10 Awesome SEO and SEM Tips for Ecommerce Sites

You’re probably already aware of search engine optimization (SEO) and search engine marketing (SEM), but just in case you’re not, these are the tactics businesses use to get seen by the right audience when they search for products and services online.

When it comes to increasing website traffic and gaining a higher rank on search engines, most businesses stumble upon one key tactic: gaining backlinks. Backlinks are essentially connections or mentions of your web page in other places online. The more links you have, the better, because Google considers this to be a sign of popularity.

You can also use other tactics to gain popularity such as; creating content that is highly relevant to your target audience, using social media platforms to connect with customers, and offering special discounts or promos.

Use the Right Metadata

When someone creates content for the internet, they typically use keywords and phrases to describe the content. When a search engine bot or human runs across this content, they will use the metadata (data about the content) to determine the meaning of the content.

The metadata for your product pages, for instance, will tell the search engine what the page is about; who the target audience is; the date the content was created; and the keyword or words used to find the content.

You want to make sure that the right keywords and phrases are included in the metadata for each page so that you can maximize the visibility of your website.

Dont Be Scared To Test Different Keywords And Phrases

Often, businesses will assume that just because they’ve been able to get a website up and running that they can simply apply any keyword they want and that the traffic will come pouring in. This, however, is far from true. Your website’s SEO depends on many factors, not just the keywords you choose.

If you’re afraid to try new keywords and phrases, then you’re bound to lose out on a ton of potential traffic. Instead, take some time to experiment with different keywords and phrases to see which ones work best for your business. Just remember to always measure the results of your experiments to make sure that you’re moving in the right direction.

Get A Backlink From Every Page

Backlinks are important because they help establish your website as an authority in your industry. When potential customers or clients try to find information about your business, they will often use search engines to help them find what they’re looking for. When they arrive at your website, the last thing they want to do is click on a hyperlink to someplace else on the internet. Instead, they want to stay on your site and continue reading about what you have to offer.

To make sure that they click on a link that takes them to your site, you need to create backlinks to other reputable websites. There are many free tools that can help you get backlinks, such as; Yoast SEO (formerly known as WordPress SEO), Pro Blogger, and SEO Press.

Create Landing Pages For Each Product

Even though your products are all related to each other, the average person who visits your site will not have any idea what they’re looking at. This is why it’s important to create a landing page for each product—a page that will help guide the potential customer toward making a purchase. These pages should contain enough information about the product so that the visitor knows what they’re buying and why it’s worthwhile.

Creating a landing page for each product takes some time, but it’s worth it. Once you’ve created these pages, you can use landing page optimization templates from various platforms like Google Adwords, HubSpot, or MailChimp to help make sure that your sales funnel is functioning optimally.

Improve User Experience (UX) For Your Website

Your website’s UX is how your customers and potential customers experience your site. When someone visits your site, you want them to feel warm fuzzy feelings that make them keep coming back for more. To achieve this, you need to make sure that every part of the site is designed to help a person navigate through it easily and enjoy their visit. Here are some items to consider;

  • User-friendly design
  • Navigation bars with clear text
  • Text-only homepage
  • Desktop and mobile-friendly layouts
  • Simple and clean interfaces
  • Fast page loads
  • Responsive designs
  • Bright, contrasty colors
  • Comprehensive documentation

All of these elements above contribute to making your site user-friendly and improve the overall experience for your customers and potential customers. If you are interested in learning more, here are some great articles to help you make the right decision;

  • The Ultimate Guide to UX Design
  • Why Google’s Design Process Is Remarkable
  • The UX Design Process: How to Improve User Experience
  • How to Make Your Website User-Friendly
  • The Anatomy of a Great UX Design
  • The Difference Between User Research and User Testing

Use The Right Links

When someone discovers your website and decides to click on a link that takes them to another website, you can bet that they’ll be back. To make sure that they come back, you need to create links that are relevant to what they’re looking for. When you create these links, you should do so from high-quality websites with a good reputation.

Creating these links is easier said than done. You can use tools like Google Adwords and Buzzsumo to find websites that are relevant to what you’re looking for. Then, you can reach out to the webmaster or editor of the site and ask if you can link to their website from your blog post. Most websites will be more than happy to allow you to do so. When they discover that you’ve linked to their website, they’ll appreciate the gesture and you’ll both benefit from the relationship.

Measure The Performance Of Your Website’s Content

When you put content on a website, you need to track the performance to make sure that you’re not losing money. Unfortunately, most websites sell products or offers that take money away from the website owner, so this is something that most website owners are loath to do. That being said, if you’re passionate about tracking the performance of your website’s content, then you can use Google Analytics to track the performance of your blog posts, product pages, and so on.

Measuring the performance of your website’s content means that you’ll be able to quantify the results of your SEO and SEM efforts. This, in turn, allows you to determine the effectiveness of these tactics. If you want to learn more, here are a few articles that can help you make the right decision;

  • How to Measure the Performance of Your Blog
  • How to Measure the Performance of Your Facebook Ads
  • How to Measure the Performance of Your Instagram Posts
  • Google Analytics
  • Yoast SEO (formerly WordPress SEO)
  • SEMRush

Rank Higher On Search Engines

To rank higher on search engines, you must do the following;

  • Create content that is relevant to your target audience
  • Include keywords in your content
  • Use links to connect with other websites and social media platforms
  • Get a backlink from every page on your site
  • Measure the performance of your content

If you want to learn more, here are a few articles that can help you make the right decision;

  • How to Improve Your Ranking on Google
  • The importance of backlinks in SEO
  • What is HTML?
  • HTML Tags: Useful Or Not?
  • Include relevant keywords in your content
  • The Best Keywords for Legal SEO
  • How to Get Listed On Google Maps
  • How to Create a Blog That Will Amass Wealth

Now that you have the basics down, it’s time to put these tips into practice. If you want to start a blog, then good luck. If you want to grow your e-commerce store, then great luck. Once you get these basics down, you’ll be able to take your business to the next level and start achieving your goals.