Marketing is an often-overlooked element of business, but without it, there wouldn’t be any sales to speak of. Marketing is responsible for getting your product or service in front of the right audience at the right time – whether that’s consumers, businesses, government agencies, or a combination of the three. When executed well, marketing can be extremely effective at driving product sales and expanding your business. In this article, we’ll discuss the various ways that marketers interact with consumers and how each of these methods – which include social media, display ads, email marketing, and SEO – affect marketing campaigns.
Traditional Advertising Methods
Although marketing via social media, display ads, SEO, and email marketing isn’t a new concept, the way we enjoy and consume media has changed considerably in the past few years. Today, consumers are bombarded with advertisements – both intrusive and non-intrusive – all across the web and on social media platforms. This has created a need for marketers to figure out how to get their ads in front of these consumers without them experiencing too much discomfort. Traditional advertising methods, such as radio ads, newspaper and magazine spreads, and billboards, are being used with more creativity and sophistication than ever before. The key is making sure that your target audience sees your ads and reacts positively to them. Radio ads can be effective, but they need to be monitored and adjusted frequently to ensure that they’re compelling and engaging enough to get the desired response. Billboards can be quite an effective way to promote a business or product, but only in certain locations and situations. Newspaper and magazine spreads can be quite effective as well, but again, they need to be positioned correctly and presented in an engaging manner to achieve the best results. Think about the last time you saw a billboard, magazine spread, or radio ad for a product or service that you didn’t know much about? Chances are, you either had to ask somebody for help or did some online research to learn more about the product or service. Now, you might think that this would be quite frustrating if you’re looking for information about a particular product or service, but in reality, these advertisements often provide you with crucial, needed information that wouldn’t be available elsewhere. In these instances, we can argue that the ad was successful because it taught you something new or helped you realize something about the product or service that you already knew or suspected. These are some of the positive aspects of traditional advertising methods.
New Advertising Methods
Although traditional advertising methods have been around for many years, they’ve never been as effective as they are today. Thanks to the rapidly changing world of digital marketing and the growing sophistication of internet users, marketers have found a variety of new ways to promote products and services online.
We mentioned above that billboards, magazine spreads, and radio ads can be quite effective, but there are other, less traditional ways to market your product or service. One of the more exciting areas of digital marketing is the expanding world of AI-powered marketing and personalization. Thanks to powerful tools like Remarketing, Google Ads, and Facebook Ads, marketers can target and reach the right audience with their ads regardless of whether they’re on social media platforms, email marketing platforms, or even websites. These tools allow marketers to track the effectiveness of their advertising campaigns across multiple platforms and to make updates and optimizations to their strategy as needed.
Another exciting development in digital marketing is the rise of digital marketing agencies. These firms, which often have extensive experience in traditional advertising methods as well as the newer ones mentioned above, can help customers develop a strategic plan for their marketing campaigns and provide ongoing support and maintenance of those campaigns. Agencies such as Thrive Marketing, HubSpot, and OneOpinion are just a few of the many agencies that specialize in helping businesses with marketing needs.
One important point to make here is that even though marketing has changed significantly in the past few years, the role of the marketer has not. Marketers are still responsible for coming up with creative ways to get their ads in front of the right audience and for measuring the results of their campaigns. The difference is that now, they often have tools to help them do this more efficiently than ever before.
How Does Social Media Involve Marketing?
While traditional forms of advertising mentioned above still exist – and in all likelihood, will continue to do so in the foreseeable future – marketers have found a new way to engage with consumers that goes beyond simply getting ads in front of them. Social media, which can be found on platforms such as Twitter, LinkedIn, and Facebook, allows marketers to connect with consumers and other business professionals through real-time conversations and shared content. Additionally, platforms like Twitter allow marketers to engage with consumers around specific brands and topics, allowing them to target their ads to people based on their interests. This is known as retargeting and can be a valuable tool in getting the right audience for your product or service.
Marketers use social media to share information about their products and services, hold conversations with potential and existing customers, and build trust. Many marketers see social media as an essential tool in their arsenal, and with good reason. These tools can help bring in the customers that desperately need your product or service, as well as allow you to establish yourself as an expert within your industry.
Does Display Advertising Involve Marketing?
While social media allows marketers to connect with potential customers, display advertising – also known as “traditional” or “outdoor” advertising – allows businesses to display ads in particular locations, such as on the side of a bus shelter, or highway exit ramp. The benefit of display advertising is that it requires very little effort on your part; all you have to do is purchase a display ad along with a few keywords and you’re good to go. Keywords are a type of marketing term used to describe words and phrases that people use when searching for products or services online. The benefit of using keywords is that it makes it much easier to find your ad when someone is searching for something related to your product or service.
Although display advertising can be quite effective, it also has its downsides. One downside of display advertising is that it’s quite expensive. The other downside is that people often find these ads quite intrusive; they often feel as though they’ve been sucker-punched in the face when they see an ad on a billboard, magazine cover, or the like. However, at least in theory, you can reduce the feeling of intrusion by making the ads less obvious – for example, by placing them on the side of a bus shelter rather than on the front page of a newspaper.
Does Blogging and Viral Marketing Involve Marketing?
A business blog is often seen as an extension of a marketing campaign. If you want to get the word out about your product or service, you can start a blog, draft an editorial piece, and promote it on social media platforms and websites across the internet. In terms of effectiveness, blogging and viral marketing are often considered “new-fashioned” methods of marketing because they don’t always require as much effort as, say, TV ads or billboards – at least, not at the beginning. This is why many marketers consider them to be an important part of their arsenal for getting the word out about their products.
Does SEO Involve Marketing?
Search engine optimization, or SEO, is the process of improving your website or blog to make it more relevant to search engines – namely, Google – and more likely to be found when someone types in a relevant search term.
SEO is a crucial component of any marketing plan because, as we mentioned above, it makes your product or service much more accessible – and thus, more likely to be purchased. When someone finds your website or blog in the search results when they type in a relevant term, that’s known as a “search engine hit” and it usually means that you’ve successfully executed an SEO campaign for that particular search term. Not to be confused with “search engine optimization,” which is the process of making your site more relevant to search engines, a search engine hit is simply when someone types in a relevant search term and clicks on one of the links that shows up in the results.
There are several advantages to SEO, not the least of which is that it doesn’t cost much (in comparison to other forms of advertising). However, an important point to make about SEO is that it is very much a long-term strategy that requires a lot of effort – and a lot of research. On the flip side, however, it’s often very effective in the long term. This is why SEO is often considered a “predictable” form of advertising. You can set up automated searches – if someone clicks on a product or service link or visits a website, you can estimate that they’re probably looking for that product or service – so you can set up a campaign and be assured that you’ll reach your goal audiences without much effort. Sometimes, all it takes is getting the word out there and having enough patience.