If you’re reading this, I assume you’re either wondering how to use social media to grow your business
or you’re just starting out.
The two are sometimes intertwined. Wondering how to use social media to grow your business
can feel like a starting point for planning your digital strategy. Or maybe you’re an
executive who hasn’t yet grasped the importance of social media in growing a business.
No matter what stage you’re at, this guide will help you understand the role of social media in
growing a business and how to effectively use social media to attract, engage, and nurture
potential customers to turn them into paying customers and then keep them coming back for more.
Why Should You Use Social Media To Grow Your Business?
It goes without saying that the Internet has played a huge role in our everyday lives.
Now that we’re seeing businesses flourish online, social media is playing a crucial role in
helping companies attract and retain customers.
What is social media, anyway?
If you’ve been operating under a rock (or just plain old missing the
info-tech boat), you might not know what social media is. But if you’re reading this, I assume
you either know exactly what it is or you consider yourself to be part of the emerging
millennial generation. Either way, you probably use social media in some way, whether it’s
Twitter, Instagram, or LinkedIn.
If you’re curious as to what social media is and how it can help your business, continue
reading. But if you think there’s no way you could ever use social media effectively
for marketing or sales, consider this your golden ticket to the wonderful world of digital
The Three Phases of Social Media
To better understand how to use social media to grow your business, it’s important to
know the different phases it goes through.
The three phases of social media are discovery, engagement, and conversion.
Discovery is the process of discovering and engaging with content that’s relevant
and valuable to your audience. Ideally, you’ll want to discover content that’s both relevant
and valuable to your target audience. When someone discovers your content, they’re usually
rewarded with useful information or an offer that’s relevant to their interests. For example,
if someone visits your website and lands on your blog, they’re usually presented with
information they came here to find. Or if they like what they see and click on a few of your
blog posts, they may be offered a deal that’s tailored to their interests and relevant to what
The second phase is engagement. Engagement means that you’ve attracted
someone’s attention and they’re now interested in your content.
To nurture these types of engaged followers, you need to provide them with
value. Just like with regular customers, you want to ensure that your content is of high
value and relevant to their interests. Doing this means creating unique content that is
valuable and valuable to your audience. For example, if you’re a fashion brand and you write a
blog post on style maki, you’ll want to ensure that your content is valuable to
fitness- and style-oriented readers.
The last phase is conversion. After someone has
engaged with your content, you can then attempt to convert them into paying customers
via a series of actions, usually through a variety of marketing campaigns. These actions
may include sending them email offers, adding them to a mailing list, or getting them to take
part in a webinar. Once they’ve made a purchase or taken some other action, you can consider
them a “converted” customer. Like with any other marketing campaign, you’ll want
to track the results of your social media efforts and learn from them. If you want to grow
your business using social media, here’s a step-by-step guide to help you do just that.
Step One: Set Up Your Account
The first step to using social media to grow your business is simply to set up
an account. You don’t need to have a social media account to follow the steps in this
guide, but you must have a Twitter account to do business with them. Other platforms, like
Instagram and LinkedIn, require you to have a personal account as well. If you don’t have
one already, create a personal Twitter account. Then,
log in and follow the instructions to set up
a business account. If you don’t know how to set up a Twitter account, visit this helpful guide
to learn how.
Step Two: Find Your Niche
Once you have a business account set up, you can start looking for
a niche that’s relevant to your brand or company. If you’re looking for fashion advice,
head over to Stylemakista.com to start your search. Or if you’re looking for fitness
advice, visit FitSmallBusiness.com. Once you’ve found a relevant niche, move on to the
Step Three: Identify Your Target Audience
Your target audience is simply your ideal customer. To identify your target
audience, you’ll want to consider things like your niche, geographical location, and
demographics. Once you have your target audience identified, you can move on to the next
Step Four: Find Relevant and Valuable Content
With your target audience in mind, you can now find content that’s
relevant and valuable to them. To find content that’s relevant and valuable to your target
audience, try looking for content that’s either (a) on a similar topic, or (b) offers
value, such as a helpful tutorial, a how-to guide, or an interesting case study. Ideally,
you’ll want to find content that’s both (a) relevant and (b) valuable to your target
If you’re looking for fashion advice, head over to Stylemakista.com and
check out the popular articles or blog posts. You can also take a look at the
most recent articles on the site to get an idea of what’s currently trending. Don’t worry
if the content isn’t directly related to your niche, there’s usually plenty of mainstream
fashions and styles to choose from.
Step Five: Create Unique Content That’s Relevant And Valuable To Your Target Audience
With content relevant and valuable to your target audience, you can
begin to create unique content that’s worth sharing. To create unique content that’s relevant
and valuable to your target audience, first consider what makes your content special. Is it
the way you present information? Does your content contain valuable tips or tricks that
others could benefit from?
If you’re fortunate enough to have a large target audience, you can also
use your content to spark conversation. Instead of simply posting useful information,
consider using your content to ask questions. If someone reads your content and
understands the question you’re trying to ask, you’ve accomplished the first part of
creating valuable content.
Once you’ve created content that’s both relevant and valuable to your target
audience, share it with your followers on social media. Then, take time to interact with
your audience. Reply to comments or engage with your audience via a Twitter conversation.
Step Six: Measure The Results Of Your Efforts
Finally, we come to the most important step: measuring the results of your
social media efforts. The key to being able to track the results of your marketing
campaigns is to set up Google Analytics.
This free tool will allow you to see all the traffic coming to your
website from various sources, including social media accounts. You can then use this
information to determine the efficacy of your social media efforts. Did your Instagram
post drive traffic to your website? How about that funny YouTube video you made? Are people
finding your blog post searchable in Google and benefiting from it?
The information in Google Analytics will not only tell you
how many people are landing on your site but it will also provide you with valuable
insight into how they’re interacting with your content. For instance, you can see
which articles your audience is interacting with the most, which hashtags are driving
traffic to your content, and so much more.