If you’re looking for a way to get traffic to your website, you’ve probably considered trying online marketing. The concept is pretty simple: You build a website that offers valuable content people are eager to receive. When they visit your site, they typically engage with one of your articles or offer a free course or download a whitepaper or guide. After they’ve engaged with your content, you can get them to take further action; in the case of e-commerce stores, this could mean making a purchase or subscribing to a newsletter.
While it’s easy to understand the theory of using online marketing to gain traffic, putting it into practice can be a little more difficult. There are a number of factors that can make or break your efforts including the language and the audience you choose to focus on. In this article, we’ll discuss how to use internet marketing to get traffic to your website.
Optimize Your Website To Attract Search Engine Traffic
One of the first things you might consider doing if you’re looking to use online marketing to gain traffic is to optimize your website to attract search engine traffic. When a user types a phrase or keywords into the search bar of their browser, their eyes immediately go to the first website that pops up. In most cases, this will be the site they are most interested in seeing due to their search query. If your website doesn’t show up in the top three results when a user searches for your keywords, you’re losing out on a potentially profitable stream of traffic.
The first step to getting your website to show up in the search engine results is to conduct a keyword analysis. Simply type your chosen keywords into the search bar of Google or Bing. This will give you a detailed list of every keyword that represents a chance for your site to show up in the results. If you’re using WordPress, you can use the Google Keyword tool to find the keywords and phrases people are using to find your content. Just enter your website’s URL into the tool and hit enter.
Once you’ve established the most promising keywords, you can begin to work on matching these keywords to content. You want to make sure that each piece of content – from blog articles to product descriptions – contains these keywords so that it can be easily found by someone who’s searching for those topics.
Create Headlines That Are Short And Snappy
One of the best ways to get someone’s attention is with a good opening hook. With that in mind, you want to work on creating short, snappy headlines that will attract readers and encourage them to delve further into your content. If you’ve ever tried to read an article on a mobile device while on the go, you’ll know that it’s quite difficult to keep your eyes open as you try to absorb every bit of information. To ensure that your articles are intriguing and concise enough to keep people’s attention, try using catchy phrasing and short sentences. Remember, less is more – you want to keep the essence of your message in the headline while limiting the amount of text.
Make Sure Your Website Caters To All Browsers And Devices
As we’ve established, when a user types keywords into the search bar of their browser, their eyes go to the first site that pops up. If you’ve ever shopped for clothing online, you’ll know that this can be quite the crowded space. When a retailer presents a range of products, users have the option of comparing features and prices before making a purchase. With so much competition, it’s important to make sure that your website displays correctly in all browsers and devices. If you’re displaying content in a pop-up box or using a plugin that requires additional coding, make sure that these features function correctly across all platforms.
Content Is King
If we remove the title of a well-known book, it reads: “Content is King. Without it, you have nothing.” In the same way, content is critical to the success of your website. When a user lands on your site, they should be able to quickly understand what it is that you offer and find relevant information or resources to enhance their experience. With so much content available online, it’s your job to ensure that users find what they’re looking for without having to search for too long. Provide helpful content that is unique and something that no one else is offering, and you’ll be on your way to achieving your traffic goals.
Treat Your Audience As If They Were Your Friend
When you’ve established friendly, professional relationships with the right kind of people, opportunities arise that wouldn’t have previously existed. For example, if you’ve built up a good rapport with a software company’s customer service department, they may be able to provide you with complimentary software or a discount on your next purchase. To take advantage of these opportunities, you’ll need to maintain an open line of communication and be transparent about your intentions. To establish friendly, professional relationships with potential customers, consider publishing helpful articles on topics that are relevant to your audience or providing them with valuable information in the form of a guide, whitepaper, or e-book. Once you’ve gained their trust, ask if there’s something else you can do for them. By appearing helpful and interested in providing value, you’ll gain a friend for life.
If you’ve followed these guidelines, you’ll be on your way to gaining the traffic you need to support your business. Keep that friendly, helpful demeanor and you’ll be able to find success using the Internet to get the word out about your business.