Is Internet Marketing Just Selling Product?

To put it bluntly, yes. But that doesn’t mean it has to be that way. At times, marketing via the internet and social media can seem like a magic marketing wand that can wave its magic and make your product seem like an instant, best-seller. Let’s examine the facts.

What is Internet Marketing?

If you’re viewing this article from a RSS feed or a website, you may well have heard the term “Internet Marketing.” Essentially, internet marketing is a form of online marketing that typically uses the web and social media to promote products. So while print and broadcast marketing rely on traditional methods of marketing such as advertising and PR to attract potential customers, online marketing uses the digital landscape to find potential customers more easily. This may include using search engines like Google to find potential customers, using social media platforms like Twitter to engage with potential customers, or setting up online blogs to attract potential customers.

Of course, there are other forms of online marketing that don’t involve using the web and social media to attract customers. However, for the purpose of this article, we’ll assume you’re reading this via a browser, on a mobile device, or on a desktop computer.

Why Is Internet Marketing Important?

Well, if you want to avoid sounding like a raving lunatic, it’s probably best to emphasize the important parts rather than the unimportant parts. Let’s look at the unimportant parts first, shall we?

In a nutshell, the fact is most people don’t need or want to read lengthy marketing emails that try and sell them a product or service (that they didn’t even ask for, or definitely didn’t mean to purchase). So, if your email is longer than three sentences, it’s probably a lost cause. Plus, if you want to engage with potential customers, you can always opt for a more traditional form of marketing, such as face-to-face marketing or phone marketing.

As for the important parts, the fact is the internet and social media allow you to easily reach a global audience and connect with customers who might otherwise never have given your company a thought.

How Effective is Internet Marketing?

It totally depends on you and what you’re trying to achieve. If your goal is to sell a ton of product, using the internet to market your product might be an effective way to go. In fact, if you’re looking for a way to quickly and easily find customers who want what you have to offer, using the internet to market your product could be the key to your success.

On the other hand, if your goal is to educate potential customers about your product, using the internet to market your product might not be the best way to go. In that case, it’s usually best to find other ways to educate potential customers about your product (such as product demos, case studies, or videos explaining how your product works). With those other methods, you can often be certain of reaching potential customers who are more open to learning about your product, and, as a result, more likely to buy it.

The Rise of Virtual Shopping

With the rise of online marketplaces like Amazon, eBay, and Alibaba, it’s now possible to purchase just about anything from the comfort of your home (usually, you have to be in one of their global cities to get the best prices, but you can get most everything you want from their online stores, for the most part).

This presents several advantages to customers. First, it saves them time – they no longer have to drive around looking for a parking spot or spend time at the mall trying to figure out what to buy (even when they have a list of items they need, it’s still a pain to find the time to go shopping – especially if you have a life outside of your job). Second, it gives them a greater selection – while it’s great that they can get whatever they want online, it can also mean there’s a lot of choice, which can be a bit overwhelming. Third, it connects buyers and sellers – if you’ve ever shopped on Amazon, you’ll know that they handle the majority of the shipping for you, which can cut down on the number of purchases you’ll need to make to get your goods. Fourth, it allows for further price comparisons – with the price of gas often fluctuating, it’s easy for shoppers to compare prices across different retailers, making price comparison a piece of cake. Fifth, virtual shopping makes it easier to remain cost-effective – if you’re constantly comparing prices and offers, it’s easy to determine whether or not buying in bulk makes sense, given your existing circumstances.

In some ways, virtual shopping is the perfect solution for small businesses looking to sell their products online – you don’t need to have a huge budget to get started (in fact, you might even want to consider going without a traditional ad campaign since you’ll be using a freelancer to promote your product on social media), and you won’t need a huge amount of inventory to begin with. This is also made possible by the fact that most online marketplaces and mall websites have a robust affiliate program, where you can earn a commission for each product you recommend to a customer, without having to keep track of what products the customer buys and when.

Is This Kind of Marketing Better Than That Of A Regular Retailer?

That totally depends on what you’re trying to achieve. If your goal is to make a ton of money, you might want to opt for marketing strategies that result in lots of sales. If your goal is to educate potential customers about your product, you might want to go with a more traditional method (such as in-person marketing or phone marketing) that you can scale up or down as needed.

The important thing to keep in mind, though, is no matter which type of marketing you opt for, make sure you identify the right target audience and find a way to reach them. If you can do that, rest assured that you’re on the right track to accomplishing your goals.