more.
3. Employ Interactive Content
If you’re a purist when it comes to marketing, you might scoff at the idea of using interactive content. After all, you’ve been taught that a steady stream of engaging text is the best way to go. But, if you peel away the layers, you’ll see that much of the content today isn’t what you’d traditionally consider “traditional marketing.”
Traditional marketing, in its most basic form, is simply marketing the products or services of a company. But, as previously stated, data is everything in today’s world of marketing, and with the rise of digital marketing, things are changing.
Interactive content, in other words, content that can interact with the reader in some way, is what we consider “traditional marketing” these days. It can take the form of a slide deck, a podcast episode, or an infographic. Basically, anything that can be consumed in a linear fashion isn’t considered “traditional” anymore.
Thanks to platforms like Slideshare and YouTube, which offer online slide decks and video tutorials, respectively, you have the ability to reach and engage with your audience in ways that were previously impossible. In addition to traditional marketing, these platforms give you the chance to experiment with things like captions and vote buttons, enabling you to truly have some fun with your content while also growing a potential audience.
Along with the rise of digital marketing, which provides you with a bevy of exciting opportunities to creatively engage with your audience, comes the risk of overwhelming your followers with too much creativity. But, rather than being fearful of creativity, use it as a tool to grow your audience and build a stronger relationship with your customers. After all, if you can’t have fun while also being responsible, how do you plan to have a successful career?