Most of us have undoubtedly heard of Google, whether we’re actively using their services or not. The search engine giant has become a household name, and for good reason; not only do they offer a useful service, they also make a large profit from it.
Just like any other large corporate entity, Google is regularly criticized for their handling of consumers’ personal information. The most recent furor involving Google was sparked by the Cambridge Analytica data theft scandal. As it turns out, the data of millions of users was harvested by shady analytics companies, who used it to build profiles for “psychographic” marketing purposes.
But while this may be a cause for concern, it’s nothing new. As a matter of fact, Google has been dealing with a similar controversy for years, most recently leading to a government audit.
Due to their phenomenal success, lots of people are curious about whether or not to take Google’s Digital Marketing course. It’s an extremely popular class, with a waitlist of several hundred people. If you’re interested in taking the class, you can apply here. You should also check out their career services, as they can put in a word for you with the right recruiters.
In general, people seem to like the Google Digital Marketing course. The reviews are generally positive, with a 4.7 out of 5 stars rating on the Udemy platform. The class gets high praise for being easy to follow and comprehensive.
Since the course was launched in April 2019, there have been over 14,000 reviews. As a matter of fact, the overwhelming majority of reviews are positive. If you’re looking for a simple, no-nonsense guide to marketing online, this is a good place to start.
One of the most popular sections of the course is the assignments. Students in the course comment that the tasks are both useful and fun to complete. While some of the assignments are mandatory (such as creating a website or a blog; otherwise, you won’t be able to take the final exam in the course), the rest are entirely up to you. If you have a knack for creative writing or marketing, you can use the opportunity to expand your resume.