The Covid-19 pandemic had a significant impact on everyone’s life. While the world tries to get back to normal, remote marketing jobs are becoming the new normal. Companies are looking for individuals with marketing experience to help them with their crisis communications and marketing campaigns, and digital nomads are taking the opportunity to work remotely and from home.
If you’ve recently graduated with a marketing degree or are about to complete your studies, this might be a good time to look for jobs in remote marketing. But finding and securing a suitable position can be difficult. So let’s examine some of the steps you can take to get started.
Step one: Identify your strengths and weaknesses
It’s important to understand what your skills are and how you fare when compared to others in your field. This will form the basis of your CV and highlight the specific skills you bring to the table. It’s also worth considering your weaknesses – areas where you could improve and the skills you need to develop to thrive in your role. Your CV should be a clear and concise summary of your skills and experience. Tailor it to the specific role you’re applying for and ensure it’s concise, yet comprehensive.
Step two: Research the company you’re applying to work for
You might be applying for a specific role within a company, such as a marketing manager position. So it’s important to do some research into this company before applying. It’s essential to understand their vision and philosophy, as well as their structure. You can also get a feel for the working environment by reviewing previous employees’ CVs or speaking to existing employees. Be sure to tailor your research to the role you’re applying for – if you’re not sure what a marketing manager’s responsibilities are, then you might need to do more research into typical responsibilities for managers in general. Having more of a generalist approach will make you more appealing to employers, as you’ll have the opportunity to demonstrate your skills and knowledge.
Step three: Create a compelling pitch
Now that you have your research completed, you’ve determined that this is a company you’re interested in working for. You’ve also identified your skills and experience, and created a concise CV to showcase your ability. You must now craft a compelling pitch – a short summary of why you’re the best person for the job. This is your chance to sell yourself to the employer. Your pitch should be no longer than two or three paragraphs – ensuring you leave enough room for the recruiter to ask questions or offer advice. It’s also advisable to write your pitch in the present tense – focusing on the actions you’ll take immediately upon receiving the job. Be sure to include any relevant past experience, as well as skills that are relevant to the role you’re applying for.
Step four: Build a professional network
You’ve probably heard of networking – connecting with existing professionals – having a strong network can considerably increase your chances of securing employment. But did you know you can build a strong professional network even when working remotely? It’s not only about LinkedIn – reach out to individuals in your network who can recommend you for a role. And don’t forget about networking at conferences and seminars. Meetups for digital marketers are a great place to meet other marketers and get advice about jobs. Lastly, join societies and groups that are related to your field.
Step five: Follow up
Working remotely is great – you have the flexibility to work remotely and avoid the hustle and bustle of everyday life. But you must be vigilant about following up after applying for a job. It can be difficult to ascertain whether or not you were actually considered for the role you applied for. So ensure you follow up with a personalized email a few days after submitting your CV. In addition to following up, you can also reach out to the person who interviewed you for the role and ask about their experience. Following up and reaching out after a few days ensures you don’t seem too eager – employers can smell that a mile away.
Top skills needed for remote marketers
What are the top skills needed for a remote marketer? First and foremost, an ability to connect with and build rapport with consumers, across social platforms. You’ll also need the ability to understand and analyze data, and the skills to communicate complicated ideas to non-technical people. Additionally, you must be able to work independently as well as part of a team – coordinating multiple initiatives and tasks, while ensuring quality and on-time delivery.
These are just some of the essentials needed to land a remote marketing job. To ensure you stand out above the rest, tailor your CV and pitching to the position you’re applying for, and then follow up with a personalized email.