Internet Marketing Online Advertising: A Guide to the Basics

Looking to break into the world of internet marketing? Wondering how to get started? Want to know what you should be doing to grow your business online? If so, then this article is for you. Here we are going to give you a basic guideline on how to successfully market your business online.

Set Up Your Base Camp

The very first thing you need to do if you are going to be successful at internet marketing is to set up your base camp. Simply put, your base camp is the place where you are going to live your life online. In order to set up your base camp, you are going to need a web host. There are many different companies that offer web hosting, and all of them are guaranteed to give you excellent service for free. Once you have your web host, visit the hosting provider’s site and set up your account.

Doing business online can be a lot of fun, but it takes a lot of effort to grow and maintain a successful venture. One of the first things you need to do if you want to grow your business is to make sure that you are investing in the right tools. Luckily for you, we have curated an entire list of the best web tools that will help you build a better blog or website. Check out the following tools (all of which are included in our basic plan):

  • WordPress.org – the award-winning, free, easy-to-use content management system (CMS) that drives over 20 million websites worldwide.
  • SquareSpace.com – the easiest way to launch a beautiful website with tons of features, including a drag-and-drop website builder, free backups, free domain privacy, free SEO tools, a free CDN, and more.
  • Wix.com – the award-winning, free web tool that makes it easy for anyone to launch a beautiful, branded website in just a few clicks.
  • HubSpot.com – the #1 productivity tool used by over 500,000 businesses worldwide to manage projects, gain efficiency, and grow their business.
  • FreshBooks.com – a simple, yet effective accounting app that allows you to track income, expenses, and bill pay from a single dashboard.
  • LiveChat.com – the most popular, free, and simplest way to have real-time, one-on-one interactions with your customers.
  • HubSpot Blogger – a free tool that allows you to create and publish a blog in seconds without needing any technical knowledge.
  • Shopify.com – the most popular e-commerce software that lets you set up your own online store in minutes.
  • Deezer.com – the #1 music streaming service that offers free personalized playlists for users to enjoy.
  • Podio.com – the ultimate social sales platform that allows you to manage your online store and communicate with your customers from one place.
  • MailChimp.com – the free email marketing tool that allows you to build a list of email subscribers, automate email marketing campaigns, and track the success of each campaign.
  • Hootsuite.com – the popular social media platform that allows you to engage with your audience, monitor activity, and take advantage of sponsored content opportunities.
  • HubSpot Analyze – a free tool that allows you to track all of the activity on your site, examine the performance of each link, and make suggestions for further improvement.
  • Hootsuite Blogger – a free tool that allows you to post to multiple platforms from one place, gain analytics, and engage with your audience.
  • Shopify Community – a vibrant community of over 500,000 entrepreneurs, innovators, and business owners who are helping each other grow their businesses.
  • HubSpot CRM – a free tool that integrates with your email marketing, allowing you to follow up with customers, identify opportunities, and track the performance of each individual contact.

Make Sure That You Have Everything You Need

Now that you have your web host, it’s time to make sure that you have everything you need for your base camp. You are going to need a functioning email account to send out marketing emails, a website address (this will be the address that your customers type in to get to your site), a business phone number, and a mailing address (if you want to send out physical mailers). If you are starting a blogging business, then you will also need a WordPress account to set up your blog.

Depending on how much money you are planning to spend on marketing, you may also want to consider investing in a quality camera to take professional-looking photos to use on your site. And if you are planning to spend a decent amount of money on online advertising, then you may want to consider investing in a high-quality microphone to record audio files for use on your blog.

Depending on how much money you are planning to spend on online advertising, you may also want to consider investing in a high-quality microphone to record audio files for use on your blog. If you are starting a blogging business, then you will also need a WordPress account to set up your blog. And if you are planning to spend a decent amount of money on online advertising, then you may want to consider investing in a high-quality microphone to record audio files for use on your blog.

Get To Know The Competition

Now that you have your basic camp set up, it’s time to get to know the competition. If you are preparing to spend a decent amount of money on online advertising, then you may want to consider buying a few quality keywords and researching the competition to see who is ranking for those keywords. This will help you determine what keywords you should be using and how you should be using them. If you are not sure where to start, then read our detailed guide to finding the best keywords for your business.

Create Some Content

The very first thing you should do if you want to be successful at marketing is to create some content. Ideally, you should be creating content while thinking about how you can use the various platforms mentioned above to spread the word about your business, products, and services. If possible, you should be creating videos to go along with your articles. The key to a successful content strategy is constant, consistent, and personalized content.

If you want to create video content, the first step is to pick a theme for your videos. For example, if you want to create videos to accompany your articles, then you might want to use a journalistic style of writing to create something that is reminiscent of an actual newspaper. Alternatively, you could use a horror theme to really put people on edge.

When picking your theme, make sure to consider the platforms you will use to promote your content. If you are planning to upload your videos to YouTube, then you might want to choose a comedy theme so that your videos stand out.

Once you have your theme and video idea, the next step is to research the equipment you will need. Ideally, you will want to find a small business that offers professional-looking video equipment at a discount. For example, you could buy a high-quality microphone for $100 and then find a free hosting account to fit the theme of your website.

Once you have your theme, video idea, and equipment in place, it’s time to move on to the next step which is to create your content. The most important thing to do here is to be consistent. Creating content every few days or once every week will help you keep your momentum going. If you try to create content daily, you will overwhelm yourself and won’t be able to produce an engaging piece of content.

Use The Right Platform

The next step is to use the right platform. You will want to use platforms that are popular and have a large audience. Using platforms that have less than 500,000 monthly active users can leave you open to hacking attempts. Don’t worry, we’re not saying that you will get hacked, but it’s better to be safe than sorry.

To find the right platform for your business, you need to consider your target audience, the mechanics of the platform, and the tools available to you. WordPress is a popular option with 22.6 million monthly active users. It is incredibly easy to use and has an extensive ecosystem of third-party tools available for free.

If you have a background in journalism or communications, then using tools that are built for news outlets like Reuters, The New York Times, and The Washington Post can help you find success. With so much competition, journalists need all the help they can get to make their content stand out above the rest. And with the advent of fake news, the need for originality is more vital than ever before.