Internet Marketing Tools for Online Marketing Companies

In today’s world, being a digital marketer is more important than ever. Having tools that can help you in your job is essential. Below, you’ll find a list of some of the most useful internet marketing tools that can help digital marketers. Keep reading for more information about each product.

Heat Maps for SEO

One of the most important elements to consider when doing SEO (search engine optimization) is the importance of location. If your website or blog has a lot of content and takes a while to load, potential customers might leave before the site has loaded. To combat this, you can use a tool called heat maps to observe where the traffic is coming from. A heat map will show you the geographical locations of your website’s visitors, helping you identify areas that need improvement and identify hot spots that suggest your website is a success. You can use the keywords that occur where the heat is highest to improve your SEO score.

Backlink Checker

While it’s important to get visitors to your website, it’s even more important to keep them there. One of the simplest yet most effective ways to do this is by increasing your site’s SEO score. To get an SEO score, you’ll need to enter your website into the Backlink Checker and let it scan for links to your site. When the scan is complete, you’ll see your backlink profile, a summary of the backlinks (links to your site) that exist. You can use this tool to identify which links are working the hardest to get you traffic and can be used to trace the success of your SEO strategy.

Google Analytics

Every business owner, marketer, or SEO (search engine optimization) expert wants to know how to gain more customers and what works best for marketing. The Google Analytics dashboard gives you all of this information in one place. With this tool, you can track the success of your marketing strategy and make changes as needed. The data that comes with Analytics is extensive and can be used to create a commercial for a brand new product or service. It also provides you with a wealth of information about your website’s traffic, demographics, and engagement with your audience. Because of this, the Google Analytics dashboard is one of the most popular tools among digital marketers today.

SEMRush

Getting found on the internet for your product or service is incredibly important. To do this, you need a steady stream of traffic that is coming from locations that people are more likely to be interested in your product. When you’re looking to expand your reach, consider using tools like SEMRush, which can help you find the right keywords and phrases for your target audience. Once you’ve found the most appropriate keywords, you can utilize SEMRush’s Keyword Planner tool to find all the websites that are currently ranking for those phrases.

Live Chat

Engagement through chat is becoming more and more important to online visitors as time goes on. Whether you decide to use Facebook’s own live chat feature or a third-party solution like ChatWoo and Zoom, you can use these tools to interact with your audience. Through live chat, you can answer questions about your product or service, provide vital information, or simply engage with potential customers.

Social Media Management Tool

If you’re looking to expand your reach to social media, using a tool like Hootsuite is a must. The Social Media Management tool allows you to schedule content across all of your social platforms and engage with your audience on a consistent basis. You can also use third-party tools like Hootsuite to research competitors, identify key influencers, and pinpoint hot spots that can be used to drive traffic to your site.

Content Research Tool

An important part of being a successful marketer is being able to adapt to changing times and circumstances. A large part of that comes from being able to determine what content is and isn’t working for your brand or company. To do this, you can use a content research tool like Buzzsumo. This tool allows you to enter your keywords and topics and identify the most influential articles, blogs, and videos that relate to your content or campaigns. After you’ve found these articles, you can use Buzzsumo’s ‘trusted sources’ tool to find the source, whether it’s a website, blog post, or a YouTube video.

Pricing Tool

One of the first things you’ll want to consider when creating your digital marketing strategy is how you’re going to price your products and services. There are a variety of pricing tools available that can help you determine the right price for your product. Whether you decide to use software like Amazon’s Price Checker or a standalone tool like Woocommerce, you can use these resources to identify the price points that work best for your business model.

Voice Search

Thanks to the growing popularity of voice search, everyone has access to a microphone these days. As a result, you can leverage this technology to your advantage and engage with your audience through audio content. To do this, you can use a tool like Rev.com which allows you to easily create audio content such as voice-based emails, voice blog posts, and even voice applications for your mobile phone.

Video Creation Tool

Thanks to the rise of TikTok and other video platforms, video content is more important than ever to online marketing. To create effective video content, you can use a tool like VideoMaker to quickly create compelling explainer videos, marketing videos, and product videos.

Email Marketing Tools

One of the most important tools in any marketer’s toolkit is undoubtedly the email list. With an email list, you can send out newsletters, follow-up emails, and even send direct marketing campaigns to your audience. Some of the most popular email marketing tools include:

  • Mailchimp
  • AWeber
  • Dovecot
  • and many more

You’ll want to keep these emails organized and tidy so you can easily send out the right message to the right person at the right time.

Content Recommendation Tool

Shopping for clothing and accessories online can be fun, but it can also be stressful. To make sure you get the right fit and color, you can use a tool like Shopbop’s color match tool or Nordstrom’s compare tool. These tools allow you to identify clothing and accessories that are similar to those you’re already looking at and can help you find the best possible fit and match for your personal style.

Product Review Website

Product reviews can be more effective than ever before because people love to read reviews and especially appreciate detailed reviews. If you’re looking for a low-cost option, consider using a tool like Product Review Hub to create and maintain a product review website for your product. You can use this tool to quickly and easily create a product review website for your brand. Once you’ve created the site, you can use Product Review Hub’s ‘top review sites’ tool to find all the review websites that are currently ranking for your product.

Online Store Builder

If you’re looking to launch an online store, using a tool like Shopify is a must. The eCommerce store building tool integrates with all the major credit cards, allowing you to set up a professional-looking online store in less than 15 minutes.

Payment Processor

Last but not least, we have the Payment Processor. Without a payment processor, it’s nearly impossible to process credit cards online. Fortunately, there are a variety of options available, from traditional credit card processors to streamlined solutions that only take a couple of minutes to set up.

To process credit cards, you can use a tool like Stripe or Square. You’ll simply need to connect your bank account and verify your business. Once you’ve done that, you can start accepting payments.

Hopefully, these tips on how to use internet marketing tools will help you start your own digital marketing firm. Thanks for reading!