7 Online Free Courses to Help You Get Started in Internet Marketing

If you’re interested in learning more about internet marketing, there are a variety of free courses you can take online to get started. The following are seven of the best online courses to help you get started in internet marketing, as well as provide you with a roadmap for further study.

Computing for Social Good

One of the simplest yet most effective ways to learn how to market online is to conduct a web search on a specific topic and then read through the results. While most of the content will be marketing related, you will also find courses on web design, programming, and even social media.

One of the more popular and effective courses that dives into the basics of SEO (search engine optimization) is Digital Marketing Essentials from the University of Glasgow. This particular course doesn’t just teach you the basics of SEO, but provides you with tools to get started conducting your own SEO analysis and even offers a full audit of your current site to identify opportunities for improvement. By taking this course, you’ll not only be able to understand the requirements of a good SEO campaign, but be able to put one into practice without having to spend a lot of money.

Digital Marketing Excellence

One of the first courses you’ll encounter when you click on the “learn more” tab of any reputable university’s digital marketing program is usually a blend of business and technology. But despite its name, this particular course doesn’t just teach you marketing techniques and strategies, but also provides you with the technology needed to implement many of these strategies yourself. This course is a must for anybody who wants to stay in the field of digital marketing and is looking for a full-time job, new business opportunity, or just want to become an expert themselves.

Inbound Marketing for Journalists

If you’re a journalist looking to learn more about marketing, topic portals like GoPro Inc.’s Ricochet can be a useful tool. This tool was originally designed for journalists to learn about and research any topic quickly and easily, but it also allows for online communities to form around specific topics, like marketing. Through these communities, you can engage with marketers, experts, and other individuals who have something valuable to say about the specific topic you’re researching. For example, if you’re looking into the world of digital marketing, you can use the platform to quickly and easily find blogs, case studies, and other pieces that can help you get started.

Digital Marketing for Beginners

If you’re new to digital marketing and want to learn the ropes from the ground up, the aforementioned Inbound Marketing for Journalists provides you with an ideal opportunity. But if you’re looking for a more structured and step-by-step approach, the University of Bristol’s online digital marketing program can also be a useful option. This program doesn’t just teach you the basics of SEO and content marketing, but provides you with an overview of marketing theories and techniques, and even the tools needed to implement and evaluate your own marketing campaigns. Additionally, the University of Bristol’s online marketing degree provides you with a complete foundation in digital marketing, as well as expose you to diverse studies like economics, law, and management. The degree even offers you a unique opportunity to specialize in a marketing cluster that interests you.

If you’re looking to get started in the field of internet marketing, there are a variety of courses you can take online. The following are seven of the best online courses to help you get started in internet marketing, as well as provide you with a roadmap for further study.