In the age of digital marketing, offline and online marketing are both considered important aspects in growing a business. The key is to find the best mix of both worlds – incorporating a digital approach to marketing into an offline strategy. That’s why some businesses have started using tools like Clickfunnels to find the best of both worlds.
What Is Clickfunnels?
If you’re unfamiliar, Clickfunnels is an easy-to-use software that helps businesses manage their online marketing activities. It’s most famous for automating the whole process of setting up a new website or blog. Plus, it incorporates both online and offline marketing approaches to get the best results.
The software uses multiple tools, including a landing page builder, a lead magnet, a content manager, and a social media manager to help business owners grow their business. Each tool is considered important in making up the whole package. Let’s take a quick look at each one and how businesses can use them to effectively grow their business.
Why Do You Need A Landing Page?
As the name suggests, a landing page is where you’ll start when you visit a website or online store. This is where the owner of the site or business intends to persuade you into making a purchase or seeking more information. Designing a quality landing page that will effectively capture a lead is very important. You also need to consider how easy it will be for you to track conversions – whether that’s purchases, leads, or whatever else you’re measuring.
Why A Lead Magnet?
Lead magnets are used to attract potential leads to a business. They might be freebies—like a downloadable ebook, a checklist, or a bibliography – whatever the business owner can think of that might be useful or interesting to their audience. The idea is to make the person reading it want more.
The lead magnet is typically served to the person reading it in the form of an email pitch. When someone clicks on an email pitch (also known as an email piece or drip campaign), they’ll be taken to a landing page. From there, they can learn more about the product or service, make a purchase, or even schedule an appointment with the business.
Why Content And Social Media?
Quality content that looks great is always a good start when establishing your online presence. But, to grow your business, you’ll inevitably need to consider other platforms. While a quality blog post will always do the trick, you can use other platforms like YouTube to offer more than just content. You can use the platform to host video chats with subject matter experts, offer in-depth reviews of products and services, or just show off how to solve common problems.
YouTube is a must for any business owner or marketer. In fact, it’s considered a basic component of any digital marketing campaign. More people are likely to come back to YouTube to learn more about your business than to your website. But, if you want to take your business to the next level, you’ll need to consider other social platforms as well.
With email, you can target the right audience and communicate with them at the right time. Some businesses, like HubSpot, use email marketing strategy as a foundation for their whole marketing plan. They use lead magnets, followed by a pitch, to drive excitement and interest in their product or service. Then, they’ll move on to an offer – usually a free trial or discounted pricing – to close the sale. Email marketing has many advantages, but it also has some disadvantages. For example, if your mailing list is not secure, then anyone can access your email address and see your emails.
How Does Clickfunnels Work?
The whole process of using Clickfunnels is pretty straightforward. First, you’ll need to create a new account – even if you’re already logged into your existing account. Then, you’ll want to pick a plan – the simplest one is just $5/month. After that, you’ll need to pick a template that you like – though you don’t have to—and then fill it with content.
Once you’ve published your first blog post (which doesn’t have to be extensive), you’ll notice that a landing page appears before you – ready to accept leads. You can then use the remaining tools to grow your business.
Does Clickfunnels Work For Every Business?
If your product or service is online-related, then you can use Clickfunnels effectively. The software’s landing page builder is very flexible, allowing you to create effective, engaging landing pages for any product or service.
But, if your product or service is not related to the internet – for example, you make custom furniture or housewares – then you might want to consider another tool.
What About Affiliate Marketing?
If you’re an affiliate marketer, you’ll need to consider what tools you use to track sales – and how you report them. Many affiliate marketers use a tool called Commission Junction, which can be integrated with their existing accounting software. Alternatively, you can use a free tool like Google Sheets to keep track of your affiliates and sales.
What you need to keep in mind is that once you’ve sold a product or service to a lead, you’ve essentially just got a new customer. To continue with the furniture example, once you’ve sold a sofa to a lead, you can follow up with them to see if they have any other furniture needs. Or, you can recommend other products that they might like. Either way, you’ve just got a new customer.
Many affiliate marketers like to treat their customers like friends, so they will continue to provide value. In addition to getting the best price possible on the products they promote, they’ll also try to find additional products that their customers will enjoy. The key to effective affiliate marketing is understanding your customer – what they want, what they need, and what drives them to action.
Managing your customer relationships is very important – especially if you want to grow your business. That’s why many affiliate marketers use tools like Marketo or HubSpot to help them stay in touch with their customers and prospects. Plus, it’s important to find the right balance between online and offline marketing to ensure you’re effective in reaching people – whether that’s through social media or conventional marketing channels like radio or television advertisements.
Creating A Marketing Plan
Whether you’re using Clickfunnels or another tool, you should have a clear idea of how you’ll use the platform – and how you’ll measure its success. That way, you can create a plan to grow your business. You could start by brainstorming different platforms you could use – like facebooks or linkedins – and then choose two that you think will have the biggest impact. In addition, it’s essential to set a goal for yourself – be that you want to attract a specific type of customer or grow your mailing list by a certain amount.
To set up a landing page, use the tool’s dashboard and follow the simple steps. Once you’ve set up your landing page, you can use the rest of the tools to grow your business.