The Covid-19 pandemic has undoubtedly changed the way we will do business in the future. Many industries, including marketing, have been hit particularly hard, with many companies either going under or forced to adapt.
Irvine, California, faced an influx of digital nomads looking for homes due to the pandemic, and realtors had to rapidly adapt to the new normal.
Marketing is a challenging business, requiring you to reach a massive audience while standing out among the competition. To those looking to get into real estate marketing, here are some tips on how to market your business online in Irvine and nearby areas.
Focus On Building A Community
In times like these, when people are craving human contact and interactions, the real estate market gained a whole new level of interest, with many individuals and families discovering the benefits of online marketing and social media.
To effectively market your business in this new era, you need to focus on building a community. Your website is an important part of establishing your business, but it’s not the only one. You should also consider social media platforms like Twitter and Instagram as well as forums like Reddit and HubSpot Blogs. These are all places where you can build engagement and attract potential customers to your business.
Keep Up With The Trends
As a consumer, you are undoubtedly aware that technology evolves very quickly, and so does the market. Before you know it, your grandma’s flip phone is obsolete and you are forced to upgrade. To keep up with the trends, you have to constantly be checking social media platforms for news and information about technology and the internet.
Similarly, as a business owner, it’s important to be aware of what’s happening in the marketing world. What are the latest trends? What are the platforms that your target audience is using?
Keeping up with the trends means that you’ll always be a step ahead of your competitors and can adapt your marketing plan as soon as a new platform or tool is introduced. It also means that you’ll remain relevant to your audience and can engage with them on a personal level. Finally, being trend-setter brings credibility to your business. When other companies and businesses see your innovative approach, it’s more likely to inspire them to follow your lead.
Create Compelling Content
To build a community and attract potential customers to your business, you need compelling content. Content is simply information or material provided in some form that is intended to be useful or entertaining. Since the inception of the web, content has primarily taken the form of text, but in the past decade, we have seen a revolving door of platforms emerge that allow for greater content variety (think: images, videos, infographics, and apps).
In the world of digital marketing, content is king. The sheer volume of content that we encounter daily makes this fact self-evident. From breaking news to infographics, from blogs to product reviews, from webinars to video platforms like YouTube.
With so much choice available, how can you stand out? You need to develop compelling content that will engage and amuse your target audience while also promoting your business.
Use Language That Suits Your Target Audience
When writing content for your website or social media platforms, you need to bear in mind the language that your target audience uses. If you’re not sure who your target audience is, ask yourself: who are the people reading or visiting my content? What do they want? What are their needs?
In the real estate industry, savvy business owners will segment their target audience by gender and income level, as well as location, so they can tailor their offering to suit their audience best. In the absence of demographic data, use your judgement to determine the best approach. For example, if you’re writing for real estate agents, perhaps you should avoid using too many technical terms as you’re sure to alienate your audience.
Find Your Niche
No one factor, such as your website or social media accounts, will bring in the revenue that your business needs to succeed. You need to have a clear idea of what your business is and what it does. This is akin to finding your niche in the online world.
In the same way that you might choose to become a lawyer or a doctor in order to specialize in a particular area of law or medicine, you might want to consider establishing yourself as an expert in a particular field, such as marketing for real estate. When choosing your niche, you want to be sure to pick an area that you are passionate about. This will naturally translate to more compelling content and a greater likelihood of attracting and retaining customers.
As you think about how to market your business in the 21st century, keep in mind that it’s all about creating content that will keep people coming back for more. At the end of the day, your customers are the most valuable asset that you have. They are the ones who will continue to do business with you and communicate your brand values