Welcome to the Intro to Online Marketing: Northeast curriculum. This course will provide you with the knowledge and skills you need to succeed in the field. Whether you’re interested in marketing for a small business or you’re just looking to gain some extra income online, this course will have you covered.
Fundamentals Of Advertising
Getting an ad online used to be as easy as Googling your product and clicking on the first ad that came up. Now, with the rise of influencer marketing and viral marketing, getting noticed in digital media can be difficult. That’s why you need to develop your own strategy to attract customers to your products. You’ll learn about paid marketing, natural marketing, and how to use each one effectively in your favor.
In this course, you’ll learn about the following topics:
- The differences between paid and organic marketing
- How to optimize Facebook, Instagram, and other social media for business
- Search engine optimization (SEO)
- Email marketing
- Constant engagement and brand loyalty
- Developing a brand voice
- Measuring the effectiveness of marketing campaigns
Principles Of Marketing Planning
Once you’ve developed your strategy, you need to put into place the proper planning tools to be able to track the results of your efforts. Having a plan is one thing, proving that you plan is another. With marketing planning, you’ll create an actionable roadmap that can be utilized at any point in time. This includes developing schedules and organizing resources to make sure your plan is always put into practice.
In this course, you’ll learn about the following topics:
- The importance of a robust plan
- The five step marketing plan
- Audience analysis
- Market segmentation
- Product analysis
- The four P’s of marketing (Product, Price, Place, and Promotion)
- Operative words and phrases
- Benchmarking
- SWOT analysis (Strengths, Weaknesses, Opportunities, andThreats)
- Action planning
- Measuring the effectiveness of marketing plans
Anatomy Of A Website
Having a website isn’t just a nice to have; it’s an essential part of any business today. However, building a successful website isn’t as easy as taking a course and creating a blog. You need to understand how search engines work, what type of content attracts visitors, and how to convert that traffic into paying customers. You’ll learn about the following topics:
- The anatomy of a website
- Front-end web development
- Back-end web development
- Content management systems
- E-commerce web development
- SSL certificates and websites
- Web hosting
- Creating a CMS
- Optimizing a website for search engines
- Testing a website
Digital Marketing Campaigns
Nowadays, almost every business is active online. Developing an effective digital marketing plan is essential for any business, in any industry. In this course, you’ll learn about the following topics:
- The purpose of a digital marketing campaign
- Types of campaigns
- The four Ps of marketing (Product, Price, Promotion, and Place)
- The anatomy of a traditional marketing campaign
- Types of media used in digital marketing
- How to develop a digital marketing plan
- Campaign creation & execution
- Measuring the effectiveness of a traditional marketing campaign
Whether you have a brick and mortar business or you’re just looking to create additional streams of income, marketing online is a must. With the proper education and training, you can develop a successful strategy and be able to implement it with measurable results.