There is a reason why Chris Guillebeau is one of the most famous digital marketeers in the world. He has created a clear blueprint on how to generate multiple streams of income online. The reason why it’s so effective is because it completely separates the online marketing (SEO, PPC, Social Media & Brand Messaging) from purchasing online ads (PPC, Social Media & Brand Messaging).
The main reason why so many online entrepreneurs follow his lead is because he teaches readers how to effectively manage their time while also excelling in all areas of digital marketing. Whether you are a complete beginner or a seasoned pro, you’re going to benefit from reading this guide.
Why Is SEO Important?
Search engine optimization (SEO) is the process of affecting the ranking of a website or blog in search results. This is usually based on the keywords or phrases used in the content as well as the structure and design of the website/blog. Increasingly, SEO is considered to be a form of content marketing. A 2012 Ostermayer survey found that 72% of business owners view SEO as an essential tool for content marketing, followed by 59% that see paid listings as essential.
SEO is particularly important for businesses that rely heavily on traffic from search engines. According to HubSpot Blogs research, 68% of respondents cited SEO as being important for brand image, attracting new customers, and boosting conversion. Moreover, 37% stated that it helps with marketing and lead generation.
What Is Time Management & How Do I Manage It?
When you have a steady stream of inbound marketing (i.e., customers seeking your product or service), it’s easy to take on more work than you can handle. This is typically referred to as being over-extended. If you find yourself over-extended, it’s time to stop and reassess. That is, unless you want to be in a situation where you’re scrambling to meet urgent deadlines while trying to keep up with all of the daily demands. The solution is planning. You need to plan out a weekly schedule – at least – and stick to it. Moreover, setting aside a specific time every day to focus on work can greatly improve your productivity. This is why online entrepreneurs love working remotely. There is no set schedule and no distraction of running into deadlines. You’re free to take your time as you need it.
The Importance Of Having A Growth Strategy
An important element of being able to manage your time effectively is having a clear idea of how you are going to grow your business in the coming months and years. There are various approaches that you can take such as taking on more clients or raising your prices. However, since your time is likely limited, you need to decide on the path of least resistance. The way to do this is to develop a clear growth strategy. The strategy should be tailored to fit your personal and professional life goals. For example, if you want to be able to travel the world and be able to work remotely when you travel, consider focusing on online teaching. When you develop your strategy, be sure to include the following:
- Your end goal (i.e., what do you hope to achieve?)
- The key performance indicators (i.e., what are you tracking to determine if you are meeting your goal?)
- The steps you need to take to get from point A to point B (what are the specific activities you need to accomplish?)
- When are you going to take action?
- How many days or weeks before you plan to begin seeing measurable results?
- The resources that you are going to need to make this happen (i.e., what’s your budget looking like? Who are you going to need to help you? What is your plan for expansion? Etc.)
- How are you going to deal with problems that might arise? (i.e., what is your contingency plan?)
Why Should I Study Search Engine Optimization?
If you are looking for a career in SEO, you need to be prepared to dedicate the necessary time to learning the ropes. Moreover, you need to be able to apply what you learn to real-life situations. In other words, you need to be able to actually write SEO articles, come up with SEO strategies, and track the results of these strategies. Fortunately, SEO is a skill that can be learned. Moreover, there are numerous free resources online that you can utilize to educate yourself on SEO. In fact, getting into the habit of educating yourself about SEO can be a great advantage. That is, as you continue to learn, you can teach yourself new things and add more value to your skill set. For example, did you know that you can use your keyword research to find the most profitable niches? Or that you can get started with SEO for free on nearly any blog platform? If you are serious about getting into the field, now is the time to do so. However, ensure that you apply for jobs that you are willing to work hard for. Moreover, be sure to specialize in SEO for small businesses. This way, you will be able to learn the ropes and ensure that you put them to use. Good luck out there.