In today’s world, the way we work and play has changed dramatically.
People are now able to spend more time working from home, connecting with friends and family through video calls, and staying connected through social media sites like LinkedIn and Facebook.
While many businesses have prospered during the COVID-19 pandemic, the internet marketing industry has been devastated, particularly small businesses that were already struggling financially before the pandemic hit.
The global economic downturn has forced many to shut down their businesses, and tens of thousands of internet marketing professionals have been temporarily laid off.
Even for those that remained in business before the pandemic, the revenue they were able to generate is unlikely to be the same as before.
Why Internet Marketing?
With few exceptions, all of the successful businesses we’ll discuss in this article started with an online presence.
From Amazon to Uber to Airbnb, these digital pioneers leveraged the power of the internet to change the world.
In the same way that these businesses disrupted traditional industries, expanding their reach and exponentially increasing their customer bases, an online marketing strategy can help you to become the next generation of digital innovators.
If you’re interested in internet marketing and want to learn how to grow a business that provides web content and digital marketing services, continue reading.
The Rise of the Digital Nomad
For generations, the world has been divided into two camps: those who work and those who enjoy playing.
Thanks to the internet and its many digital nomads, this traditional division seems more blurred than ever before.
Digital nomads are entrepreneurs and business owners who either live and work remotely, or solely operate from cafes and hotels.
A digital nomad may work remotely for a global digital marketing firm, running SEO campaigns for clients across the world. Meanwhile, they may also be the owner and operator of a solo venture, working from the other side of the world, marketing luxury goods through social media sites like Instagram.
The trend of working remotely is here to stay, and as a business owner or marketer, you can either get on board and learn to navigate this brave new world, or be left behind.
The Evolving World of SEO
Search engine optimization (SEO) is a form of internet marketing that can get your website or app discovered by the right audience, and eventually, converted into paying customers.
However, SEO is an ever-evolving science, and just because your website or app is listed on the first few pages of search results doesn’t mean that it will remain there.
To ensure the success of your SEO efforts, it’s important to keep in mind Google’s ever-changing search algorithms and keep tweaking your keywords, landing pages, and inbound marketing approach.
Keywords, Landing Pages, and Analytics
If you’ve ever tried to search for something on Google and wound up on a website or landing page that you didn’t expect to see in the results, you’ll know that everything isn’t always as it seems when it comes to SEO.
Keywords are the words and terms that customers use to find your products or services online. Your landing pages, blog posts, and social media platforms all have keywords that you can use to try and optimize them for various search engines.
When you use the right keywords in your content and marketing materials, you’ll raise your website’s visibility on search engines like Google.
After you raise your site’s visibility on search engines, you can use tools like Google Analytics to track which keywords are bringing you the most traffic and the conversions that follow.
Knowing the right keywords and how to optimize your content for them isn’t easy, and even the best SEO companies in the world can’t guarantee you’ll hit a homerun every time you try and implement an SEO strategy. But if you’re looking for a proven way to quickly get your website or app discovered by the right audience, SEO is a good place to start.
Get Inspired By The Pros
Anyone can become an entrepreneur, but not everyone can follow in the footsteps of the successful business owners we’ve profiled in this article.
To get started, you can use the information they provided to help you learn from their journey and create your own unique path to market dominance.
Whether you choose to follow in their footsteps and start your own business, or you decide to continue pursuing a fully-fledged professional career, you can ensure that you make the right choices for your personal life and your financial future by taking the time to learn from the pros.